Qiddiya Reveals First Look at Saudi ‘Capital of Entertainment, Sports and Arts’

The Qiddiya Investment Company has unveiled the much-anticipated Master Plan for Qiddiya, the “Giga-Project” being constructed on the doorstep of Riyadh that will deliver on many of the goals of the Vision 2030. Qiddiya is set to become the Kingdom’s “Capital of Entertainment, Sports and the Arts”, with facilities and experiences that will bring together new opportunities and exposure at a scale and format never before seen.

By bringing together the elements for an active, healthy and ambitious lifestyle, Qiddiya will generate enormous economic opportunities, and thousands of new jobs that will prompt the development of new sectors, contributing to a diversified and prosperous economy.

“The people of Saudi Arabia share the universal desire for enriching experiences, and our plan allows Qiddiya to unlock access to these experiences in a new and culturally relevant way, encouraging personal and professional pursuits that foster enrichment,” said Michael Reininger, Chief Executive Officer of Qiddiya Investment Company.

The Master Plan, created in conjunction with Bjarke Ingles Group, a Denmark-based company, was constructed with careful consideration to the natural patterns that have been etched on the site throughout history, giving rise to a green-belt network carrying visitors throughout the property on roads, bike paths and walkways built within an enhanced landscape environment.

Located just 45 km from Riyadh, the 334 square kilometer site envisions development covering only 30 percent of the land leaving the majority of the majestic site dedicated for natural conservation.

“This project sets a new global standard for the seamless integration of visitor-focused experiences and an innovative mix of program pieces, delivering an unparalleled entertainment destination,” said Bob Ward, Chairman of the Qiddiya Advisory Board.

The site is organized around five primary attractions.

The Resort Core represents the heart of Qiddiya, where four gated-attractions surround a central specialty retail, dining, resort hotel and entertainment district. Adjacent to this 15-hectare lies is a major outdoor entertainment venue that can host events of a capacity of 5,000 to 40,000 visitors.

The 2022 opening phase features Six Flags Qiddiya, a family-oriented park filled with rides and attractions distributed throughout six themed lands. A second feature park is a water-oriented sports and entertainment attraction, which includes an integrated resort hotel.

The third feature is the “Speed Park” which brings together events and experiences from the world of motor sports in a venue that places equal emphasis on spectator and driver. The Speed Park includes tracks, showrooms, retail, a driver’s club and a luxury hotel within its gates.

Overlooking the Resort Core from its perch 200m above on the edge of the Tuwaiq escarpment, the City Center is a mixed-use village dedicated to sports and the arts. Coupled to the entertainment core below by a funicular transportation system, residential, retail and workplace environments are organized around two intersecting pedestrian circulation spines linking a portfolio of feature facilities.

The City Center is home to a collection of sports venues including a 20,000 seat cliff-top stadium, an 18,000 seat multi-purpose indoor arena, an aquatic center and a sports hub capable of hosting a cross-section of individual sports activities and events.

Arts and entertainment create a buzz throughout the city as they emerge from an innovative arts center, a signature 2,000 seat performing arts theater and a premier multiplex cinema that dot the central walkways as primary destinations.

A creative campus offers workspace, media production and education facilities. A grand mosque anchors one end of the city with a place for worship and community gathering. A private school, a sports medicine hospital, and beautiful private villas along a biking/walking path on the Cliff’s Edge complete the composition.

To the northwest of the Resort Core sits the Eco Core designed around a series of nature and wildlife encounters, an ecologically-sensitive golf course, outdoor sporting adventures and several unique hospitality offerings that take advantage of the picturesque desert environment.

The Motion Core, to the southeast of the Resort Core, will be home to events, experiences, residential and hospitality offerings that are driven by the science and technology of people in motion.

Along with a Race Resort, where homes and club facilities provide access to a beautiful and challenging 15 km performance driving course, facilities for both on-road and off-road driving experiences, driver education and destination motor sports events will be constructed within a landscape surrounded by a mountain side backdrop.

A Golf and Residential Neighborhood sits near the center of the property where panoramic vistas of the project are available from an array of residential and resort offerings that include a championship 18-hole golf course and club house facilities, a luxurious resort hotel and spa and equestrian facilities—all accessed from villas, townhomes and private retreats.

