Sweden Drowns in Discarded Fast Fashion Items

A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
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Sweden Drowns in Discarded Fast Fashion Items

A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)
A worker sorts incoming clothing items at Artikel2 sorting center in Stockholm on April 10, 2025. (Photo by Jonathan NACKSTRAND / AFP)

Sweden's recycling centers are overflowing with clothes after an EU-wide ban this year on throwing away textiles, leaving overwhelmed municipalities eager to have fast fashion giants take responsibility.

"It's a huge amount coming in everyday. It's been crazy, it's a huge increase," said Brian Kelly, secretary general of the Artikel2 charity shop in Stockholm, where rows of bins were overfilled with discarded apparel.

Since the beginning of this year, EU countries must have separate textile recycling, alongside existing processes for glass, paper and food waste.

The aim is to promote circular waste management, where textiles are sorted and reused, or recycled if they are not too damaged.

"We have seen a 60-percent increase in textiles collected in January and February this year compared with the same period last year," said Karin Sundin, an expert on textile waste at Stockholm city's waste and recycling management company Stockholm Vatten och Avfall.

Once the textiles are sorted, some 60 to 70 percent is designated for reuse, and 20 to 30 percent for recycling as padding, isolation or composite materials.

Around seven to 10 percent is burned for energy, according to the Swedish Environmental Protection Agency.

That is a huge improvement from before the new law, according to experts, who note that discarded clothing used to be systematically incinerated.

However, a lack of infrastructure in Sweden means used clothes are largely exported abroad, primarily to Lithuania, where they are sorted, reused, or burned for energy.

"We don't have the big sorting plants that can put everything into value in the same way that they have in eastern Europe for example," explained Sundin.

"The reason is that it's so labor intensive (and) costs a lot of money," she said as she gave AFP a tour of the Ostberga recycling center in southern Stockholm.

Swedes throw away 90,000 tons of textiles per year, or 10 kilograms (22 pounds) per person, according to the Swedish Society for the Conservation of Nature.

The EU average is 19 kilograms, according to 2022 statistics, up from 17 in 2019, data from the European Environment Agency showed.

The clothing industry also pollutes the environment.

To make a t-shirt that weighs 135 grammes (4.76 ounces), 2,500 liters (660 gallons) of water and one kilogram (2.2 pounds) of chemicals are needed, noted Yvonne Augustsson, advisor at the Swedish Environmental Protection Agency.

"That means greenhouse gas emissions of around two to five kilos," she said.

"In Sweden, an article of clothing is used on average 30 times. If you double this to 60 times -- which seems reasonable -- you reduce the climate impact by half," she said.

Textile sorting in Sweden is handled by municipalities, many of which have been overburdened by the quantities received since the introduction of the new law.

In the sparsely populated north, some towns, such as Kiruna, continue to incinerate textiles because they have no takers for the items.

Fast fashion giants, such as H&M and Zara, are expected to eventually play a role in handling the waste they help generate, and negotiations are ongoing at the European level to determine their responsibility.

According to a preliminary agreement EU member states reached in February, clothing giants will be responsible for the end of lifetime of the products they sell, required to pay for collection, sorting, reuse and recycling.

The idea is to encourage fast fashion retailers to produce "clothing designed to last longer," said Augustsson.

Swedish brand H&M told AFP it welcomed moves in that direction.

Consumers also need to change their mindset.

Each person should "buy no more than five new articles of clothing per year," said Beatrice Rindevall, head of the Swedish Society for the Conservation of Nature, which regularly organizes clothing swaps.

In the town of Linkoping on a sunny spring day, a clothing exchange on a student campus had racks featuring everything from a hot pink jacket with feathered sleeves to faded jeans, bags and striped t-shirts.

"People can give us clothes in good condition that they don't wear anymore (and) exchange them for something else," volunteer Eva Vollmer said.

"We focus on creating the solution so that people actually have an alternative."



Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
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Etro Founding Family Exits Group as New Investors Including Türkiye's RAMS Global Join

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters
L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner. Reuters

The founding family of Italian fashion house Etro has sold the minority stake it still owned in the brand to a group of investors including Turkish group RAMS Global, the company said on Friday.

L Catterton, a private equity firm backed by French luxury giant LVMH, will remain Etro's majority owner and "will continue to actively support the brand's long-term growth strategy," Etro added, according to Reuters.

The new investors comprise also Italian fashion group Swinger International and small private equity firm ⁠RSI.

In addition to buying the stake, they all subscribed to a capital increase that will lower L Catterton's holding in Etro to between 51% and 55% from around 65%.

When including both the acquisition and the capital increase, the deal is worth around 70 ⁠million euros ($82 million), two sources close to the matter said. Etro did not disclose financial details.

