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Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
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Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)

Nike shares gained nearly 4% on Thursday as investors hoped the return of billionaire William Ackman as a stakeholder could spark a turnaround at the sportswear giant that has been battling with strategy missteps and tough competition.

Ackman's hedge fund Pershing Square Capital Management now owns roughly 3 million shares of Nike, amounting to a stake of about 0.19%, a filing showed on Wednesday. He has not revealed any plans for the investment yet.

"He's going to have the ear of the executives at Nike and be able to lend some influence on maybe how to get the ship righted, as it were, for Nike at this point in time to try and find their way back home," said Brian Mulberry, client portfolio manager at Zacks Investment Management, which owned $25.79 million worth of Nike shares as of June.

The stock has lost nearly a third of its value this year and the company has forecast a drop in annual sales for fiscal 2025, leading some Wall Street analysts and investors to raise the possibility of a management shake-up including CEO John Donahoe.

When an activist investor comes in, the ultimate goal "will be replacing the person that sits in the corner office," said Art Hogan, chief market strategist at B Riley Wealth.

"And I say that because the template for that has been very clear this week in the form of Starbucks."

Starbucks poached Chipotle CEO Brian Niccol earlier this week, tapping the industry veteran behind the burrito chain's turnaround to revitalize growth at its coffee outlets.

Niccol joining Chipotle in 2018 was also the result of one of Ackman's pressure campaigns that have often led to CEO changes at companies including J.C. Penney and Air Products and Chemicals.

Ackman last invested in Nike in late 2017, around the time when the company was losing market share in North America to a reinvigorated Adidas.

He exited Nike a few months later in 2018, making roughly $100 million in profit by cashing out of the 0.71% stake - a rare passive investment for the billionaire investor.

Analysts and investors hinted on Thursday it might be early days for Ackman's second stint as an investor at Nike and he will need to build a larger stake to make an impact.

Nike's forward price-to-earnings ratio for the next 12 months, a common benchmark for valuing stocks, was 24.26, compared with Adidas' 36.75.

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Fashion

Milan Fashion Week Opens with Light, Ethereal Yet Grounded Looks from Fendi, Ferretti and Marni 

A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
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Milan Fashion Week Opens with Light, Ethereal Yet Grounded Looks from Fendi, Ferretti and Marni 

A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)
A model walks the runway during the Fendi collection show at Milan's Fashion Week Womenswear Spring / Summer 2025, on September 17, 2024 in Milan. (AFP)

Just as the northern hemisphere starts the wardrobe transition from summer to fall, runway shows in the world’s fashion capitals seek to stir the imagination, and desire, for the next warm weather season.

Milan designers have been ambiguous about seasons in recent fashion weeks, with summer collections not corresponding to the soaring temperatures. That was not the case during the first day of Milan Fashion Week previews on Tuesday, featuring diaphanous, dreamy summery dresses, alongside crisp cotton.

Here are highlights from the first day of Milan Fashion Week of runway previews of mostly womenswear for Spring-Summer 2025:

Fendi centenary

Fendi honored its upcoming centenary with a Spring-Summer 2025 collection that paid elegant homage to the founding era, from art deco detailing to a flapper silhouette, light on the fringe.

In snippets of conversation that punctuated the show’s soundtrack, Silvia Venturini Fendi emphasized the matriarchal lineage that has made her the third generation to play a key Fendi role. “My mother was the energy of the house,” Venturini Fendi recalled.

The collection by Fendi womenswear artistic director Kim Jones sought to spotlight “100 years of very chic Roman women,” combining ready-to-wear with artisanal detailing of couture. Diaphanous dresses with art-deco embroidery were grounded with boots. Slip dresses were turned upside down as skirts, worn with a sheer top embellished with crystals. Knitwear defined the silhouette, under sheers or hugging the body over diaphanous trousers.

Bags by Venturini Fendi, artistic director of accessories, were soft and huggable, often carried in triplicate.

Ferretti’s artisanal summer

Alberta Ferretti showed her summery creations in the courtyard of a former cloister, now a science museum, with an elegant dome rising in the background, the juxtaposition emphasizing the artisanal heritage in her collection.

Instead of embellishments, Ferretti focused on technique. Laser cut cotton created an almost lace effect. Individual cotton leaves were stitched together as dresses or accents on bodices. Pleating elevated dresses, while boxer shorts gave a casual flair.

The day looks were in earthy tones of sand, ecru and black. For evening, chiffon dresses flowed in bright shades.

“They are real summer clothes, because the world in the summer is very warm. I know a show is supposed to be a show but reality is important,” Ferretti said backstage.

Marni’s essential beauty

Marni maintained its zany heritage under creative director Francesco Risso, with a wardrobe of whimsically tailored everyday looks for him and for her.

The female silhouette was swathed in form-fitting dresses and skirts, often with deep back slits, sometimes with a mermaid flair. Feathers, boas and crystal embellishments were pretty, and sometimes off-beat accents.

For him, broad shouldered jackets contrasted with skinny trousers. An off-skew bow on a chiffony blouson was kept aloft through some sartorial trickery.

Mixing art with fashion, models emerged in threes, and wandered through the showroom full of wooden chairs on conversational groups to a percussive piano trio.

A sense of Marni whimsy permeated the collection, partly but not only through a series of hats with a yesteryear military flair made light with feathery accents. Risso appeared to confirm his Napoleonic intentions, taking a bow with his hand thrust inside his jacket.

“We like things that are bold,” Risso said after the show.