Prada CEO Says it Aims to Double Business in China in Medium Term

A mannequin is pictured in a giant ornament in a Christmas  display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
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Prada CEO Says it Aims to Double Business in China in Medium Term

A mannequin is pictured in a giant ornament in a Christmas  display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar
A mannequin is pictured in a giant ornament in a Christmas display window at the Prada store on on 5th Avenue in Manhattan in New York City, US, December 5, 2023. REUTERS/Mike Segar

Prada has ambitions to double its business in China over the medium term, Gianfranco D'Attis, chief executive of the Italian luxury fashion house's flagship brand, said on Wednesday.
"That means increasing our investments," D'Attis said in a group interview in Shanghai.
Prada will have bigger stores, more local products and more events in China, he added.
D'Attis, a former Dior executive who took the helm of the Prada brand in January, also said that it hoped to develop a hospitality concept as part of its worldwide distribution strategy, including in China, possibly in 2024-2025, Reuters reported.
The group, whose brands also include classic English shoemaker Church's, reported a 10% rise in third quarter revenues in November, saying that a strong performance in Asia and Europe helped to compensate for weakness in the Americas.



AlUla Shines at ‘Christian Dior: Designer of Dreams’ Exhibition

The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
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AlUla Shines at ‘Christian Dior: Designer of Dreams’ Exhibition

The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA
The exhibition features a dedicated artistic section inspired by the allure of AlUla. SPA

As part of Riyadh Season 2024, the Christian Dior: Designer of Dreams Exhibition, hosted at the Saudi National Museum in Riyadh, celebrates the beauty of AlUla, the historical and natural treasure in the Madinah Region.
The exhibition features a dedicated artistic section inspired by the allure of AlUla, showcasing innovative designs that capture the sunlight illuminating the golden desert sands. The immersive display blends the legacy of the past with nature's authenticity and the elegance of modernity.
Visitors can experience a visual journey that highlights the harmony between the heritage of AlUla and the iconic designs of the House of Dior, offering a unique artistic perspective. The exhibition also underscores AlUla's influence in inspiring global designers and presenting Saudi Arabia's natural beauty and rich culture to the world.