Zalando Cuts 2023 Sales Forecast as Demand Stays Weak

The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
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Zalando Cuts 2023 Sales Forecast as Demand Stays Weak

The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke

Europe's biggest online fashion retailer Zalando sees continued pressure on demand for the rest of the year and now expects 2023 sales to decline, the company said on Wednesday as it reported weaker than expected third-quarter revenue.

Zalando, a multi-brand platform that sells clothes, shoes, accessories, and beauty products, has been hurt by a pullback in online shopping after a COVID-19 pandemic-era boom, a trend that has also bruised smaller online-only retailers like ASOS and Boohoo, Reuters reported.
Zalando now expects 2023 revenue to fall by between 0.5% and 3%, having previously guided to a 1% decline at worst. Third-quarter sales of 2.275 billion euros ($2.41 billion) missed analysts' estimates and were down 3.2% from the same quarter last year.
An unusually warm September weighed on sales of autumn and winter clothes, Zalando said, exacerbating the impact of weak consumer sentiment. The Germany, Austria, and Switzerland region, which accounts for nearly half of Zalando's sales, was the worst-performing, with revenue down 5.6% over the quarter.
Apparel was one of the weakest segments for online retailers in Germany in the third quarter, according to ecommerce industry association BEVH.
Gross merchandise volume - a measure of sales on the platform by Zalando and its partners - fell by 2.4% from a year ago. The company lowered its 2023 forecast for gross merchandise volume to between -2% and 1%, down from an outlook for the lower half of the 1% to 7% range.
Faced with tougher competition at lower price points from Shein and other new rivals, Zalando is trying to grow its luxury brand offering, rolling out a new "boutique-style" space for designer brands.
Zalando, which says it is focused on growing profits, stuck to its operating profit outlook for the year. Gross margin for the third quarter fell, however, to 36.7% from 39.1% a year ago due to discounting.
Zalando shares have lost a third of their value since Jan. 1. The company's market value has dropped over the past two years as shoppers, freed from pandemic restrictions, returned to stores and ordered fewer clothes online.



Vivienne Westwood's Clothes, Jewels Headed for Auction

Gallery staff pose with a dress from the 'DRESSED TO SCALE' collection by late British fashion designer Vivienne Westwood (1941-2022) during a press view at Christie's auction house in London, Britain, 13 June 2024. EPA/TOLGA AKMEN
Gallery staff pose with a dress from the 'DRESSED TO SCALE' collection by late British fashion designer Vivienne Westwood (1941-2022) during a press view at Christie's auction house in London, Britain, 13 June 2024. EPA/TOLGA AKMEN
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Vivienne Westwood's Clothes, Jewels Headed for Auction

Gallery staff pose with a dress from the 'DRESSED TO SCALE' collection by late British fashion designer Vivienne Westwood (1941-2022) during a press view at Christie's auction house in London, Britain, 13 June 2024. EPA/TOLGA AKMEN
Gallery staff pose with a dress from the 'DRESSED TO SCALE' collection by late British fashion designer Vivienne Westwood (1941-2022) during a press view at Christie's auction house in London, Britain, 13 June 2024. EPA/TOLGA AKMEN

Dresses, suits, shoes and jewelry from the personal collection of late British designer Vivienne Westwood will go under the hammer this month is an auction aimed at raising funds for charity.
More than 200 lots are being offered by Christie's in London for the two-part "Vivienne Westwood: The Personal Collection" auction, made up of a live sale on June 25 and an online auction running June 14-28.
Westwood, one of British fashion's biggest names, died in December 2022, aged 81. Her collaborator and widower Andreas Kronthaler has selected looks spanning some 40 years for the auction, with the earliest from Westwood's Autumn-Winter 1983-1984 collection.
"These are the things that she chose to wear herself throughout the last 40 years of her life," Adrian Hume-Sayer, head of sale for the auction, told Reuters at a press preview on Thursday. “It's very personal... These are the things you can see her on her bike, riding around London, press interviews, end of the catwalk... just conducting her day-to-day life. But she also lived... as she spoke. And so unlike many people... in her position she wore things repeatedly. She had favorites."
Westwood, whose name was synonymous with 1970s punk rebellion, was also known for her activism. Her T-shirts bore slogans against fossil fuel-driven climate change and pollution, as well as her support for WikiLeaks founder Julian Assange.
In addition to clothes and accessories, a set of enlarged prints of a pack of playing cards Westwood designed in 2017 - focusing on issues such as climate change and inequality - are also being offered for sale with an estimate of 30,000 pounds - 50,000 pounds ($38,292 - $63,820).
Proceeds from the auction will go towards causes and charities Westwood supported - her own Vivienne Foundation, Greenpeace, Amnesty International and Médecins Sans Frontières, Christie's said.
An exhibition of the lots will be open to the public at Christie's London from Friday until June 24.