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Louis Vuitton Hires Advertising Chief to Run Communications

The logo of luxury brand Louis Vuitton is seen in New York City, on April 10, 2024. (Photo by Charly TRIBALLEAU / AFP)
The logo of luxury brand Louis Vuitton is seen in New York City, on April 10, 2024. (Photo by Charly TRIBALLEAU / AFP)
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Louis Vuitton Hires Advertising Chief to Run Communications

The logo of luxury brand Louis Vuitton is seen in New York City, on April 10, 2024. (Photo by Charly TRIBALLEAU / AFP)
The logo of luxury brand Louis Vuitton is seen in New York City, on April 10, 2024. (Photo by Charly TRIBALLEAU / AFP)

Louis Vuitton said on Thursday it had recruited Blake Harrop to be its next communications chief, replacing industry veteran Stefano Cantino, who was named deputy chief executive officer of Kering-owned Gucci earlier in the day.
Harrop's appointment to be Executive Vice President, Image and Communications at the LVMH-owned label, the world's biggest fashion brand, was first reported by publication WWD.
Harrop and Cantino's new jobs underline how central communications and marketing have become for high-end fashion labels at a time of rapid global growth.
Harrop is a high-profile, international advertising executive from outside the fashion trade - a rarity in the business - while Cantino worked for two decades at Prada before Vuitton.
Harrop, president of advertising agency Wieden + Kennedy since 2022, has extensive international experience, leading the US agency in China, Japan and the Europe, Middle East and Africa region, and running business with Nike in Japan, South Korea, the Middle East and Europe.
As part of his new job, Harrop will contribute to new campaigns aimed at elevating Vuitton's image, the brand's Chief Executive Pietro Beccari said in a statement to Reuters.
"I am confident of his capacity to inspire passion and collectiveness," Beccari said.
Louis Vuitton has become increasingly involved in sport, producing trunks specially designed to hold the medals in the upcoming Paris Olympics.

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Fashion

Cardi B Brings Star Power as Roberto Cavalli Goes Wild at Milan Fashion Week

A model walks the runway during the Roberto Cavalli collection show as part of Women's Spring/Summer 2027 Milan's fashion week, on September 24, 2026. (AFP)
A model walks the runway during the Roberto Cavalli collection show as part of Women's Spring/Summer 2027 Milan's fashion week, on September 24, 2026. (AFP)
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Cardi B Brings Star Power as Roberto Cavalli Goes Wild at Milan Fashion Week

A model walks the runway during the Roberto Cavalli collection show as part of Women's Spring/Summer 2027 Milan's fashion week, on September 24, 2026. (AFP)
A model walks the runway during the Roberto Cavalli collection show as part of Women's Spring/Summer 2027 Milan's fashion week, on September 24, 2026. (AFP)

Cardi B was thronged by photographers as she arrived at the Roberto Cavalli runway show Thursday, adding star power to Milan Fashion Week.

Looking glamorous in an animal-print coat, dark sunglasses and a blowout, the rapper took her seat next to stylist Kollin Carter and the show could go on.

Fausto Puglisi turned up the volume as he evolved the Cavalli vocabulary. His Spring-Summer 2027 womenswear collection piled animal prints, florals and feathers onto the house’s familiar foundation of exposed skin and embellished denim.

Flowing robes topped low-rise jeans worn with thongs and bra tops. Cropped jeans glittered with crystals and sprouted feathers, while a mesh minidress erupted into crinkled golden ruffles. Chiffon skirts fell into long shredded hemlines, and animal prints were pieced together in a mishmash suggesting a rumble in the jungle. Prints clashed joyfully in an exuberant collection that played on all the Cavalli codes of glamour and animal instinct.

“What I like about Cavalli is that you have the possibility to create jeans as an object,” Puglisi said backstage. “You feel them, you have them and you put them in your wardrobe, and you feel better. It’s about joy.”

