Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
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Prada Gives New Meaning to Bows and Aprons, Historic Elements of Women’s Wardrobe, for Next Season 

Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)
Models wear creations part of the Prada women's Fall-Winter 2024-25 collection presented at the Milan's Fashion Week in Milan, Italy, 22 February 2024. (EPA)

Don’t call them nostalgic, the bows and aprons, silken slips and hats that filled the Prada runway. Miuccia Prada and Raf Simons recovered elements of a women’s wardrobe history and reconstituted them into something “modern.”

“It’s a history of women,” Prada told reporters backstage at the fall-winter 2024-25 preview show on Thursday. This act of reinventing items fished from deep inside the closet “frees them from their cage,” Prada said, giving them new meaning.

The looks are modular. Woolen aprons, facing front or back, partially obscure slip skirts, closing with bows or floral appliques — the silken touches defy the male silhouette. The skirt combos are paired with an accompanying jacket with a silken back panel, or twinsets in bold color combinations, royal red and purple, yesteryear olive and pink.

Shift dresses are covered in the front with wispy, monochrome tabs that flutter with each step. Masculine elements include skirts cuffed at the hem and Varsity letter jacket emblazoned with a “P” for wannabe athletes that never made the cut. Cocktail dresses feature big bows and a fur collar.

The color palette is mostly dark neutral, punctuated by colorful hats in aubergine or turquoise that elongate the form. In velvet they have the feeling of a Beehive, covered with feathers of a mod 1960s brushed do. The Prada Cleo bag has an oversized shoulder strap. Bags also fasten to the wrist with a leather strap.

“I always choose to work with pieces from history because for me history teaches us everything, in every field from politics to fashion to art. Anything we are comes from our past,” Prada said.

The show, she said, was meant as a gesture of “goodness,” something needed as an antidote to aggression, “especially in these times.” In that vein, models walked with their hands clutching their breasts, in a protective gesture.

“Fashion is also about love,” Simons added. “The love of beauty, the love of history.”

Emma Watson, Tracy Ellis Ross and Gwendoline Christie took front-row seats in the Prada showroom, perched above a plexiglass runway covering scattered fall leaves.



LVMH Sales Grow 1% in Second Quarter, Missing Estimates

This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
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LVMH Sales Grow 1% in Second Quarter, Missing Estimates

This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)
This photograph taken on January 25, 2024 shows the logo of World's top luxury group LVMH during presentation of its 2023 annual results in Paris, on January 25, 2024. (AFP)

LVMH, the world's biggest luxury company, posted a 1% rise in organic sales in the second quarter on Tuesday, missing analyst estimates, and likely adding to investor jitters about slowing growth in the sector.

Sales at the French group, owner of labels Louis Vuitton, Tiffany & Co. and Hennessy, grew to 20.98 billion euros ($22.8 billion), a 1% rise on an organic basis, which strips out currency effects and acquisitions.

The figure fell below analyst expectations for revenues of 21.6 billion euros, according to an LSEG poll based on six analysts.

The report from luxury sector bellwether LVMH, which is Europe's second-largest listed company, worth around 340 billion euros, comes amid concerns about weak sales of designer fashions in the sector's key market, China.

The group's fashion and leather goods division, which includes the Louis Vuitton and Christian Dior brands and accounts for nearly half of group sales and the bulk of operating profit, grew 1%, slowing slightly from the previous quarter's 2% rise.

"While remaining vigilant in the current context, the group approaches the second half of the year with confidence," said LVMH Chairman and Chief Executive Officer Bernard Arnault in a statement.