Hugo Boss Third Quarter Operating Profit Beats Expectations on Better Cost Control

New Hugo Boss logo and their website shop are seen in this illustration taken, May 17, 2024. (Reuters)
New Hugo Boss logo and their website shop are seen in this illustration taken, May 17, 2024. (Reuters)
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Hugo Boss Third Quarter Operating Profit Beats Expectations on Better Cost Control

New Hugo Boss logo and their website shop are seen in this illustration taken, May 17, 2024. (Reuters)
New Hugo Boss logo and their website shop are seen in this illustration taken, May 17, 2024. (Reuters)

Hugo Boss' third-quarter operating profit slightly beat market expectations on Tuesday, as the company reported a 1% increase in currency-adjusted group sales amid persistently weak demand in China.

Quarterly earnings before interest and tax (EBIT) were down 7% on the year at 95 million euros ($103.3 million), but above analysts' estimate of 90 million euros in a company-provided poll, helped by cost management, it said.

Hugo Boss shares were indicated 2.5% higher in Lang & Schwarz premarket trade.

"Estimates for the coming quarter should be anchored today," analysts at Jefferies wrote in a note to clients, highlighting improved sales in September, better cost control and Hugo Boss' confirmed guidance for the year.

After a 2022 brand revamp boosted its resilience last year, the upmarket fashion label has been grappling with weakening consumer demand despite increasing investment in marketing and production capacity in recent months.

Currency-adjusted sales were 1.029 billion euros during the three months, slightly up from 1.027 billion last year and broadly in line with market expectations of 1.023 billion euros.

"Particularly in China, the overall market environment was affected by persistent subdued consumer demand," the company said in a statement.

Quarterly currency-adjusted sales in its third-biggest market Asia/Pacific fell 7% to 110 million euros, but increased 1% in the Europe, Middle-East and Africa region and 4% in the Americas.

The company said improvements in Germany offset softer sales trends in France and in Britain, while it also saw further sales improvements in the United States.

Hugo Boss, which is taking additional measures to enhance efficiency and effectiveness, especially around sourcing, said it continued to focus on cost control to support profitability into the fourth quarter. It maintained its full-year sales and earnings forecasts after slashing them earlier this year.



Saudi Fashion Commission Launches Educational Programs in Collaboration with French Fashion Institute, ‘Misk’ Foundation

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission Launches Educational Programs in Collaboration with French Fashion Institute, ‘Misk’ Foundation

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Saudi Fashion Commission launched an educational program initiative for fashion pioneers in collaboration with the French Fashion Institute and the Mohammed bin Salman Foundation “Misk.”

The initiative aligns with the Commission’s goals of empowering the local fashion industry and providing fashion professionals with the necessary tools for creativity and excellence.

The programs follow the Fashion Commission’s announcement of its strategic partnership with the French Fashion Institute in June of this year, including the launch of innovative educational programs. The programs combine the latest knowledge with practical experience and serve as a platform to empower designers, brand owners, and investors to grow in the fashion industry.

The programs launched by the authority include five training courses, including a preparatory course in executive business management in the fashion sector, conducted in three phases: a virtual training program, an in-person training program in Riyadh, and an in-person training program in Paris, culminating in a final project.

The Riyadh program includes introductory sessions on planning, marketing, sales, brand identity, business strategy, planning, visual merchandising, and retail. The training sessions in Paris feature academic elements, including lectures and activities focused on digital marketing, financial management, product development, and production.

The programs include a developmental course on advanced sustainability practices in the fashion industry, conducted in two phases: a virtual training program and an in-person training program in Riyadh. The course covers an introduction to fashion and sustainability, the study of the circular economy in fashion, innovation and technology in sustainable fashion, as well as strategies for implementing sustainability and social responsibility through a business model in the fashion sector.

The programs include a developmental course on exploring advanced research methods in design applications. The course highlights the essential project guidelines that form the preparatory foundations for designing a fashion collection. The six-day program focuses on the exploratory research aspect of a creative project at the intersection of contemporary global fashion, local and heritage materials, clothing, textiles, and local architecture. It will be conducted in two phases: virtual training and in-person training in Paris.

Moreover, the Fashion Commission offers a developmental course on visual merchandising and marketing in the fashion industry, lasting seven days in Riyadh. The course covers the fundamentals of building a fashion brand, marketing basics, visual display techniques, trend analysis, and insights into the fashion business landscape, distribution channels, and shopping strategies.

Additionally, there will be a developmental course in fashion photography, offering participants valuable insights into visual storytelling within the industry. The intensive six-day course, conducted in person in Riyadh, offers a comprehensive exploration of fashion photography, blending theoretical knowledge with practical application.