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Facebook to Prioritize ‘Trustworthy Media’

Facebook CEO Mark Zuckerberg. (Reuters)
Facebook CEO Mark Zuckerberg. (Reuters)
    San Francisco, London - Asharq Al-Awsat
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Facebook to Prioritize ‘Trustworthy Media’

Facebook CEO Mark Zuckerberg. (Reuters)
Facebook CEO Mark Zuckerberg. (Reuters)

Chief Executive Mark Zuckerberg said on Friday that Facebook Inc. will prioritize “trustworthy” news in its feed of social media posts as the company works on fighting “sensationalism” and “misinformation”.

The company, which has more than 2 billion monthly users, said its members would determine how news outlets rank in terms of trustworthiness.

Zuckerberg outlined the shakeup in a post on Facebook, saying that starting next week the News Feed, the company’s centerpiece product, would prioritize “high quality news” over less trusted sources.

“There’s too much sensationalism, misinformation and polarization in the world today,” he wrote.

“Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them,” he said.

Facebook’s chief executive expected the amount of news on Facebook to shrink to about 4 percent of all content from the current 5 percent.

Facebook has had a stormy relationship with news organizations, especially those with strong political leanings. In 2016, Republican US lawmakers expressed concern that Facebook was suppressing news stories of interest to conservative readers.

Last week, Zuckerberg said the company would change the way it filters posts and videos on its News Feed to prioritize what friends and family share.

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Varieties

Olympic Balloon to Rise again in Paris

The iconic symbol of the 2024 Paris Olympic will take to the skies during France's annual street music festival, the Fete de la Musique. Thomas SAMSON / AFP
The iconic symbol of the 2024 Paris Olympic will take to the skies during France's annual street music festival, the Fete de la Musique. Thomas SAMSON / AFP
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Olympic Balloon to Rise again in Paris

The iconic symbol of the 2024 Paris Olympic will take to the skies during France's annual street music festival, the Fete de la Musique. Thomas SAMSON / AFP
The iconic symbol of the 2024 Paris Olympic will take to the skies during France's annual street music festival, the Fete de la Musique. Thomas SAMSON / AFP

A giant balloon that became a popular landmark over the skies of Paris during the 2024 Olympics is set to rise again, with organizers hoping it will once again attract crowds of tourists.

During the Games, the Olympic cauldron tethered to a balloon flew above the Tuileries garden at sunset every day, with thousands flocking to see the seven-meter (23 feet) wide ring of electric fire, AFP said.

Last summer's version "had been thought up to last for the length of the Olympic and Paralympic Games," said Mathieu Lehanneur, the designer of the cauldron.

After President Emmanuel Macron "decided to bring it back, all of the technical aspects needed to be reviewed", he told AFP on Thursday.

Lehanneur said he was "very moved" that the Olympic balloon was making a comeback.

"The worst thing would have been for this memory to become a sitting relic that couldn't fly anymore," he said.

The new cauldron will take to the skies on Saturday evening during France's annual street music festival, the Fete de la Musique.

The balloon will rise into the air every evening until September 14 -- a summer tradition set to return every year until the 2028 Los Angeles Games.

"For its revival, we needed to make sure it changed as little as possible and that everything that did change was not visible," said Lehanneur.

With a decarbonated fire patented by French energy giant EDF, the upgraded balloon follows "the same technical principles" as its previous version, said director of innovation at EDF Julien Villeret.

The improved attraction "will last ten times longer" and be able to function for "300 days instead of 30", according to Villeret.

The creators of the balloon also reinforced the light-and-mist system that "makes the flames dance", he said.

Under the cauldron, a machine room hides cables, a compressor and a hydro-electric winch.

That system will "hold back the helium balloon when it rises and pull it down during descent", said Jerome Giacomoni, president of the Aerophile group that constructed the balloon.

"Filled with 6,200 m3 of helium that is lighter than air," the Olympic balloon "will be able to lift around three tons" of cauldron, cables and attached parts, he said.

The Tuileries garden is where French inventor Jacques Charles took flight in his first gas balloon on December 1, 1783, Giacomoni added.

He followed in the footsteps of the famed Montgolfier brothers, who had just nine days earlier elsewhere in Paris managed to launch a similar balloon into the sky with humans onboard.

The website vasqueparis2024.fr is to display the times when the modern-day balloon will rise and indicate any potential cancellations due to weather conditions.