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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry.

Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020.

Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends.

The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism.

The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector.

The program was developed in November 2018.

Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism.

Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019.

For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications.

He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.

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Saudi Arabia Launches Operations Room to Tackle Financial Fraud

An aerial view of Riyadh, Saudi Arabia (SPA)
An aerial view of Riyadh, Saudi Arabia (SPA)
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Saudi Arabia Launches Operations Room to Tackle Financial Fraud

An aerial view of Riyadh, Saudi Arabia (SPA)
An aerial view of Riyadh, Saudi Arabia (SPA)

Saudi Arabia’s cabinet, chaired by Crown Prince Mohammed bin Salman, has approved the creation of a dedicated operations room to receive and process financial fraud reports, in a move seen as a significant step forward in the Kingdom's fight against financial crime.
The initiative aims to strengthen the national security framework, improve response efficiency to financial risks, and boost investor confidence—key factors in enhancing the appeal of the Saudi market to international and domestic stakeholders.
The decision is part of broader efforts by the Kingdom to tackle financial fraud at both national and international levels, aligning with global standards and best practices.
Saudi legal and financial experts say the Kingdom’s decision to establish the operations room marks a transformative shift in the institutional framework for combating financial crime, with a direct executive role expected to accelerate response times and enhance criminal investigation efforts.
Speaking to Asharq Al-Awsat, experts said the move will bolster transparency and trust in Saudi Arabia’s financial system, helping to attract both domestic and foreign investment and reinforcing the country’s position as a secure economic hub.
Abdullah Alsahli, a core member of the Saudi Bar Association, described the cabinet's decision as a “pivotal step” in developing the Kingdom’s financial protection system and a practical move toward strengthening financial security and shielding the national economy from cross-sector financial crimes.
“This operations room—expected to be launched soon—will not just serve as another reporting channel, but will function as a high-level executive arm working in coordination with oversight bodies, foremost among them the Saudi Central Bank,” Alsahli said.
He explained that the room’s most notable feature is its direct link to victims of fraud, allowing individuals to report cases without having to go through lengthy banking or institutional procedures. This, he added, will ensure faster response to incidents as they occur.
“The significance of this room lies in its integration with an executive body empowered to conduct investigations and criminal tracking. It allows financial crimes to be addressed not only from a regulatory or administrative standpoint, but also from a judicial and security perspective,” Alsahli noted.
From a legal standpoint, Alsahli said the creation of the operations room represents a qualitative leap in the institutional fight against financial fraud. It introduces a parallel mechanism to the oversight role of the central bank and financial institutions, but with a distinct focus on investigation and prosecution.
“This shift means that fraud reports will no longer be limited to internal financial settlement procedures. Instead, they will be handled directly by competent bodies specialized in investigation, monitoring, and forensic analysis—enhancing deterrence and reducing leniency in fraud case handling,” he said.