Fashion

H&M's Operating Profit Grows More Than Expected in 3rd Quarter

The logo for H&M is displayed outside a store in Stockholm, Sweden, September 23, 2025. REUTERS/Tom Little/File Photo
The logo for H&M is displayed outside a store in Stockholm, Sweden, September 23, 2025. REUTERS/Tom Little/File Photo
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H&M's Operating Profit Grows More Than Expected in 3rd Quarter

The logo for H&M is displayed outside a store in Stockholm, Sweden, September 23, 2025. REUTERS/Tom Little/File Photo
The logo for H&M is displayed outside a store in Stockholm, Sweden, September 23, 2025. REUTERS/Tom Little/File Photo

Swedish fashion retailer H&M on Thursday reported a bigger than expected rise in June-August operating profit, as CEO Daniel Erver said his push to control costs and make sourcing more efficient was bearing fruit.

Operating profit in H&M's fiscal third quarter increased to 6.04 billion crowns ($608.63 million) against a year-earlier 4.91 billion crowns and a mean forecast in an LSEG poll of analysts of 5.14 billion.

H&M meanwhile said it expected ⁠sales in September ⁠to rise by 1% measured in local currencies, Reuters reported.

Gross profit margin widened to 54.0% in the third quarter, from 52.9% last year, which included positive one-off effects from tariffs, H&M said. Analysts had expected a margin of 53.4%.

Improvements within purchasing, ⁠cost control and operation efficiency contributed to a more profitable business, the CEO said in a statement.

"Although sales developed in a positive direction during the quarter, we see further potential to increase sales going forward," Erver said.

Sales increased 1% in the quarter measured in local currencies. Analysts had expected sales to grow at a sluggish pace.

Erver said H&M is increasing the share of clothes it is buying ⁠in-season, ⁠as it tries to react faster to fashion trends, consumer tastes and increasingly unpredictable weather.

Erver became CEO in January 2024 with a mandate to improve profitability and strengthen the brand, but investors have been waiting for signs he can revive growth in the face of competition from Shein and Zara owner Inditex.

The billionaire family behind H&M is quietly increasing its stake, fueling speculation it could take the fast-fashion retailer private.

Fashion

Burberry Shows Embroidered Trench Coats and Flowery Skirt Suits for Summer 2027

A model presents a creation at the Burberry Spring/Summer 2027 collection show during London Fashion Week, in London, Britain, September 21, 2026. (Reuters)
A model presents a creation at the Burberry Spring/Summer 2027 collection show during London Fashion Week, in London, Britain, September 21, 2026. (Reuters)
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Burberry Shows Embroidered Trench Coats and Flowery Skirt Suits for Summer 2027

A model presents a creation at the Burberry Spring/Summer 2027 collection show during London Fashion Week, in London, Britain, September 21, 2026. (Reuters)
A model presents a creation at the Burberry Spring/Summer 2027 collection show during London Fashion Week, in London, Britain, September 21, 2026. (Reuters)

‌Burberry creative director Daniel Lee showed bright floral trench coats and checked short suits in his summer 2027 collection for the British luxury brand.

The show at Chelsea College of Arts in London took place in a minimalist bright white cube, with guests including actors Jason Statham and Chiwetel Ejiofor, rappers Skepta and ‌Kano, and Mayor ‌of London Sadiq Khan watching ‌from ⁠wooden seats printed with ⁠Burberry's check.

Women wore skirt suits in windowpane check fabric overlaid with intricately embroidered mimosa and lavender flowers, a motif repeated on matching pumps.

The bright florals also featured on checked short suits ⁠for men, and on fluid, sheer ‌trench coats ‌in pastel blue and aubergine worn over striped dresses.

Patterns ‌ranged from muted, ditsy florals ‌to clashing stripes and face prints, with bright yellow, pink, and green looks cutting through a palette of greys and beiges.

Skirts covered ‌in sequins or bright red pompoms were worn with short airy ⁠jackets ⁠with epaulettes.

Lee's show notes emphasized wearability. "There's an intentional imperfection: the idea of owning a piece, living in it," he wrote.

The men's looks were inspired by street wear, featuring trouser chains and denim, but paired with flowery shirts giving them a 1970s feel.

Rapper Central Cee made his Burberry runway debut in the show, wearing low-slung jeans and a jacket with the hood up.