A range of additional retail, residential, community services and commercial support facilities are distributed throughout the property for ease of access and utility that support the modern lifestyle Qiddiya is designed to deliver.

Qiddiya brings together an expansive range of attractions and opportunities in a singular and easily accessible destination, delivered to “best-in-class” standards and allows Saudis to enjoy the entertainment and professional experiences that inspire them without having to leave the Kingdom to fulfill their ambitions.

Maryna Skromnaya was ready to face shelling and explosions to get her hair done at a salon in Pokrovsk, the eastern Ukrainian city under intense Russian attack.

"I need to stay beautiful rather than run around looking like Baba Yaga!" she said, referring to the mythical forest witch who feasts on children.

Her blue eyes now framed by a fresh bob cut, the frail 57-year-old stood up from the hairdresser's chair and flashed a peace sign in a brightly lit mirror.

The salon's roaring trade exemplifies how thousands of Ukrainians living in partially deserted and shelled-out frontline towns are trying to cling to a sense of how things used to be, AFP reported.

Its pristine white-walled salon is a rare pocket of normal daily life in Pokrovsk, even as Moscow's forces less than 10 kilometers (six miles) away, are closing in.

The mining city was home to 60,000 people before Russia invaded.

Its population has plunged from around 48,000 to 16,000 over the last month, according to the authorities, who are urging all residents to leave.

Skromnaya was preparing to heed that advice, but wanted to savor a few final moments at home.

That included a haircut at her favorite spot, even if it meant a 40-minute walk to get there.

"Public transport? You may as well lie down on the floor waiting for it. It's gone," said Skromnaya.

'Always something exploding'

"You can always start walking, turn your music on, go feel beautiful," she said.

But venturing outside in Pokrovsk these days is perilous.

"There were bangs here, bangs there, there's always something exploding," Skromnaya said, waving her arms left and right.

Inside the salon, the buzz of hair clippers and blow dryers barely covered the thuds from the front line, some seven kilometers away.

Facing increased Russian bombardments, the authorities have ordered residents to stay inside their homes for 20 hours a day.

So would-be customers were constantly rushing in, pleading for a slot in the narrow window between 11:00 am and 3:00 pm -- outside the strict curfew.

"Look at me, I look like a bum!" one man joked, lifting his cap to reveal a slightly uneven cut.

Salon worker Natalya Gaydash shook her head apologetically. He didn't have an appointment.

The team was doing its best to squeeze in as many clients as possible.

"The war is not a reason to just lay down and die with your hair undone, your nails unclipped and dirty," said 32-year-old Gaydash.

The salon will stay open as long as the Russians are far enough away, said owner Ludmila Kovaleva, who opened the place five years ago.

"How can you stop going to work if people are waiting for you?"

'Empty soul'

"People come for a slice of positivity," Gaydash said.

"Some come to share their problems ... others share a bit of joy with us."

Feeling fresh and handsome after his trim, 54-year-old Yury Chaplygin beamed, revealing a few golden teeth.

"There's a good atmosphere, you can drink coffee as you wait for your turn," the locomotive driver said in a deep voice.

The few remaining workers from a nearby market, now mostly closed, hustled round the salon's coffee machine, sharing gossip for a few minutes.

Another beauty salon just round the corner, owned by Kovaleva's sister Iryna Martynova, recently shut its doors.

"Clients used to get served by my sister, then go see me, then go back to my sister just like on a merry-go-round," Martynova said wistfully.

But people stopped trickling in after the evacuations stepped up in August.

Martynova's salon is now empty, save for a few shelves covered in blue plastic wrap.

The door was cracked in a recent shelling attack.

"This is not normal, and with every day that passes it's getting even more abnormal. I've already made up my mind, I'm leaving," Martynova said, tearing up at the thought of having to start all over again.

She was taking some comfort that her former clients, now spread all across Ukraine, have already started calling her to see where she'll go and if they can make a booking.

"This is my life's work, my favorite job. I'm left without it. My favorite clients, I've known them all for years. Now my soul is empty."

Qiddiya Reveals First Look at Saudi ‘Capital of Entertainment, Sports and Arts’