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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry.

Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020.

Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends.

The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism.

The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector.

The program was developed in November 2018.

Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism.

Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019.

For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications.

He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.

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Saudi Market Closes at Highest Level in a Month at 11,068 Points

An investor walks past a screen displaying information on the Saudi stock market in Riyadh (Reuters)
An investor walks past a screen displaying information on the Saudi stock market in Riyadh (Reuters)
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Saudi Market Closes at Highest Level in a Month at 11,068 Points

An investor walks past a screen displaying information on the Saudi stock market in Riyadh (Reuters)
An investor walks past a screen displaying information on the Saudi stock market in Riyadh (Reuters)

Saudi Arabia’s main stock index (TASI) rose on Thursday by about 94.29 points, or 0.86%, closing at 11,068.27 points, its highest level in over a month. Trading liquidity reached SAR5.7 billion (approximately $1.5 billion), marking the biggest weekly gains in two years.

Shares of Saudi Aramco, the heaviest-weighted stock in the index, advanced 0.66% to 24.30 riyals.

In the banking sector, Al Rajhi Bank and Saudi National Bank shares climbed 0.85% and 0.98% respectively, closing at 94.7 riyals and 36 riyals.

Mining giant Ma’aden and petrochemical company SABIC saw their shares rise by 0.39% and 0.73%, ending the session at 50.9 riyals and 54.9 riyals respectively.

ADES Holding led the gainers, jumping 7% to 13.82 riyals, followed by Gypsum Co. (Jebsco), which rose 5.6% to 22.4 riyals.

On the other hand, newly listed SMC Health Care recorded the steepest decline, falling 3.3% to 23.36 riyals, while shares of Mutawareh dropped 2.5% to 26.75 riyals.

Meanwhile, the Saudi Parallel Market Index (Nomu) rose 0.8%, closing at 27,053.1 points. Trading value on Nomu reached 23.5 million riyals, with 3.2 million shares changing hands.