Prada Revenues Rise Despite Struggles in Americas

People walk past a Prada store in Brussels, Belgium September 5, 2023. (Reuters)
People walk past a Prada store in Brussels, Belgium September 5, 2023. (Reuters)
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Prada Revenues Rise Despite Struggles in Americas

People walk past a Prada store in Brussels, Belgium September 5, 2023. (Reuters)
People walk past a Prada store in Brussels, Belgium September 5, 2023. (Reuters)

Italian fashion group Prada reported a 10% rise in third quarter revenues on Tuesday as a strong performance in Asia and Europe helped to compensate for weakness in the Americas.

The revenue growth came in just ahead of analysts' expectations of a 9.3% rise, according to a consensus cited by Jefferies.

For the first nine months of the year net revenues totaled 3.34 billion euros ($3.6 billion), up 17% at constant exchange rates, with the ready-to-wear category showing the fastest growth and the Miu Miu brand also expanding rapidly.

"We continue to see positive momentum in the business and strong excitement around our brands, positioning us well for Q4 and vis-à-vis our ambition to deliver solid, sustainable, and above-market growth in 2023," Chief Executive Andrea Guerra said.

Guerra told a subsequent conference call that he was also happy with the way October had gone, noting that November and December were more important months for business.

Prada's rivals in the luxury sector such as Kering, owner of the Gucci brand, have also been hit by slowing demand for fashion and accessories, particularly in the United States and Europe.

The Americas region was a weak spot for Prada where retail sales fell 1.3% over the nine months, offset by double digit growth in the Asia Pacific, Japan and European markets.

Guerra said Prada and Miu Miu had raised prices by 4-6% this year and that trend was likely to be similar in 2024.

He added the company was aware of tensions in major cities in recent weeks linked to the conflict between Hamas and Israel but that had not translated into a major impact on business.

"For sure, in some cities of the world, in the past weeks we have seen a little bit more tension driven by macro, geo-political happenings. But I would say that so far we have not seen basic differences," he said.

Prada, whose brands also include classic English shoemaker Church's, is listed on the Hong Kong stock market and released its figures after the market closed on Tuesday.



80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
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80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)

L.L. Bean created it 80 years ago to haul heavy blocks of ice. Now it's a must-have summer fashion accessory, The Associated Press reported.

The simple, sturdy canvas bag called the Boat and Tote is having an extended moment 80 years after its introduction, thanks to a social media trend in which they're monogrammed with ironic or flashy phrases.

New Yorker Gracie Wiener helped get it started by ordering her humble bags from L.L. Bean monogrammed with “Psycho” and then “Prada,” the pricey Italian luxury brand, instead of just her name or initials, and posting about them on Instagram. Then others began showcasing their own unique bags on TikTok.

Soon, it wasn’t enough to have a bag monogrammed with “Schlepper,” “HOT MESS,” “slayyyy” or “cool mom.” Customers began testing the limits of the human censors in L.L. Bean’s monogram department, which bans profanity “or other objectionable words or phrases,” with more provocative wording like “Bite me,” “Dum Blonde” and “Ambitchous.”

Social media fueled the surge, just as it did for Stanley’s tumblers and Trader Joe’s $2.99 canvas bags, which were once selling on eBay for $200, said Beth Goldstein, an analyst at Circana, which tracks consumer spending and trends.
The tote’s revival came at a time when price-conscious consumers were forgoing expensive handbags, sales of which have weakened, and L.L. Bean’s bag fit the bill as a functional item that’s trendy precisely because it’s not trendy, she said. L.L. Bean's regular bags top out at about $55, though some fancier versions cost upward of $100.
“There’s a trend toward the utilitarian, the simple things and more accessible price points,” she said, and the customization added to the appeal: “Status items don’t have to be designer price points.”

L.L. Bean’s tote was first advertised in a catalog as Bean’s Ice Carrier in 1944 during World War II, when ice chests were common. Then they disappeared before being reintroduced in 1965 as the Boat and Tote.

These days, they’re still made in Maine and are still capable of hauling 500 pounds of ice, but they are far more likely to carry laptops, headphones, groceries, books, beach gear, travel essentials and other common items.

Those snarky, pop-oriented phrases transformed them into a sassy essential and helped them spread beyond Maine, Massachusetts’ Cape Cod and other New England enclaves to places like Los Angeles and New York City, where fashionistas like Gwyneth Paltrow, Reese Witherspoon and Sarah Jessica Parker are toting them — but not necessarily brandished with ironic phrases.

“It’s just one of those things that makes people smile and makes people laugh, and it’s unexpected,” said Wiener, who got it all started with her @ironicboatandtote Instagram page, which she started as a fun side hustle from her job as social media manager for Air Mail, a digital publication launched by former Vanity Fair Editor-in-Chief Graydon Carter.

The folks at L.L. Bean were both stunned and pleased by the continuing growth. For the past two years, the Boat and Tote has been L.L. Bean’s No. 1 contributor to luring in new customers, and sales grew 64% from fiscal years 2021 to 2023, spokesperson Amanda Hannah said.

The surge in popularity is reminiscent of L.L. Bean’s traditional hunting shoe, the iconic staple for trudging through rain and muck, which enjoyed its own moment a few years back, driven by college students.