Milan Fashion Week: Prada Projects Youthful Optimism, Not Escapism, in a Turbulent World

Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
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Milan Fashion Week: Prada Projects Youthful Optimism, Not Escapism, in a Turbulent World

Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)
Models present creations by Prada during the Milan Fashion Week Men's Spring Summer 2025, in Milan, Italy, 16 June 2024. (EPA)

Without making overt statements, Milan designers expressed their concern over the global turbulence through their collections.

Miuccia Prada said she wanted to project optimism. “Because even if the times are bad, I feel that it was the right thing to do,’’ she said backstage at the Prada show. She is not promoting escapism. “Eventually, I propose something positive, but escapism, I don’t like.”

Not using the platform to comment would be “irresponsible,’’ said the designers behind the Simon Cracker brand, born 14 years ago to contrast the prevailing fashion system with upcycled collections.

They dedicated their collection, titled “A Matter of Principle,” to “the children victims of matters of principle.”

Some highlights from the third day Sunday of mostly menswear previews for Spring-Summer 2025:

Prada projects optimism The Prada menswear collection plays with the idea of imperfection. But nothing is as it seems.

Tops, jackets and hoodies seem shrunken, more than cropped. Overcoats have three-quarter sleeves. It’s a wardrobe somehow inherited, already lived-in. Creases are part of the construction, as technical as a pleat. Pointed shirt collars are held aloft by wires. Trousers feature faux belts, low and below the waistline. Belts also are featured as decoration on bags, as if to close them.

Miuccia Prada, co-creative director of the brand along with Raf Simons, said playing with the idea of the real vs. the fake “is very contemporary,” calling such details “an invitation to take a closer look at the clothes, up close.”

The neutral color palette is punctuated by warm feminine shades: a bright green cardigan, a floral blouse, a turquoise coat, which the designers said suggest a mother’s or grandmother’s wardrobe.

“We wanted (the collection) to be already alive, as if clothes you already lived with,” Simons said backstage.

Prada models emerged from a simple white hut, descending into the showroom down a runway flanked by a white picket fence. The designers describe the setting both as essential and utopian — and youthful.

“Here youth is the hope, it’s the future,” Prada said. “In this moment, we thought it was relevant also to encourage youth to think about our world.”

A world in knots at Simon Cracker So many knots to undo in the world, so many knots holding together the latest Simon Cracker collection of mostly upcycled apparel.

For Spring-Summer 2025, designers Filippo Biraghi and Simone Botte assembled their collection of repurposed apparel castoffs using laces and drawstrings to create skirts from tennis shirt panels, dresses from knitwear and restructure jackets. Each piece is unique.

The “nervous” color palette of black, violet, sea blue and acid green was achieved through dying, each material reacting differently to the process.

“It is a way of recounting what is happening in the world, without being too explicit,” Biraghi said backstage. “It would be irresponsible to not be political in this moment.”

The 14-year-brand’s name is meant to denote that something is broken — cracked — in the fashion system. They embrace imperfection as part of the beauty of their creations, made from forgotten or discarded garments and deadstock fabrics, this time including textiles from Italian sportswear brand Australian.

Australian, which is gaining traction with the club crowd, also created a capsule collection of black neon and technical garments for Simon Cracker, its first production line. Doc Martens provided the footwear, which the designers personalized with pins, badges and costume jewelry.



Kering Shares Slide After Gucci Sales Disappoint

A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
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Kering Shares Slide After Gucci Sales Disappoint

A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)

Kering shares plunged as much as 10% on Wednesday after first-quarter sales at its Italian flagship brand Gucci dropped more than expected, underlining the challenges in reviving the brand's appeal.

Gucci sales fell 8%, the 11th straight quarterly decline, as the Iran war weighed on spending by Middle Eastern shoppers and curtailed international travel.

Shares ‌were down ‌8.5% to 255 euros at ‌0827 ⁠GMT and on ⁠track for their steepest daily decline in more than a year.

The result came days before Kering CEO Luca de Meo is due to unveil his strategic plan to turn around the 33-billion-euro ($39 ⁠billion) group's fortunes.

"While guidance was ‌confirmed, the timeline ‌for a Gucci turnaround remains uncertain and likely ‌gradual, against a challenging macro backdrop and ‌ongoing geopolitical tensions," Citi analysts wrote.

