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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry.

Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020.

Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends.

The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism.

The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector.

The program was developed in November 2018.

Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism.

Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019.

For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications.

He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.

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Report: Syrian Officials Plan to Attend IMF, World Bank Meetings in Washington

A view of the International Monetary Fund (IMF) logo at its headquarters in Washington, DC, US, November 24, 2024. (Reuters)
A view of the International Monetary Fund (IMF) logo at its headquarters in Washington, DC, US, November 24, 2024. (Reuters)
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Report: Syrian Officials Plan to Attend IMF, World Bank Meetings in Washington

A view of the International Monetary Fund (IMF) logo at its headquarters in Washington, DC, US, November 24, 2024. (Reuters)
A view of the International Monetary Fund (IMF) logo at its headquarters in Washington, DC, US, November 24, 2024. (Reuters)

Syria's finance minister, foreign minister and central bank chief are planning to attend the annual spring meetings held by the International Monetary Fund and World Bank in Washington, DC this month, four sources familiar with the plans said.

It would be the first visit to the meetings by a high-level Syrian government delegation in at least two decades, and the first high-level visit by Syria's new authorities to the US since former President Bashar al-Assad was toppled in December.

Two of the sources told Reuters it was unclear whether Foreign Minister Asaad al-Shaibani, Finance Minister Mohammed Yosr Bernieh and Central Bank Governor Abdelkader Husrieh had yet received visas to the United States.

Spokespeople for the IMF, World Bank, Syrian foreign ministry and Syrian presidency did not immediately respond to requests for comment.

The other two sources said a high-level meeting focused on reconstruction efforts for Syria could be held on the sidelines of the IMF-World Bank meetings.

Syria has been ravaged by nearly 14 years of a war that was sparked by a deadly crackdown on protests against Assad, with much of the country's infrastructure left in ruins.

The government that took over after Assad was ousted has sought to rebuild Syria's ties in the region and further afield, and to win support for reconstruction efforts.

But tough US sanctions imposed during Assad's rule remain in place. In January, the US issued a six-month exemption for some sanctions to encourage humanitarian aid, but this has had limited effect. Reuters reported in February that efforts to bring in foreign financing to pay public sector salaries had been hampered by uncertainty over whether this could breach US sanctions.

Last month the US gave Syria a list of conditions to fulfill in exchange for partial sanctions relief but the administration of US President Donald Trump has otherwise engaged little with the country's new rulers.

That is in part due to differing views in Washington on how to approach Syria. Some White House officials have been keen to take a more hardline stance, pointing to the new Syrian leadership's former ties to Al-Qaeda as reason to keep engagement to a minimum, according to diplomats and US sources.