Ramadan in Middle East is for Fasting and Facebook, Data Shows

In this May 8, 2019 file photo, a Palestinian reads verses of the Quran during the month of Ramadan at Al Emari Mosque in Gaza City. (AP)
In this May 8, 2019 file photo, a Palestinian reads verses of the Quran during the month of Ramadan at Al Emari Mosque in Gaza City. (AP)
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Ramadan in Middle East is for Fasting and Facebook, Data Shows

In this May 8, 2019 file photo, a Palestinian reads verses of the Quran during the month of Ramadan at Al Emari Mosque in Gaza City. (AP)
In this May 8, 2019 file photo, a Palestinian reads verses of the Quran during the month of Ramadan at Al Emari Mosque in Gaza City. (AP)

The Muslim holy month of Ramadan, with its long days of fasting and prayer meant to draw worshipers closer to God and away from worldly distractions, is being reshaped by technology, reported The Associated Press.

People in the Middle East spend close to 58 million more hours on Facebook during Ramadan and watch more YouTube videos — everything from beauty tips and recipes to sports and TV dramas — than any other time of the year, making the holy month not only the most important one for Muslims, but also the prime time of the year for advertisers.

For Facebook, which also owns Instagram, and Google, which owns YouTube, Ramadan brings a welcome boost of business in the region.

"Consumption and time spent on our platforms does indeed increase," said Ramez Shehadi, Facebook's managing director for Mideast and North Africa.

People stay up a lot more at night during Ramadan and have more downtime — especially before iftar, the evening meal that breaks the daylong fast, and the "suhoor," when people gather to eat before another day of fasting. Many also work shorter hours during the day.

All that translates to 5% more time spent on Facebook's platforms, or what is nearly 58 million more hours, Shehadi said. Put another way, there are almost 2 million hours of additional time spent daily on Facebook in the Middle East during Ramadan.

Ramadan is also the peak season for advertising in the region, as TV dramas and soap operas get a 151% increase in viewership on YouTube during the holy month, according to Google.

"Our revenue is a function of people's engagement," Shehadi said. "The more that they engage on our platforms, the more that advertisers want to be able to reach those that are engaging. That's what drives our revenue."

So much ad revenue is spent during Ramadan that Google launched "The Lantern Award" to celebrate the most creative and engaging ads of the month.

Yet Ramadan is not just about abstaining from food and drink, including water, during the day. It's also about disconnecting from vacuous distractions and focusing on contemplation, introspection, acts of good, charity and connecting with God. It can appear then as a contradiction that this is also when companies ramp up their efforts to get people to buy more, view more and engage in excess consumerism.

Google does not disclose total watch time for YouTube during Ramadan, but says that in Egypt, Saudi Arabia and the United Arab Emirates, for example, viewing of sports videos jumps by 22%, travel videos by 30%, and action games, simulation and video games by 10-20% during the holy month, said the AP.

People also spend 27% more time watching religious content on YouTube in Ramadan.

"To us, YouTube brings people together. We see a lot of people wanting to watch things together," said Joyce Baz, Google's head of communications in Mideast and North Africa.

She added that Google products, like its search engine, are there "to simplify people's lives so that they can focus on things that matter like being with their loved ones and family." Google's "Qibla Finder," for example, helps Muslims find the direction of Makkah to pray toward, wherever they happen to be.

Google says this year's top trending search queries during the first week of Ramadan in Egypt, Iraq and Saudi Arabia included a surprising mix of Game of Thrones, prayer times, Ramadan TV shows, movie timings and English Premier League results.

Meanwhile, some of the most popular downloaded apps in the Mideast on the Google Play store during Ramadan include games like Stack Ball, streaming apps like Vu and Shahid and online retailers Noon and Jolly Chic.

Iftar evening meals are a major social affair during Ramadan, ranging from lavish spreads at home to decadent five-star hotel buffets. This translates into a 16% spike in beauty product searches and an 18% spike in searches for beauty tips on YouTube, compared to the rest of the year. Also, according to Google maps, trips to the malls increase by more than 20% in the last weeks of Ramadan in preparation for the Eid al-Fitr holiday, which ends the holy month.

