Zalando Cuts 2023 Sales Forecast as Demand Stays Weak

The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
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Zalando Cuts 2023 Sales Forecast as Demand Stays Weak

The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke
The logo of fashion retailer Zalando is pictured at the new headquarters in Berlin, Germany, April 10, 2019. REUTERS/Hannibal Hanschke

Europe's biggest online fashion retailer Zalando sees continued pressure on demand for the rest of the year and now expects 2023 sales to decline, the company said on Wednesday as it reported weaker than expected third-quarter revenue.

Zalando, a multi-brand platform that sells clothes, shoes, accessories, and beauty products, has been hurt by a pullback in online shopping after a COVID-19 pandemic-era boom, a trend that has also bruised smaller online-only retailers like ASOS and Boohoo, Reuters reported.
Zalando now expects 2023 revenue to fall by between 0.5% and 3%, having previously guided to a 1% decline at worst. Third-quarter sales of 2.275 billion euros ($2.41 billion) missed analysts' estimates and were down 3.2% from the same quarter last year.
An unusually warm September weighed on sales of autumn and winter clothes, Zalando said, exacerbating the impact of weak consumer sentiment. The Germany, Austria, and Switzerland region, which accounts for nearly half of Zalando's sales, was the worst-performing, with revenue down 5.6% over the quarter.
Apparel was one of the weakest segments for online retailers in Germany in the third quarter, according to ecommerce industry association BEVH.
Gross merchandise volume - a measure of sales on the platform by Zalando and its partners - fell by 2.4% from a year ago. The company lowered its 2023 forecast for gross merchandise volume to between -2% and 1%, down from an outlook for the lower half of the 1% to 7% range.
Faced with tougher competition at lower price points from Shein and other new rivals, Zalando is trying to grow its luxury brand offering, rolling out a new "boutique-style" space for designer brands.
Zalando, which says it is focused on growing profits, stuck to its operating profit outlook for the year. Gross margin for the third quarter fell, however, to 36.7% from 39.1% a year ago due to discounting.
Zalando shares have lost a third of their value since Jan. 1. The company's market value has dropped over the past two years as shoppers, freed from pandemic restrictions, returned to stores and ordered fewer clothes online.



At Hermes, Woven Leather and Quiet Confidence Set the Tone for Paris Menswear

 A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
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At Hermes, Woven Leather and Quiet Confidence Set the Tone for Paris Menswear

 A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)
A model wears a creation as part of the men's Hermes Spring-Summer 2026 collection, that was presented in Paris Saturday, June 28, 2025. (AP)

While much of Paris Fashion Week chased spectacle, Hermes chose a different path.

On Saturday, artistic director Véronique Nichanian unveiled a Summer 2026 men’s collection that spoke in a language of quiet strength, deep craft and calm luxury.

Models walked beneath soaring mirrors in sharply cut jackets, high-waisted woven leather trousers, and sleeveless tops — pieces that fused house tradition with a modern, easy sensuality.

Nichanian’s colors were cool and exact: coffee, slate, taupe and beige, each one a lesson in subtlety. There was no shouting here, only precision.

What made the collection powerful was its restraint. Where others go wide, Hermes goes narrow, offering tailored silhouettes and a sense of order when the rest of fashion is busy making noise. Fine leather, featherlight silks, and bandanas with a whisper of fringe reminded the crowd that true luxury is about touch, not flash.

Nichanian’s playful touches — zigzag motifs, the wink of an unbuttoned shirt, a glint of silver hardware — kept things human, not stiff. It was a masterclass in how to make classic codes feel new, even radical, simply by refusing to chase trends.

In a season marked by designer shake-ups and economic jitters, Hermes stood alone: confident, focused, and unwilling to compromise. As Nichanian took her bow to cheers, she sent a clear message — at Hermes, luxury is about the pleasure of the wearer, not the applause of the crowd.