Paris Fashion Week Outsider Highlights

US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
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Paris Fashion Week Outsider Highlights

US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP

As well as the usual big-hitters at the menswear shows of Paris Fashion Week, there were some unexpected moments from emerging and avant-garde brands.
Here are a few highlights:
A$AP-style
A$AP Rocky, rapper and partner of Rihanna, launched a surprise with his first-ever clothing collection on Friday, said AFP.
The gangster vibes were strong, with models in balaclavas and luxury cars parked in the courtyard of a private hotel.
The rap elite were present, including Colombian icon Maluma, while Rihanna emerged in an evening dress and leather coat.
The clothes themselves combined baggy, XXL street wear plastered with the brand name American Sabotage AWGE.
The line may help with his legal fees -- he is currently facing prosecution for allegedly shooting his former friend Terell Ephron.
Rick Owens blockbuster
Rick Owens, the master showman of avant-garde art-fashion, excelled himself with his latest show, a homage to golden-era Hollywood historical epics at the Palais de Tokyo.
Instead of single-file, the models emerged in massed ranks, looking like a cross between fascist platoons, Ancient Roman processions and "Dune"-style otherworldly monks in their white gowns and hoods or pharaonic headdresses.
"It was a display of Rick's incredible talent and showmanship, creating a fashion moment that won't soon be forgotten," said Harrods buyer Simon Longland.
Beirenbonkers
Even by his own whacky standards, Walter Van Beirendonck pushed the limits of taste, with outfits that looked like pompom-laden devil clowns.
The Belgian veteran created oversized neon costumes, with smiley faces on hats and buttocks, little cardboard birthday hats, and twisted Joker-style smiles.
Not safe for work.
Friot's loud love
One new name creating buzz in France is young designer Jeanne Friot.
In a collection sponsored by Tinder, she stripped down gender codes with risque fishnet-dresses and fun innovations like a dress made entirely of belts, or another of tiny love-locks.
One model came out with the words "Love Louder" painted on his bare chest.
Backstage, the politically committed designer herself wore a T-shirt reading: "Why be racist, sexist, homophobic, transphobic when you could just be quiet?"



Nike Sinks as Gloomy Sales Forecast Fans Growth Concerns

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
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Nike Sinks as Gloomy Sales Forecast Fans Growth Concerns

The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)
The Nike swoosh logo is seen outside the store on 5th Ave in New York, New York, US, March 19, 2019. (Reuters)

Nike shares slumped 15% premarket on Friday as a forecast for a surprise drop in annual sales amplified investor concerns about the pace of the sportswear giant's efforts to stem market share losses to upstart brands such as On and Hoka.

The company on Thursday projected a mid-single-digit percentage fall in fiscal 2025 revenue, compared to analysts' estimates of a near 1% rise, dragging shares of rivals and sportswear retailers across Europe, UK and US on Friday, Reuters reported.

British sportswear retailer JD Sports fell as much as 6.6% and Germany's Puma lost 4%, while Adidas was flat after briefly rising nearly 2%.

"Nike shares are headed for a stay in the proverbial penalty box until new product innovations actually start to manifest themselves and management regains investor trust," Wedbush analyst Tom Nikic said in a note.

To be sure, Nike has cut back on oversupplied brands including Air Force 1 to curb a worsening sales decline as part of a $2 billion cost-cutting plan launched late last year.

Nike is set to roll out this year an Air Max version and Pegasus 41 with full-length foam midsole made from ReactX to boost sustainability, responding to concerns over stagnating innovation.

The company was "also accelerating planned reductions for our three largest franchises ... while we have work to do, we are very focused on scaling the newness to offset this planned reduction," CEO John Donahoe said on a post-earnings call.

Newer sporting goods brands, including Hoka, Asics, New Balance and On, accounted for 35% of global market share in 2023 compared to the 20% held over the 2013-2020 period, according to a RBC research report released in June.

"They know where the problems are, but they're having trouble right now generating demand and it is going to be a transition period that is going to take some time in different markets," Morningstar analyst David Swartz said.

Nike's US market share in the sports footwear category fell to 34.97% in 2023 from 35.37% in 2022, and 35.40% in 2021, according to GlobalData.

At least six brokerages downgraded the stock and 15 cut their price targets on Nike.

Nike's shares were trading at 25.13 times profit estimates while On and Deckers were trading at 37.41 and 31.13 times earnings expectations.