Hi, Alexa. How Do I Stop You From Listening In On Me?

Photo: Glenn Harvey
Photo: Glenn Harvey
TT

Hi, Alexa. How Do I Stop You From Listening In On Me?

Photo: Glenn Harvey
Photo: Glenn Harvey

Many of us ask the digital companions in our homes, whether it’s Amazon’s Alexa, Apple’s Siri or Google Assistant, to handle innocuous tasks like setting a timer and playing music.

What most of us may not realize is that in some instances, there might be a person listening in, too.

In two separate reports in The Guardian and Bloomberg News, whistle-blowers recently said they had listened in on Siri recordings and Alexa activations that inadvertently recorded couples having sex and criminals making drug deals. Another publication, VRT, chronicled how a Google subcontractor shared more than 1,000 excerpts from Google recordings, which journalists then used to identify some individuals.

In the tech industry, it’s an open secret that artificial intelligence isn’t all that smart yet. It takes lots of people manually sifting through data to train the computing systems. That means humans occasionally cull through voice recordings to train Alexa, Siri and Google to understand the nuances of speech, such as distinguishing spoken words like “Austin” from “Boston,” or “U2” from “YouTube.”

But tech companies have been opaque in disclosing these practices to us. And they may also have overreached in the types of recordings that they gather.

Google, Apple and Amazon have since publicly said that less than 1 percent of recordings were subject to human review. Apple and Google also said that they suspended their human review programs, while Amazon expanded its Alexa assistant to include a suite of privacy controls.

That got me wondering: What can we do to protect our privacy with these smart assistants, short of chucking them into the recycling bin?

The good news is that there are steps we can take. Amazon and Google offer the ability to disable human vetting for their virtual assistants. Apple has said it plans to release a software update that will let people opt in to its program, which involves humans grading Siri samples for quality control, rather than being part of the program by default.

And there are other things we can do, such as deleting recordings and turning off sensors, to minimize the information shared with the companies.

Here’s a comprehensive guide on what to do to protect your privacy with each of the virtual assistants.

How to curtail Alexa data shared with Amazon
Among smart assistants, Alexa has the most comprehensive and straightforward set of privacy controls. Amazon recently released the Alexa privacy hub, which has a thorough explanation of the types of data collected by the virtual assistant and how to change its privacy settings.

Here’s how to opt out of human vetting:
Open the Alexa app on your smartphone and tap Settings and then select Alexa Privacy.

Tap Manage How Your Data Improves Alexa.

For the control that says Help Improve Amazon Services and Develop New Features, toggle the switch to the off position.

Here’s how to delete your voice recordings:
In the same Alexa Privacy menu, select Review Voice History.

In date range, select the time frame of recordings you want to delete, such as All History.

Tap Delete All Recordings for All History.

Here are other precautions to take with microphones and cameras:
Alexa devices include a physical button to disable their microphones. Hit the kill switch whenever you are having sensitive conversations. The device will illuminate with a red light to indicate that the microphone is off.

Some Alexa devices, like the Echo Spot alarm clock, have a built-in camera. The easiest way to disable it is to say, “Alexa, turn the camera off.” If you still feel uncomfortable with the camera, consider buying a cheap webcam cover that can slide over the lens.

Amazon said in a statement that it takes customer privacy seriously. “We continuously review our practices and procedures to ensure we’re providing customers with the best experiences and privacy choices,” the company said.

How to delete your Apple Siri recordings
Siri is the most lacking in privacy controls among the virtual assistants, and the process to manage user data is the least straightforward.

For example, Apple does not offer an option to let people opt in to its so-called grading program, though it has said it plans to do so in a future software update. In addition, there is no ability to review Siri recordings associated with your account, and deleting recordings is cumbersome.

Siri does take some steps to mask your identity. When you make requests with an iPhone, for example, the device associates those with a random identifier instead of your Apple account ID, according to the company. To reset that random identifier, you can turn off Siri and then turn it back on.

Disabling Siri will also delete your data associated with it, including recordings.

Here’s how to disable Siri on an iPhone to erase your data and reset your identifier:
Open the Settings app, then tap General, then Keyboards. In the Enable Dictation control, switch it to the off position.

Return to the Settings app. Select Siri & Search. Then disable the switches for Listen for “Hey Siri” and Press Side Button for Siri. You will then see a message asking if you want to disable Siri, which will remove your data from Apple’s servers. Tap Turn Off Siri and your Siri history will be deleted.

To re-enable Siri, go back to each of those settings and turn them back on.

Some of the sensitive recordings uploaded to Siri appeared to have come from unintentional activations, like when the crown of the Apple Watch was pressed down by accident, which summoned the assistant. (In my experience, this can happen when leaning a hand against a couch cushion.)

So here is a precaution to take with an Apple Watch:
To prevent the watch crown from triggering Siri, disable the Siri side button on the iPhone. In the Settings app, tap on Siri & Search, then toggle off Press Side Button for Siri. This will simultaneously disable the shortcut on the watch.

Apple declined to comment beyond an earlier statement announcing the suspension of its Siri-grading program.

How to protect your privacy on Google Home
Google offers some controls for tweaking privacy settings for Google Assistant on Android phones and Google Home smart speakers, among other products.

While Google’s human review program is suspended, you can still make sure you’re not a part of it by opting out. The search company also lets you automatically delete Google Assistant requests made after a period of time.

Here’s how to disable human reviews:
Visit Google’s web tool called Activity controls.

Scroll down to Voice & Audio Activity. Toggle this switch off.

Here’s how to set your recordings to automatically delete:
Again, visit Google’s Activity controls web tool.

Under Web & App Activity, click Manage Activity.

