Kering Warns on Annual 2024 Operating Profit as Gucci Sales Fall

This photograph taken during a presentation press conference in Paris on March 22, 2013 shows the new name and logo of French luxury and retail group PPR which will become officially Kering after its approval by the annual general meeting to be held on June 18. (AFP)
This photograph taken during a presentation press conference in Paris on March 22, 2013 shows the new name and logo of French luxury and retail group PPR which will become officially Kering after its approval by the annual general meeting to be held on June 18. (AFP)
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Kering Warns on Annual 2024 Operating Profit as Gucci Sales Fall

This photograph taken during a presentation press conference in Paris on March 22, 2013 shows the new name and logo of French luxury and retail group PPR which will become officially Kering after its approval by the annual general meeting to be held on June 18. (AFP)
This photograph taken during a presentation press conference in Paris on March 22, 2013 shows the new name and logo of French luxury and retail group PPR which will become officially Kering after its approval by the annual general meeting to be held on June 18. (AFP)

French luxury goods group Kering warned on Wednesday its full-year operating income would almost halve after reporting a larger-than-expected drop in third quarter sales, as weak demand in China deepened the struggles of its main label Gucci.

Revenue for the group which also owns fashion brands Saint Laurent, Balenciaga and Bottega Veneta, was 3.79 billion euros ($4.08 billion), a 16% decline on an organic basis.

The figure was worse than an analyst consensus estimate of an 11% decline, according to a Barclays note.

Kering said its 2024 recurring operating income could be about 2.5 billion euros, following the larger-than-expected slowdown in the third quarter, compared with 4.75 billion euros a year earlier.

Kering's warning comes as the luxury sector suffers a slowdown, with luxury bellwether LVMH last week missing expectations and flagging a drop in Chinese consumer confidence to COVID-era lows, with a deterioration in demand for high end fashion over the quarter.

Sales at Gucci, which accounts for half of annual group sales and two-thirds of profit, continued to slide and were down 25% in the quarter, compared to analysts' consensus expectations for a 21% decline.

"We are executing a far-reaching transformation of the group, and at Gucci in particular, at a time when the whole luxury sector faces unfavorable market conditions," Kering Chair and CEO Francois Henri Pinault said in a statement.

Kering has been managing a broad overhaul of the century-old Italian fashion house, rebuilding top executive teams and introducing a new streamlined design style under the artistic direction of Sabato de Sarno, while pushing the products upmarket.

The group said in a statement that the overhaul of Gucci's leather goods category, with the introduction of a host of new products late in the quarter, was well underway.

Earlier this month, it named Stefano Cantino as CEO effective from January, replacing longtime Kering executive Jean-Francois Palus who held the role for an interim period since last year.



France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
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France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.

The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine, Reuters reported.

Under French regulations, the reference price for any discount is the lowest one given by a retailer during the 30 days preceding the offer. Shein infringed that rule by not taking into account previous offers, and sometimes increasing the price before applying a discount, the agency said.

It said its investigation showed the company "deceived consumers about the authenticity of discounts they could benefit from."

The probe, conducted across thousands of products on Shein's French site between October 1, 2022 and August 31, 2023, found 57% of advertised deals were not, in fact, offering a lower price; 19% had less of a discount than advertised; and 11% were in fact price increases.

In a statement, Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of breaches related to reference price and environmental regulations in March last year, and ISEL had taken corrective action within the following two months.

"This means that all identified issues were addressed more than a year ago," Shein said, adding that ISEL was committed to complying with French regulations.