Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
TT

Adidas Plans Cheaper Versions of Popular Shoes

Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner
Adidas sneakers and other shoes for sale are pictured at a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner

Adidas is launching cheaper versions of its three-striped shoes like the white and black suede Samba as it aims to spread the trend, CEO Bjorn Gulden said on Thursday at the company's annual shareholders' meeting in Germany.
"It's important to understand that not everyone can afford to buy a shoe for 120 or 150, but everyone wants to take part in the same trends," Gulden told investors in a presentation in Furth, near Adidas' headquarters in Herzogenaurach.
Adidas will offer similar versions of the Samba and other shoes for $60 to $80, more affordable entry points than the $100 to $150 price tag for the main shoe lines, according to a presentation slide shown by Gulden.
"What we do at the top, 100 and higher, we're bringing that down. So, for Foot Locker, for Intersport, and for Deichmann, we've also got something to offer," Reuters quoted Gulden as saying.



Sneaker Con Opens to Public as Part of Riyadh Season

Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories. (SPA)
Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories. (SPA)
TT

Sneaker Con Opens to Public as Part of Riyadh Season

Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories. (SPA)
Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories. (SPA)

The highly anticipated Sneaker Con, the largest event of its kind in the Middle East, opened in Riyadh on Friday as part of the Riyadh Season activities.

Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories, in addition to new releases, limited editions, and custom pieces.

Bringing over 15 years of global success and expertise from Sneaker Con to the region, the event aims to establish Riyadh as a major hub for sneaker culture, blending commerce with a unique experiential approach.

The exhibition hosts a distinguished lineup of guests, including stars from the worlds of sports, art, and entertainment, offering an unprecedented experience for fans of sneakers and youth fashion.

This is the first exhibition of its kind in the region, providing residents with the opportunity to visit without the need to travel to international destinations such as Singapore, the Philippines, and the United States, where it is usually held.