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‘Uber Taxi’ Launched in Jordan

‘Uber Taxi’ Launched in Jordan
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‘Uber Taxi’ Launched in Jordan

‘Uber Taxi’ Launched in Jordan

Uber Jordan today has announced the launch of taxi-hailing service ‘Uber Taxi’ in the country. Jordan is the first country in the Middle East to get Uber Taxi. Careem that was recently acquired by Uber recently, however, has taxi-hailing services in many of its markets in the region including Jordan.

Uber in a statement said that the launch of Uber Taxi in Jordan is a testament to Uber’s support of the public transport sector in the nation, as well as its efforts to make transportation even more accessible to residents and visitors alike.

The statement also noted that Uber Taxi has expanded company’s network of vehicles in the country and will provide new economic opportunities for taxi drivers who will have access to more trips.

The announcement comes almost two weeks after Uber’s acquisition of its rival Careem but apparently the launch has nothing to do with Careem already having the option to hail taxis in Jordan as the two companies are not expected to have any integration until the deal is closed.

The base fare of UberX, Uber’s low-cost car type and Uber Taxi is same, JOD 0.5 ($0.71) but the taxi is relatively cheaper than Uber X as the per KM charges for Uber Taxi are set at JOD 0.130 compared to Uber X’s JOD 0.140 and per minute charges on Uber Taxi are JOD 0.050 whereas Uber X charges JOD 0.060.

Pierre-Dimitri Gore-Coty, Vice President of Uber operations in Europe, Middle East & Africa, commenting on the launch, said, “I am honored to announce the arrival of Uber Taxi in Jordan, and we are excited to be tapping into local modes of transport so that more riders and drivers can benefit from our technology. Jordan is a fast growing market, especially in the smart transport services sector, and through this launch, we aim to move towards our goal of becoming a multi-modality platform,”

“Furthermore, we hope that this will galvanize the development of transportation services in Jordan, and provide taxi drivers new opportunities to reap the economic benefits by using our technology to maximize their earning potential through the option of pairing with the closest Uber Taxi rider in addition to traditional street hailing,” he added.

Uber Taxi can be accessed through the regular Uber app as another car option by the users in Jordan. The company already has on-boarded hundreds of taxi drivers who are ready to start accepting the trips.

The taxi drivers, per the statement, will receive the same privileges provided to all Uber drivers and will be charged a reduced service fee.

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Saudi Arabia Strengthens Role of SMEs as Key Driver of Economic Growth

A building affiliated with the General Authority for Small and Medium Enterprises (Monsha’at website)
A building affiliated with the General Authority for Small and Medium Enterprises (Monsha’at website)
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Saudi Arabia Strengthens Role of SMEs as Key Driver of Economic Growth

A building affiliated with the General Authority for Small and Medium Enterprises (Monsha’at website)
A building affiliated with the General Authority for Small and Medium Enterprises (Monsha’at website)

Saudi Arabia’s small and medium enterprises (SMEs) are experiencing unprecedented growth, positioning themselves as a vital pillar in the Kingdom’s efforts to diversify its economy and increase private sector participation, which are core goals of Vision 2030.

According to the Q1 2025 report by the General Authority for Small and Medium Enterprises (Monsha’at), commercial registrations surged 48% year-on-year, reaching 154,640 new registrations in the first quarter alone. Active registrations climbed to 1.68 million, reflecting a 6% annual increase.

As part of the Kingdom’s accelerating digital transformation, over 41,000 active businesses now operate in e-commerce. Notably, 45% of active commercial registrations are women-owned, highlighting growing female participation in the national economy.

Support from Monsha’at has been crucial to this expansion. Nearly 9,850 companies benefited from SME support centers, and over 1,400 received assistance from innovation hubs. The flagship Tomouh (Ambition) program, launched in 2017, has played a central role in financing high-growth companies, facilitating 34 listings on the parallel equity market (Nomu) with a combined market value of $450 million in 2025 alone, from a total supported portfolio of $6.6 billion.

To date, Tomouh has funneled more than $15.7 billion into startups and SMEs, cementing Saudi Arabia’s status as an entrepreneurial hub.

Flexible Financing and Government Support

In Q1 2025, the SME Bank expanded debt-based crowdfunding and launched a new “agency model” in partnership with fintech platforms. This initiative provided flexible financing between $13,300 and $266,000, disbursing $23.4 million in its initial phase, with a target of $64 million.

The Kafalah loan guarantee program also saw major expansion, issuing $3.7 billion in guarantees to 5,346 SMEs, facilitating total funding of $4.8 billion, a 17% rise from 2023.

Craft industries also surged in 2025, driven by global demand for cultural goods, e-commerce growth, and initiatives like “Made in Saudi” and “Year of Handicrafts,” which improved artisans’ access to finance, training, and global markets. The global handicraft market reached $1.22 trillion in 2025.

Sector Breakdown and Impact

Spokesperson Badr Al-Qadi told Asharq Al-Awsat that Riyadh accounted for 39% of commercial registrations, followed by Makkah (17%) and the Eastern Province (16%). Key growth sectors include manufacturing, fintech, tourism, entertainment, health, and e-commerce.

Initiatives like Tomouh, the Nawafeth app for easy access to support services, the Jadeer procurement tool, and Monsha’at Academy for skills development have further empowered entrepreneurs.

By end-2024, SMEs employed 7.86 million people, surpassing employment targets. Their contribution to GDP hit 21.9% in 2023, exceeding the 20.2% target - even amid oil production cuts - and attracting 30% of regional venture capital investment.

With robust funding channels, digital integration, and inclusive policies, Saudi Arabia is advancing steadily toward making SMEs a cornerstone of its national economy and Vision 2030 strategy.