Fatima el-Barbar, an Egyptian mother living in Dubai, said she searches more for recipes and watches her favorite TV dramas online during Ramadan. But she said that between her job, taking care of the children, preparing iftar each night, her daily prayers and reading the Quran, the Muslim holy book, there's little time for the internet.

"I actually have less time for the internet in Ramadan than in other days of the year," she said, according to the AP.

To help companies better understand consumer habits in Ramadan, Google identified six categories of audiences: dedicated watchers, devoted fasters, foodies, groomers, travelers and shoppers.

"YouTube is a companion during Ramadan, a platform where viewers can watch what they want, whenever they want throughout the day," Google says in its own pitch to advertisers.

To more authentically connect with roughly 180 million users in the Middle East, Facebook and Instagram launch special Ramadan icons to give people more customized ways of expressing themselves online. Instagram also has a campaign to promote acts of kindness during the month.

"We're trying to be magnifiers and propagators of goodness as opposed to what might seem on the surface like an extension of consumerism," Shehadi said. "It resonates with the ethos of Ramadan and certainly the ethos of Facebook, which is around bringing people together around things that matter to them."

Haitham el-Ghoneim, a Jordanian resident in Dubai, the United Arab Emirates, said he uses Facebook to connect with friends during Ramadan, sharing traditional greetings for the holy month and checking on his family in Jordan.

Still, he doesn't think the rest of it — all that time spent online, on games, scrolling and ads — is a good thing. "It's not being spent in a useful way. It's mostly fake news, or jokes and things that have no benefit," he said.



What to Expect, and What Not to, at the UN Meeting on an Israel-Palestinian Two-state Solution

27 July 2025, Palestinian Territories, Gaza City: Palestinians carry sacks of flour from a humanitarian aid convoy, as they make their way along al-Rashid street. Photo: Omar Ashtawy/APA Images via ZUMA Press Wire/dpa
27 July 2025, Palestinian Territories, Gaza City: Palestinians carry sacks of flour from a humanitarian aid convoy, as they make their way along al-Rashid street. Photo: Omar Ashtawy/APA Images via ZUMA Press Wire/dpa
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What to Expect, and What Not to, at the UN Meeting on an Israel-Palestinian Two-state Solution

27 July 2025, Palestinian Territories, Gaza City: Palestinians carry sacks of flour from a humanitarian aid convoy, as they make their way along al-Rashid street. Photo: Omar Ashtawy/APA Images via ZUMA Press Wire/dpa
27 July 2025, Palestinian Territories, Gaza City: Palestinians carry sacks of flour from a humanitarian aid convoy, as they make their way along al-Rashid street. Photo: Omar Ashtawy/APA Images via ZUMA Press Wire/dpa

The UN General Assembly is bringing high-level officials together this week to promote a two-state solution to the decades-old Israel-Palestinian conflict that would place their peoples side by side, living in peace in independent nations.

Israel and its close ally the United States are boycotting the two-day meeting, which starts Monday and will be co-chaired by the foreign ministers of France and Saudi Arabia. Israel’s right-wing government opposes a two-state solution, and the United States has called the meeting “counterproductive” to its efforts to end the war in Gaza. France and Saudi Arabia want the meeting to put a spotlight on the two-state solution, which they view as the only viable road map to peace, and to start addressing the steps to get there.

The meeting was postponed from late June and downgraded from a four-day meeting of world leaders amid surging tensions in the Middle East, including Israel's 12-day war against Iran and the war in Gaza.

“It was absolutely necessary to restart a political process, the two-state solution process, that is today threatened, more threatened than it has ever been," French Foreign Minister Jean-Noël Barrot said Sunday on CBS News' “Face the Nation."

Here's what's useful to know about the upcoming gathering.

Why a two-state solution? The idea of dividing the Holy Land goes back decades.

When the British mandate over Palestine ended, the UN partition plan in 1947 envisioned dividing the territory into Jewish and Arab states. Israel accepted the plan, but upon Israel's declaration of independence the following year, its Arab neighbors declared war and the plan was never implemented. Under a 1949 armistice, Jordan held control over the West Bank and east Jerusalem and Egypt over Gaza.

Israel captured the West Bank, east Jerusalem and Gaza in the 1967 Mideast war. The Palestinians seek those lands for a future independent state alongside Israel, and this idea of a two-state solution based on Israel’s pre-1967 boundaries has been the basis of peace talks dating back to the 1990s.