Click Choose to Delete Automatically. Then click Keep for 3 months then delete automatically.

A Google spokesman declined to comment and referred to a blog post, in which the company described its process of working with human language reviewers to improve speech recognition.

(The New York Times)



Pinterest Deepens Amazon Partnership with $4 billion Cloud Deal

FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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Pinterest Deepens Amazon Partnership with $4 billion Cloud Deal

FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Figurines with computers and smartphones are seen in front of Amazon logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Pinterest said on Thursday it would pay Amazon Web Services $4 billion for cloud services through 2031, as the social media company strengthens a long-term partnership with its largest-ever deal.

Shares of Pinterest rose nearly 6%, while those of Amazon were up 1.5%.

Amazon.com's cloud computing unit will provide Pinterest its custom chip processors, including Graviton and Trainium, to help scale its AI initiatives.

"This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision," Pinterest's Chief Technology Officer Matt Madrigal said in a statement.

Pinterest has been investing in AI tools by rolling out upgrades to its Performance+ ad suite, to boost growth amid intensifying competition from major players such as TikTok and Meta's Instagram and Facebook.

Pinterest said it had worked with AWS since 2010 to improve the reliability and performance of the company's core services.

The company, which last month forecast second-quarter revenue above Wall Street estimates, said it plans to diversify its accelerated compute usage with Amazon's custom silicon to improve price performance for its AI needs.

This includes leveraging AWS Trainium for large language models and vision-language models that power features like personalized visual search and AI-assisted discovery on its platform.


Meta Enters Enterprise AI Race with New Business Agent

The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
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Meta Enters Enterprise AI Race with New Business Agent

The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)
The logo of Meta at the Meta Lab in Los Angeles, California, US, May 20, 2026. (Reuters)

Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.

Announced at the company's WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling "agentic" capabilities in which the assistant can take actions like booking calendar appointments and closing sales on behalf of businesses.

The company said more than 1 million businesses were already using earlier chatbot versions of such agents on WhatsApp and Messenger. The new version will be added to Instagram as well and rolled out globally to businesses of all sizes.

The move hints at Meta's ambitions to compete with rivals like OpenAI, Anthropic and Alphabet's Google in the market ‌for enterprise applications ‌of its AI tools, leveraging the reach of its WhatsApp, ‌Instagram ⁠and Facebook apps.

"This ⁠is definitely an enterprise play," Naomi Gleit, Meta's head of product, told Reuters in an interview on the sidelines of the conference.

The Business Agent can be customized to respond to queries on those apps, channeling a company's tone and handling tasks such as answering frequently asked questions, qualifying leads and escalating complex queries to human staff when needed.

Businesses will initially be able to access the tool for free, with paid subscription options planned in the coming months.

"We actually want to ⁠take actions now. We actually want it to be able to ‌complete the payment, to process the booking, to place ‌the order," going beyond "rule-based automations" for legacy bots, she said.

Alongside the new Business Agent offerings inside ‌Meta's apps, the company is also launching a broader "Business Agent Platform" aimed at giving businesses ‌the infrastructure to build custom AI agents to help them manage their operations elsewhere.

The platform is connected to hundreds of non-Meta systems like Shopify, Zendesk and Shopee, where those agents can be deployed, and provides larger businesses with enterprise-grade controls, guardrails and measurement, the company said.

Gleit is spearheading the company's efforts ‌to expand into new lines of business around AI agents, including with a new team, Enterprise Solutions, announced as part of a ⁠recent companywide restructuring around ⁠AI.

The team will send squads of forward-deployed engineers to embed with enterprise customers, a model used by AI companies such as Anthropic that is aimed at navigating internal politics around AI adoption and writing custom code to help models deliver results.

Its scope is currently focused on new business agents, but it is also working to build and sell agentic AI products that businesses can use for additional internal functions.

Gleit is also working to consolidate the different AI agents Meta has built, including internal workflow-oriented tooling, a user-facing Meta AI support bot and a separate ads-focused "business assistant" launched globally last month, she said.

"The number one thing I hear, especially from small businesses, is 'I just want to go to one place that can do all the things,'" she said.

"You want to make things modular, and you also need to be willing to evolve, because the technology is moving so quickly."


UK Allows Websites to Opt Out of Google AI Search

FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
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UK Allows Websites to Opt Out of Google AI Search

FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo
FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay/File Photo

Britain's competition watchdog said Wednesday that it had ordered Google to allow UK website owners to opt out of having their content used by the US technology giant's AI search.

According to AFP, the Competition and Markets Authority (CMA) called the change a "world first" after it had proposed the measure in January.

Website publishers, particularly media outlets, claim that artificial intelligence models take their content without compensation.

They also argue that the AI-generated summaries discourage clicks to publishers' original pages, reducing traffic to their sites and in turn cutting their advertising revenue.

Google said Wednesday that sites opting out would not receive traffic or impressions from its generative AI features.

In response to the opt-out ruling, Google said that "Today, we're beginning to test a new control that lets website owners manage how their links and content appear in generative AI search features," its Search Ecosystem general manager, Mrinalini Loew, said in a statement.

The CMA said the ruling "will secure a fairer deal for publishers and consumers.”

It added that Google is "required to make sure that publisher content is properly attributed, using clear links, in AI-generated search results.”

The CMA last year designated Google with "strategic market status,” subjecting it to tougher regulation alongside other technology giants.

"With features like (Google's) AI Overviews rapidly reshaping online search, it is crucial that content publishers, including news organizations, have appropriate bargaining power over how their content is used," CMA chief executive Sarah Cardell said in a statement.

AI Overviews currently have more than 2.5 billion monthly users, according to Google, which last month showed off plans to turn its traditional search bar into an AI assistant.