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'Saudi 100 Brands' Mark Presence at Paris Fashion Week

The Saudi Ministry of Culture logo
The Saudi Ministry of Culture logo
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'Saudi 100 Brands' Mark Presence at Paris Fashion Week

The Saudi Ministry of Culture logo
The Saudi Ministry of Culture logo

'Saudi 100 Brands' initiative has hosted an exclusive fashion show at Palais de Tokyo in Paris to showcase the Spring/Summer 2025 collections of eleven distinguished Saudi designers and reflect the vibrant culture of Saudi Arabia, according to the Ministry of Culture.

"Our men's collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This event represents the voice of the young Saudi generation, eager to connect with international youth through innovative and expressive fashion,” Saudi Fashion Commission CEO Burak Cakmak said.

The Culture Ministry statement said the show attracted influential global attendees, indicating a promising future for the designers.

The participating labels were 1886, Awaken, HINDAMME, House of Cenmar, KML, Mazrood, Noble & Fresh, Not Boring, Noura Sulaiman, RBA New York and Uscita.

The Saudi 100 Brands is a specifically designed program for fashion companies, brands and designers to achieve their full potential. It is funded by the Fashion Commission, part of the Ministry of Culture.

It aims to support the development of Saudi designers in the fashion industry by providing them with tools to enhance their brands' growth both locally and internationally.

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Fashion

Tan Leather, Trio of Protestors Parade Hermes Catwalk in Paris

Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
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Tan Leather, Trio of Protestors Parade Hermes Catwalk in Paris

Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)
Models present creations by Hermes for the Women Ready-to-wear Spring-Summer 2025 collection as part of the Paris Fashion Week, in Paris on September 28, 2024. (Photo by JULIEN DE ROSA / AFP)

For her spring summer runway show, Hermes designer Nadege Vanhee sent out a parade of mesh crop tops and calfskin coats in tan hues on Saturday, a lineup that was briefly interrupted by three animal rights activists.
The show was kicking off with a series of light, beige looks -- loose trousers, sheer tops and a suede coat cinched in the back -- when the first protestor from the People for the Ethical Treatment of Animals (PETA) group burst on to the catwalk, wielding a sign calling for the label to stop using exotic skins, Reuters reported.
She was wrestled out of a side door by security guards just before the next model arrived, dressed in a buttery leather bomber jacket paired with a high waisted culotte.
Security guards nabbed another protestor who jumped on the catwalk shortly after, rushing her out the same side door in time for the next look -- a sheer top in ivory that matched the model's trousers and handbag.
The parade continued, featuring long sheer skirts unzipped to the thighs, bright pink dresses and belted outerwear.
When a third protestor suddenly appeared, the audience gasped. Her appearance was also brief, and the show continued.
It is not the first time PETA protestors have targeted the French label, known for its highly-coveted Birkin bags, with versions in exotic skins famous for fetching prices reaching as much as several hundred thousand dollars in auctions.
Paris Fashion Week, which started on Sept. 23, features dozens of brands including Dior, Louis Vuitton, Saint Laurent, Chanel and Victoria Beckham, wraps up Oct. 1.
PETA also targeted the Dior show earlier this week for the brand's use of feathers, with just one protestor very briefly entering the catwalk.