Zalando Sales and Profit Margin Rise on Stronger Demand

Zalando packaging from an online delivery is seen discarded in a cardboard box in Galway, Ireland, August 27, 2020. Picture taken August 27, 2020. (Reuters)
Zalando packaging from an online delivery is seen discarded in a cardboard box in Galway, Ireland, August 27, 2020. Picture taken August 27, 2020. (Reuters)
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Zalando Sales and Profit Margin Rise on Stronger Demand

Zalando packaging from an online delivery is seen discarded in a cardboard box in Galway, Ireland, August 27, 2020. Picture taken August 27, 2020. (Reuters)
Zalando packaging from an online delivery is seen discarded in a cardboard box in Galway, Ireland, August 27, 2020. Picture taken August 27, 2020. (Reuters)

German online fashion retailer Zalando on Tuesday reported a higher profit margin for the third quarter thanks to stronger consumer demand, as it focuses on pricier brands to fend off fierce competition in the mass market.

Zalando has also been scaling up its logistics business, through which it sells its platform and network to other retailers and brands, as it pursues new growth drivers.

Quarterly revenue from its online fashion platform rose 4.3% to 2.2 billion euros ($2.4 billion), and revenue from its logistics business, which added British retailer ASOS as a customer, grew 11% on the year to 239.7 million euros.

Zalando's operating profit margin increased by 2.9 percentage points to 3.9%, and the average order value on its platform was 61.1 euros ($66.50) in the third quarter, up from 58.8 euros a year ago.

Bryan Garnier analyst Clement Genelot said Zalando benefited from a rainy September in Europe that helped boost sales of autumn/winter garments across the sector.

"Zalando will have to prove its ability to continue to accelerate growth, beyond temporary weather-related tailwinds, in the coming quarters to please investors," he said.

Zalando confirmed its growth and profit outlook for the year, which it hiked in early October. It expects gross merchandise volume - a key revenue metric for the total value of all goods sold on the platform - to grow between 3% and 5% this year, and revenue to increase between 2% and 4%.

Zalando's shares were up 2.8% in pre-market trading. The stock, up 30% since Jan. 1, has had a bumpy few years, surging during the pandemic when online shopping boomed and falling rapidly after COVID restrictions eased.



Saudi Fashion Commission Launches Educational Programs in Collaboration with French Fashion Institute, ‘Misk’ Foundation

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission Launches Educational Programs in Collaboration with French Fashion Institute, ‘Misk’ Foundation

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Saudi Fashion Commission launched an educational program initiative for fashion pioneers in collaboration with the French Fashion Institute and the Mohammed bin Salman Foundation “Misk.”

The initiative aligns with the Commission’s goals of empowering the local fashion industry and providing fashion professionals with the necessary tools for creativity and excellence.

The programs follow the Fashion Commission’s announcement of its strategic partnership with the French Fashion Institute in June of this year, including the launch of innovative educational programs. The programs combine the latest knowledge with practical experience and serve as a platform to empower designers, brand owners, and investors to grow in the fashion industry.

The programs launched by the authority include five training courses, including a preparatory course in executive business management in the fashion sector, conducted in three phases: a virtual training program, an in-person training program in Riyadh, and an in-person training program in Paris, culminating in a final project.

The Riyadh program includes introductory sessions on planning, marketing, sales, brand identity, business strategy, planning, visual merchandising, and retail. The training sessions in Paris feature academic elements, including lectures and activities focused on digital marketing, financial management, product development, and production.

The programs include a developmental course on advanced sustainability practices in the fashion industry, conducted in two phases: a virtual training program and an in-person training program in Riyadh. The course covers an introduction to fashion and sustainability, the study of the circular economy in fashion, innovation and technology in sustainable fashion, as well as strategies for implementing sustainability and social responsibility through a business model in the fashion sector.

The programs include a developmental course on exploring advanced research methods in design applications. The course highlights the essential project guidelines that form the preparatory foundations for designing a fashion collection. The six-day program focuses on the exploratory research aspect of a creative project at the intersection of contemporary global fashion, local and heritage materials, clothing, textiles, and local architecture. It will be conducted in two phases: virtual training and in-person training in Paris.

Moreover, the Fashion Commission offers a developmental course on visual merchandising and marketing in the fashion industry, lasting seven days in Riyadh. The course covers the fundamentals of building a fashion brand, marketing basics, visual display techniques, trend analysis, and insights into the fashion business landscape, distribution channels, and shopping strategies.

Additionally, there will be a developmental course in fashion photography, offering participants valuable insights into visual storytelling within the industry. The intensive six-day course, conducted in person in Riyadh, offers a comprehensive exploration of fashion photography, blending theoretical knowledge with practical application.