Study: Middle Eastern Actors Ignored, Stereotyped by TV

Egyptian-American actor Rami Malek. (AFP)
Egyptian-American actor Rami Malek. (AFP)
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Study: Middle Eastern Actors Ignored, Stereotyped by TV

Egyptian-American actor Rami Malek. (AFP)
Egyptian-American actor Rami Malek. (AFP)

Actors and characters of Middle Eastern and North African descent are either ignored by TV or stereotyped, according to a new study.

The few such actors who get work are largely confined to playing tyrants and terrorists, said the university-funded study released Monday.

One percent of regularly seen TV series actors have roots in countries including Egypt, Turkey and Israel. But estimates show about 3 percent of the US population, 10 million people, are from the region, said the study's lead author, Biola University associate professor Nancy Wang Yuen.

Researchers who examined 242 scripted prime-time series on broadcast, cable and streaming during the 2015-16 season found that between 90 percent and 97 percent had no characters of Middle Eastern or North African ethnicity.

When those characters do appear, 78 percent are tyrants or trained terrorists, agents or soldiers, the study said. Most speak with obvious foreign accents.

Ninety percent of shows with such characters feature just one — with the now-ended "Tyrant," a drama set in the Middle East, among the exceptions.

The study warned that such depictions can contribute to the rise of anti-Muslim, anti-immigrant sentiment in American society.

Three instances were described as "exemplary" in the report: Iranian-American actress Necar Zadegan's portrayal of an attorney on Bravo's "Girlfriend's Guide to Divorce," the cyber-security engineer played by Egyptian-American (and Emmy-winning) actor Rami Malek on "Mr. Robot" and a tennis pro on Amazon's "Red Oaks" played by Turkish-American actor Ennis Esmer.

"His ethnicity doesn't define the role, and he gets to be a full person aside from that, and in fact because of that," Esmer said of his character in a statement.

The entertainment industry as a whole must seek change, the study said. It recommended steps including the hiring and mentoring of Middle East and North African actors, directors, executives and others.

The study cited the work of actress Azita Ghanizada, who founded an advocacy coalition that successfully lobbied Hollywood guilds to include Middle East and North African performers in casting data reports.

The study received funding from schools including Biola University in La Mirada, California; California State University Fullerton; and San Jose State University, along with CBS Entertainment Diversity.



Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
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Labubu-Maker Pop Mart Diversifies into Jewellery with New Concept Store 

A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)
A not for sale Labubu figure (L) and Labubu stickers are seen at a Pop Mart shop in Beijing on June 12, 2025. (AFP)

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday.

The jewellery concept store, called Popop, sells accessories adorned with Pop Mart's top-selling characters, including Labubu, Molly and Skullpanda.

While Chinese consumption remains subdued in the face of a prolonged property downturn and sluggish economy, Pop Mart's affordable and adorable toys have remained in high demand both at home and abroad, driving its share price up more than 200% so far this year.

Investor Zhang Ming, 34, who owns Pop Mart stocks worth 100 million yuan ($13.92 million), flew from his base in the southwestern Chinese city of Chongqing for the opening to check out the new store type and decide whether to increase his shareholding in the company.

"I believe that the pricing and target audience for this brand are particularly well-suited, and I am confident that Pop Mart could potentially become China's version of Disney," Zhang said, predicting that the company's market cap could double from its current $45.65 billion valuation.

Along with some Disney characters and others related to anime, comics and popular video games, Pop Mart's characters are seen as fulfilling what has been called "emotional consumption", which sees young consumers spend on affordable luxuries that bring joy into their lives.

Fang Ke, 35, who has a birthday coming up this month decided to treat herself to a 699 yuan Labubu bracelet at the opening.

"I've loved Pop Mart for a long time; it's good-looking, brightly colored, and also has a visual impact," she said. "My daughter likes it too."

At Popop, prices start at around 350 yuan for charms or a simple silver ring, and go as high as 2699 yuan for necklaces adorned with metallic models of the characters. Most pieces are priced at under 1,000 yuan.

At a traditional Pop Mart store, the "blind box" toys that the chain is best known for generally sell for 69 yuan and up, but consumers have shown a willingness to shell out much more for limited editions.

Earlier this week, a Beijing auction house sold a human-sized Labubu figure for 1.08 million yuan, setting a new record and marking the toy's switch from craze to collectible.