Chief Executive Fabrizio Cardinali will remain at the helm, while Faruk Bülbül, representing RAMS Global, will become chairman of the board.

L Catterton bought a 60% stake in the brand known for its paisley motif four years ago, and it slightly increased the holding over the years.

The company, founded by Gimmo Etro in 1968, has ⁠been struggling with its turnaround. Last year it posted a net loss of 23 million euros with net revenues declining to 245 million euros from 261 million euros, according to filings with the local chambers of commerce reviewed by Reuters.

Rothschild advised L Catterton and the Etro family on the deal.

Rothschild had been hired in 2024 to look for a new investor who could buy all or part of the Etro fashion group, sources had previously told Reuters.


Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
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Paris Court Rejects Bid to Suspend Shein Platform in France

A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo
A customer holds shopping bags with a Shein logo in the first physical space of Chinese online fast-fashion retailer Shein on the day of its opening inside the Le BHV Marais department store, the Bazar de l'Hotel de Ville, in Paris, France, November 5, 2025. REUTERS/Sarah Meyssonnier/File Photo

A Paris court on Friday rejected a government request to suspend Chinese fast-fashion platform Shein in France after authorities found illegal weapons and child-like sex dolls for sale on the fast-fashion giant’s website.

Shein welcomed the decision, saying it remains committed to strengthening its control processes in cooperation with French authorities.

“Our priority remains protecting French consumers and ensuring compliance with local laws and regulations," the company said in an emailed statement to The Associated Press.

The controversy dates to early November, when France’s consumer watchdog and Finance Ministry moved toward suspending Shein’s online marketplace after authorities said they had found childlike sex dolls and prohibited “Class A” weapons listed for sale, even as the company opened its first permanent store in Paris.

French authorities gave Shein hours to remove the items. The company responded by banning the products and largely shutting down third-party marketplace listings in France.

French officials have also asked the European Commission to examine how illegal products were able to appear on the platform under EU rules governing large online intermediaries.


Lululemon Jumps on Elliott's $1 Billion Bet Ahead of Leadership Change

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Jumps on Elliott's $1 Billion Bet Ahead of Leadership Change

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica shares rose nearly 8% in early trading on Thursday after reports Elliott Management has built a $1 billion stake in the athleisure wear maker and is working with former Ralph Lauren executive Jane Nielsen for a potential CEO role.

The Canada-based retailer said last week that Calvin McDonald will step down after nearly seven years as its top boss, sparking hopes for a leader who can reverse slowing growth and win back younger shoppers amid fierce competition from trendier players like Alo and Vuori. The stock has lost nearly half of its value this year, underscoring investor concerns over Lululemon's struggles. The company's shares were trading at $224 on Thursday.

"Elliott is famous for agitating for change. These positions aren't built overnight, so Lululemon's board probably saw this coming," said Brian Jacobsen, chief economic strategist, Annex Wealth Management.

The activist investor has been working closely for months with Nielsen, a retail veteran, a source told Reuters on Wednesday. Nielsen, who sits on the board of Cadbury parent Mondelez, has also served as finance chief at Tapestry-owned Coach.

"Lululemon is one of the most powerful brands in retail, defined by exceptional products, deeply engaged communities and significant global potential," Nielsen said in a statement to the Wall Street Journal. "I would welcome the chance to discuss this opportunity with the Lululemon board."

Elliott, Lululemon and Nielsen did not respond to Reuters requests for comment.

Analysts have said the company will need to upgrade its fabrics, use fresher designs and accelerate product launches that click with Gen Z to reclaim its "cool factor" and lure shoppers back.

With much of its sourcing tied to Asian factories facing higher import duties, Lululemon will also need to streamline its supply chain to blunt US tariff pressures and protect margins next year, analysts have said.

"Lululemon should implement fast fashions and introduce an assortment that will pull customers from Alo and Vuori - especially Gen Z customers.

Fast fashion requires a much better supply chain than is currently in use at Lululemon," said Brittain Ladd, a strategy and supply chain consultant at Florida-based Chang Robotics.

The brand's struggles have drawn sharp criticism from founder and largest individual shareholder Chip Wilson. He has also called for an urgent CEO search, led by new, independent directors with deep company knowledge to restore a product-first focus.

Wilson did not respond to a Reuters request for comment.

With a 4.3% ownership, Wilson's stake is valued at about $988 million, according to LSEG data, making Elliott one of the top shareholders in Lululemon, which is valued at nearly $25 billion.

Lululemon trades at a forward price-to-earnings ratio of 16.37, while Gap trades at 11.88 and American Eagle at 16.81, according to LSEG data.