The two-state solution has wide international support. The logic behind it is that the population of Israel — along with east Jerusalem, the West Bank and Gaza — is divided equally between Jews and Palestinians.

The establishment of an independent Palestine would leave Israel as a democratic country with a solid Jewish majority and grant the Palestinians their dream of self-determination.

Why hold a conference now? France and Saudi Arabia have said they want to put a spotlight on the two-state solution as the only viable path to peace in the Middle East — and they want to see a road map with specific steps, first ending the war in Gaza.

The co-chairs said in a document sent to UN members in May that the primary goal of the meeting is to identify actions by “all relevant actors” to implement the two-state solution — and “to urgently mobilize the necessary efforts and resources to achieve this aim, through concrete and time-bound commitments.”

Saudi diplomat Manal Radwan, who led the country’s delegation to the preparatory conference, said the meeting must “chart a course for action, not reflection.” It must be “anchored in a credible and irreversible political plan that addresses the root cause of the conflict and offers a real path to peace, dignity and mutual security,” she said.

French President Emmanuel Macron has pushed for a broader movement toward a two-state solution in parallel with a recognition of Israel’s right to defend itself. He announced late Thursday that France will recognize the state of Palestine officially at the annual gathering of world leaders at the UN General Assembly in late September.

About 145 countries have recognized the state of Palestine. But Macron’s announcement, ahead of Monday’s meeting and amid increasing global anger over desperately hungry people in Gaza starting to die from starvation, makes France the most important Western power to do so.

What is Israel’s view? Prime Minister Benjamin Netanyahu rejects the two-state solution on both nationalistic and security grounds.

Netanyahu’s religious and nationalist base views the West Bank as the biblical and historical homeland of the Jewish people, while Israeli Jews overwhelmingly consider Jerusalem their eternal capital. The city’s eastern side is home to Judaism’s holiest site, along with major Christian and Muslim holy places.

Hard-line Israelis like Netanyahu believe the Palestinians don’t want peace, citing the second Palestinian uprising of the early 2000s, and more recently the Hamas takeover of Gaza two years after Israel withdrew from the territory in 2005. The Hamas takeover led to five wars, including the current and ongoing 21-month conflict.

At the same time, Israel also opposes a one-state solution in which Jews could lose their majority. Netanyahu's preference seems to be the status quo, where Israel maintains overall control and Israelis have fuller rights than Palestinians, Israel deepens its control by expanding settlements, and the Palestinian Authority has limited autonomy in pockets of the West Bank.

Netanyahu condemned Macron’s announcement of Palestinian recognition, saying it “rewards terror and risks creating another Iranian proxy, just as Gaza became."

What is the Palestinian view? The Palestinians, who label the current arrangement “apartheid,” accuse Israel of undermining repeated peace initiatives by deepening settlement construction in the West Bank and threatening annexation. That would harm the prospect of a contiguous Palestinian state and their prospects for independence.

Ahmed Majdalani, a member of the PLO Executive Committee and close associate of Palestinian President Mahmoud Abbas, said the meeting will serve as preparation for a presidential summit expected in September. It will take place either in France or at the UN on the sidelines of the high-level meeting, UN diplomats said.

Majdalani said the Palestinians have several goals, first a “serious international political process leading to the establishment of a Palestinian state.”

The Palestinians also want additional international recognition of their state by major countries including Britain. But expect that to happen in September, not at Monday’s meeting, Majdalani said. And he said they want economic and financial support for the Palestinian Authority and international support for the reconstruction and recovery of the Gaza Strip.

What will happen — and won't happen — at the meeting? All 193 UN member nations have been invited to attend the meeting and a French diplomat said about 40 ministers are expected. The United States and Israel are the only countries who are boycotting.

The co-chairs have circulated an outcome document which could be adopted, and there could be some announcements of intentions to recognize a Palestinian state. But with Israel and the United States boycotting, there is no prospect of a breakthrough and the resumption of long-stalled negotiations between Israel and the Palestinians on an end to their conflict.

Secretary-General António Guterres urged participants after the meeting was announced “to keep the two-state solution alive.” And he said the international community must not only support a solution where independent states of Palestine and Israel live side-by-side in peace but “materialize the conditions to make it happen.”