Like larger peers LVMH and Hermes, Kering is facing deteriorating demand from customers impacted by the conflict in the ‌Middle East.

Kering said it had seen strong demand for Gucci ⁠products ⁠in North America, but JPMorgan analysts said this was likely a trend for all luxury brands, rather than just Gucci, and pointed to double-digit declines in all other regions.

"This suggests, in our view, that the turnaround will take a lot longer, and much more work, than the bulls would hope for," they said.

Kering shares are down around 7% so far in 2026.


Texas Attorney General Probes Lululemon over Potential 'Forever Chemicals'

FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022.  REUTERS/Mike Blake//File Photo
FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022. REUTERS/Mike Blake//File Photo
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Texas Attorney General Probes Lululemon over Potential 'Forever Chemicals'

FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022.  REUTERS/Mike Blake//File Photo
FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022. REUTERS/Mike Blake//File Photo

Texas Attorney General Ken Paxton has launched an investigation into athleisure brand Lululemon over the potential presence of "forever chemicals" in its activewear, he said on Monday in a post on social-media platform X.

The probe will examine whether Lululemon's athletic apparel contains PFAS, which the brand's health-conscious customers would not expect based on its marketing, Paxton said. PFAS, or per- and polyfluoroalkyl substances, are a group of widely used materials called "forever chemicals" because they do ⁠not break down easily ⁠in nature.

"Lululemon does not use PFAS in its products," a company spokesperson said, adding it phased out the substance in fiscal 2023, after limited use in durable water repellent products.

According to Reuters, Attorney General Paxton said emerging research and consumer concerns have raised ⁠questions about whether certain synthetic materials in the apparel could be linked to endocrine disruption, infertility, cancer and other health risks.

PFAS are associated with harmful health effects in humans and animals, according to the US Environmental Protection Agency.

The Office of the Attorney General will examine Lululemon's testing protocols, restricted substances list and supply chain practices against state safety standards.

"If Lululemon has violated Texas law, it will be ⁠held accountable," Paxton ⁠said in his post.

The company spokesperson said they are aware of the inquiry and are cooperating.

Earlier this year, the company had to pull its "Get Low" workout collection from its website following user complaints, only resuming online sales after addressing the issues.

Lululemon, which appointed a former chief of jeans maker Levi Strauss to the board last month, has forecast weak annual results amid tepid demand and an ongoing proxy fight with its founder.


Dolce & Gabbana Appoints Ex-Gucci Boss Stefano Cantino as Co-CEO

17 January 2026, Italy, Milan: Stefano Gabbana (L) and Domenico Dolce wave and smile at Milan Fashion Week. Photo: Cinzia Camela/Alamy/Pa/PA Wire/dpa
17 January 2026, Italy, Milan: Stefano Gabbana (L) and Domenico Dolce wave and smile at Milan Fashion Week. Photo: Cinzia Camela/Alamy/Pa/PA Wire/dpa
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Dolce & Gabbana Appoints Ex-Gucci Boss Stefano Cantino as Co-CEO

17 January 2026, Italy, Milan: Stefano Gabbana (L) and Domenico Dolce wave and smile at Milan Fashion Week. Photo: Cinzia Camela/Alamy/Pa/PA Wire/dpa
17 January 2026, Italy, Milan: Stefano Gabbana (L) and Domenico Dolce wave and smile at Milan Fashion Week. Photo: Cinzia Camela/Alamy/Pa/PA Wire/dpa

Italian fashion house Dolce & Gabbana on Monday named former Gucci CEO Stefano Cantino as its Co-CEO, working alongside Chair and Chief Executive Officer Alfonso Dolce.

Dolce took on the additional role of ⁠chair this year following ⁠the resignation from the position of company co-founder Stefano Gabbana, who retained his creative role.

Cantino's appointment "follows Dolce & Gabbana's ⁠growth path, oriented towards the evolution of its organizational model from a Fashion Brand to a Lifestyle Company," Reuters quoted a statement as saying.

"I am delighted to have Stefano Cantino by my side in this new phase of ⁠growth ⁠and development of Dolce & Gabbana," Dolce said.

Alfonso Dolce is the brother of Domenico Dolce, who co-founded the fashion house with Gabbana in 1985. The pair are still in charge of creative direction.