Paris Fashion Week Outsider Highlights

US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
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Paris Fashion Week Outsider Highlights

US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP
US rapper A$AP Rocky presented his debut collection. Geoffroy VAN DER HASSELT / AFP

As well as the usual big-hitters at the menswear shows of Paris Fashion Week, there were some unexpected moments from emerging and avant-garde brands.
Here are a few highlights:
A$AP-style
A$AP Rocky, rapper and partner of Rihanna, launched a surprise with his first-ever clothing collection on Friday, said AFP.
The gangster vibes were strong, with models in balaclavas and luxury cars parked in the courtyard of a private hotel.
The rap elite were present, including Colombian icon Maluma, while Rihanna emerged in an evening dress and leather coat.
The clothes themselves combined baggy, XXL street wear plastered with the brand name American Sabotage AWGE.
The line may help with his legal fees -- he is currently facing prosecution for allegedly shooting his former friend Terell Ephron.
Rick Owens blockbuster
Rick Owens, the master showman of avant-garde art-fashion, excelled himself with his latest show, a homage to golden-era Hollywood historical epics at the Palais de Tokyo.
Instead of single-file, the models emerged in massed ranks, looking like a cross between fascist platoons, Ancient Roman processions and "Dune"-style otherworldly monks in their white gowns and hoods or pharaonic headdresses.
"It was a display of Rick's incredible talent and showmanship, creating a fashion moment that won't soon be forgotten," said Harrods buyer Simon Longland.
Beirenbonkers
Even by his own whacky standards, Walter Van Beirendonck pushed the limits of taste, with outfits that looked like pompom-laden devil clowns.
The Belgian veteran created oversized neon costumes, with smiley faces on hats and buttocks, little cardboard birthday hats, and twisted Joker-style smiles.
Not safe for work.
Friot's loud love
One new name creating buzz in France is young designer Jeanne Friot.
In a collection sponsored by Tinder, she stripped down gender codes with risque fishnet-dresses and fun innovations like a dress made entirely of belts, or another of tiny love-locks.
One model came out with the words "Love Louder" painted on his bare chest.
Backstage, the politically committed designer herself wore a T-shirt reading: "Why be racist, sexist, homophobic, transphobic when you could just be quiet?"



H&M Abandons 2024 Earnings Margin Target, Q3 Profit Lags

People walk past a closed H&M clothing store in Omsk, Russia, March 3, 2022. REUTERS/Alexey Malgavko
People walk past a closed H&M clothing store in Omsk, Russia, March 3, 2022. REUTERS/Alexey Malgavko
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H&M Abandons 2024 Earnings Margin Target, Q3 Profit Lags

People walk past a closed H&M clothing store in Omsk, Russia, March 3, 2022. REUTERS/Alexey Malgavko
People walk past a closed H&M clothing store in Omsk, Russia, March 3, 2022. REUTERS/Alexey Malgavko

H&M, the world's second-largest listed fashion retailer, said on Thursday it no longer expected to reach its full-year earnings margin goal, while reporting a lower-than-expected operating profit for the June-August period.

H&M has struggled to boost its profitability amid high inflation and stiff competition from its bigger Spanish rival Zara, owned by Inditex, and the rapid growth of cut-price online fast-fashion retailer Shein.

"At present we estimate that this year's operating margin will be lower than 10%," Chief Executive Daniel Erver said in a statement.

The accumulated margin stood 7.4% for the first three quarters.

The full-year operating margins for 2022 and 2023 were 3.2% and 6.2% respectively, and H&M had cautioned in June that factors such as materials costs and foreign currency had made the 2024 target more difficult to reach.