A second mega entertainment hub in Saudi capital Riyadh has been revealed by the Saudi Entertainment Ventures Company (SEVEN) – a fully owned subsidiary of Saudi’s Public Investment Fund (PIF).
The company announced the location of its first entertainment destinations in December.
The new project's location in Al-Rabwa neighborhood was chosen due to the population density in the region, its need for modern leisure destinations and for ease of access since it is located close to the Salah Al-Din station of the Riyadh metro project.
The complex will be spread across 135,000 square meters. It will include a variety of carefully selected recreational facilities along with restaurants and cafes, open spaces for events, sports and live shows, as well as cinema halls, to become the top destinations for residents, visitors, and tourists.
Chairman of SEVEN, Abdullah bin Nasser Al-Dawoud said his company's projects will be the largest entertainment destination expanded under a geographical plan covering all of the Kingdom’s regions, to offer diverse entertainment options with a modern design and a unique character.
The planned comprehensive entertainment complex allows all the family members to enjoy their time and provide services for all categories in line with the Kingdom's aim to improve the lifestyle of Saudis and residents. The visitor will be able to spend hours in an inclusive all-day entertainment trip.
The Saudi Entertainment Ventures Company works on providing a new investment capital to support the growth of entertainment sector and the diversification of the Saudi economy on the short and long terms.
PIF announced SEVEN's establishment as an investment arm aimed at supporting, developing, and boosting the entertainment sector infrastructure and building partnerships with private and public parties.
SEVEN works to enhance the entertainment sector and build an integrated sustainable system in the Kingdom by focusing on four sectors starting with the opening of the first cinema in April 2018 in partnership with AMC, the largest cinema operator in the world; then, the second sector of recreational complexes with the first complex announced in December 2018 in Riyadh and the second in March 2019. Its strategy also covers the sector of amusement parks and family entertainment centers.
