Saudi Minister of Energy: SABIC Considering Investments in US

7th Ministerial Meeting of the Carbon Sequestration Leadership Forum (WAM)
7th Ministerial Meeting of the Carbon Sequestration Leadership Forum (WAM)
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Saudi Minister of Energy: SABIC Considering Investments in US

7th Ministerial Meeting of the Carbon Sequestration Leadership Forum (WAM)
7th Ministerial Meeting of the Carbon Sequestration Leadership Forum (WAM)

Petrochemicals company Saudi Basic Industries Corp (SABIC) is considering several investment opportunities in the United States, Saudi energy minister Khalid al-Falih said on Wednesday.

Falih told reporters, on the sidelines of 7th Ministerial Meeting of the Carbon Sequestration Leadership Forum (CSLF) held in Abu Dhabi, that while Aramco is looking at gas prospects abroad in areas closer to the Kingdom, like Africa and the Mediterranean.

“The US gas (market) is already saturated, there are plenty of investors. I don’t think US needs further investments from Saudi Aramco ... Aramco’s interest in international gas is probably elsewhere, closer to home perhaps in Africa or the Mediterranean,” Falih said on Wednesday.

Falih's statement came few days after SABIC’s chief executive, Yousef al-Benyan, revealed that the company is planning to investment between $3 billion and $10 billion over five years.

Speaking at a petrochemical conference in Dubai last week, Benyan stated that SABIC will take a decision concerning investing in a cracker plant in Texas with Exxon Mobil by the end of next year.

US Energy Secretary Rick Perry said on Wednesday that he has held discussions with Saudi Arabian officials on possible imports of liquefied natural gas (LNG) from US. Perry was speaking at the conference in Abu Dhabi during his first official visit to the region.

In related news, Russian Energy Minister Alexander Novak announced that Minister al-Falih will travel to the Russian Arctic to oversee the launch of a LNG plant. Both ministers will visit the plant this week, as Yamal LNG plant is expected to produce 17.5 million tons of gas per year. Yamal is controlled by Russia’s largest private gas producer Novatek.

Earlier in July, Novak stated that energy cooperation with the kingdom was of the utmost importance, and would deepen the collaboration between both countries if Riyadh took up an offer to participate in Russia’s Arctic gas project.

Aramco is preparing for a share listing next year, aimed at getting a valuation of up to $2 trillion for the company in what could be the world’s biggest initial public offering (IPO).

Falih reiterated on Wednesday that the IPO was being planned for the second half of 2018.

Meanwhile, UAE and United States discussed further collaboration and committing to a strong bilateral relation in the field of energy, including the possibility of LNG imports from the North American country.

UAE energy minister Suhail al-Mazrouei met with US energy secretary on Tuesday to “move forward joint cooperative efforts” to enhance their collaboration in development, oil trade, gas, and renewable energy, among other topics.

“The two ministers noted that the growing US LNG exports could provide an option for an additional source of gas supply to the region,” Mazrouei said in a statement.

During UAE-US Strategic Energy Dialogue held at the UAE’s Ministry of Energy in Abu Dhabi, both ministers emphasized their commitment to the development of safe, secure and responsible nuclear power in compliance with international agreements and in coordination with the International Framework for Nuclear Energy Cooperation.

"We strongly believe that carbon capture, utilization, and storage should be used commercially to replace natural gas as a commodity and therefore, projects should increase by five times at least over the coming 10 years," said the minister, adding that his country is committed to cut CO2 emissions by 70 percent by 2050.

Both ministers agreed on the importance of the strategic energy dialogue in increasing collaboration in the field of energy.

"The US is a reliable LNG exporter and the growing US LNG exports could provide an option for an additional source of gas supply to the region," said US Secretary who also offered hosting the next dialogue in Washington, US.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.