Swiss Watchmakers Target Shoppers Online

The Tag Heuerr watch maker factory is pictured in La Chaux-de-Fonds. Photo: Reuters
The Tag Heuerr watch maker factory is pictured in La Chaux-de-Fonds. Photo: Reuters
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Swiss Watchmakers Target Shoppers Online

The Tag Heuerr watch maker factory is pictured in La Chaux-de-Fonds. Photo: Reuters
The Tag Heuerr watch maker factory is pictured in La Chaux-de-Fonds. Photo: Reuters

In order to lure younger shoppers, brands large and small are joining an online push sweeping the luxury goods world, where web sales are already major growth drivers for fashion labels.

Swiss watchmakers were finally convinced that customers would pay thousands to buy intricate timepieces on the web, after a boom in online luxury goods sales.

In an interview at the Baselworld watch trade fair, Jean-Claude Biver, head of Moët Hennessy Louis Vuitton-LVMH’s watch business, said: “We didn’t realize the speed at which millennials would take to buying cars or watches online.”

LVMH’s Tag Heuer, a label long associated with motor racing, is looking to fully build out its own shoppable sites over the next 18 months, Biver added.

Tag already operates online stores in five countries including the United States and Britain, and has a partnership in China with JD.com, the company said. According to Reuters, LVMH sister brands Hublot and Zenith are yet to follow suit.

Many watchmakers have flirted with web sales, though often through one-off collaborations with multi-brand web retailers.

Watchmakers have reasons to take control of their online image, as websites run by unofficial resellers proliferate.

Jerome Biard, chief executive of Corum, owned by China’s Citychamp, said: “We want to reassure people, while taking into account that today clients also might like to buy their watch at home.”

The Swiss brand’s first e-commerce site will be fully operational in about two months, Biard added.

Consultancy Bain & Co projects says that web sales are expected to make up a quarter of all global luxury goods sales by 2025, up from around 9 percent last year.



Separated by LA Wildfires, a Happy Reunion for Some Pets, Owners

Serena Null is reunited with her cat Domino, who was burned in the Eaton Fire, at Pasadena Humane, an animal shelter in Pasadena, California, on January 17, 2025. (AFP)
Serena Null is reunited with her cat Domino, who was burned in the Eaton Fire, at Pasadena Humane, an animal shelter in Pasadena, California, on January 17, 2025. (AFP)
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Separated by LA Wildfires, a Happy Reunion for Some Pets, Owners

Serena Null is reunited with her cat Domino, who was burned in the Eaton Fire, at Pasadena Humane, an animal shelter in Pasadena, California, on January 17, 2025. (AFP)
Serena Null is reunited with her cat Domino, who was burned in the Eaton Fire, at Pasadena Humane, an animal shelter in Pasadena, California, on January 17, 2025. (AFP)

When Serena Null saw the flames roaring toward her family home in the Los Angeles suburb of Altadena, she ran to find her pet Domino, but the cat eluded her grasp.

"We could see the fire from the front door, and so we just didn't have enough time, and we had to leave him," the 27-year-old Null said.

The ferocious blaze reduced her mother-in-law's house to ashes, and a search of the blackened rubble the following day proved fruitless. Null feared she would never see her green-eyed friend again.

But on Friday, to her amazement, she and Domino were reunited.

"I just was so relieved and just so happy that he was here," a tearful Null told AFP outside the NGO Pasadena Humane, where Domino -- suffering singed paws, a burnt nose and a high level of stress -- had been taken after being rescued.

Domino is one of several hundred pets brought to the center as the Eaton fire roared through Altadena, forcing thousands of people to flee their homes in such a rush that many left with nothing but the clothes on their backs.

Pasadena Humane was accustomed to dealing with crises, but the sudden explosion in demand was without precedent.

"We've never had to take 350 at once in one day before," said the center's Kevin McManus. "It's been really overwhelming."

- Search and rescue -

Many animals were delivered by their owners, who had lost their homes and had to find temporary housing for pets while they themselves stayed in hotels or shelters.

But others were brought by rescue workers and volunteers. The center says on its website that when it receives a report of a pet left behind, it sends "search and rescue teams as quickly as possible in areas that are safe to enter."

The center opened up as much space as it could to accommodate the influx, even placing some pets in offices.

And it was not just dogs and cats, McManus said. There were species rarely seen in an animal shelter -- like a pony, which spent a night in the center.

More than 10 days after the fires began raging through Los Angeles, the center still houses some 400 animals, including rabbits, turtles, lizards and birds, including a huge green, red and blue macaw.

Many of the pets' owners, still without permanent housing, come to the center to visit their animal friends -- people like Winston Ekpo, who came to see his three German shepherds, Salt, Pepper and Sugar.

As firefighters in the area make progress, many animal owners are able to come and recover their pets, tears of sadness turning to tears of joy.

- Back home -

The center's website posts photos of recovered animals, including information on the time and place where they were rescued.

McManus said some 250 pets have so far been returned to their owners.

One of them, curiously, was Bombon, who had actually been lost long before the fires.

The Chihuahua mix went missing from its Altadena home in November, said 23-year-old Erick Rico.

He had begun to resign himself to never seeing Bombon again.

Then one day a friend told him he had seen a picture on the Pasadena Humane website that caught his attention.

When Rico saw it, he was so excited he couldn't sleep that night -- "it looked exactly like him," he said -- and he arrived at the center early the following morning.

When he saw his owners, Bombon "started crying a lot, wagging his tail and everything. He was very, very happy."

After the painful days of uncertainty, Rico too finally felt relief. "Now I'm just happy that he's back home."