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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
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Egypt Promotes its Tourism through Digital Platforms

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)
Egypt is developing its advertising methods and will be promoting its tourism through digital platforms. (AFP)

Egypt is developing its advertising methods and will be promoting its tourism through digital platforms in order to keep up with the latest technological changes in the global tourism sector, announced the Tourism Ministry.

Minister of Tourism Rania al-Mashat highlighted the main elements for advertising the country’s tourism through “People2People”, promoting each tourist city individually and the opening of the Grand Egyptian Museum, GEM 2020.

Attending the Bloomberg New Economy Forum in Beijing, China, Mashat met the Vice Chairman and President for Strategic Growth for Mastercard Inc, Mike Froman, and stressed the importance of statistics and analysis in tourism and their role in understanding tourist trends.

The Egyptian cabinet said on its Facebook page that Mashat and Forman discussed various aspects of cooperation between the Tourism Ministry and the company in data analysis, digital transformation and promoting Egyptian tourism.

The minister had met with MasterCard officials in Cairo in August to tackle the structural reform program for the development of the Egyptian tourism sector.

The program was developed in November 2018.

Mashat stressed that information on tourists helps governments and decision-makers identify new trends, contributing positively and effectively in the development of appropriate strategies to attract more inbound tourism.

Moreover, the government said positive global reports are praising the boom achieved by the tourism sector, where Egypt was the fourth country with the highest growth in global performance in the travel and tourism competitiveness index, according to the report of the World Economic Forum for Travel and Tourism 2019.

For his part, Froman said his company is looking forward to cooperating with the Ministry of Tourism in data analysis, digital transformation and promotion of Egyptian tourism through electronic platforms and applications.

He added that the company will provide information about tourists and their expectations during their visit to Egypt, which will help the Ministry develop appropriate promotional plans to attract more people from all over the world.

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Chip Powerhouse Taiwan Calls for Economic Partnership Deal with EU

Taiwan President Lai Ching-te speaks at the annual Taiwan-EU investment forum in Taipei, Taiwan November 18, 2024. (Reuters)
Taiwan President Lai Ching-te speaks at the annual Taiwan-EU investment forum in Taipei, Taiwan November 18, 2024. (Reuters)
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Chip Powerhouse Taiwan Calls for Economic Partnership Deal with EU

Taiwan President Lai Ching-te speaks at the annual Taiwan-EU investment forum in Taipei, Taiwan November 18, 2024. (Reuters)
Taiwan President Lai Ching-te speaks at the annual Taiwan-EU investment forum in Taipei, Taiwan November 18, 2024. (Reuters)

Taiwan President Lai Ching-te called on Monday for the signing of an economic partnership agreement with the European Union, saying it would boost cooperation in semiconductors and that as democracies the two sides should be working together.

Taiwan has pushed for the signing of investment and trade deals with the EU, in what would be politically significant for Taiwan given its diplomatic isolation and general exclusion from most global bodies and agreements.

For its part, the EU has been courting Taiwan as a "like-minded" partner under the European Chips Act to encourage more semiconductor production in Europe and lessen dependence on Asia, despite the lack of formal ties with the Chinese-claimed island.

Speaking at a Taiwan-EU investment forum in Taipei, Lai said that facing the threat of expanding authoritarianism, Taiwan and the EU must form a "strong democratic umbrella" and build secure supply chains for global democracies.

"Looking to the future, Taiwan hopes to take an innovative approach towards the signing of an economic partnership agreement with the EU," he said.

Such an agreement would set a sound institutional basis for further cooperation in fields such as semiconductors and AI, Lai added.

"This would not only make both our economies more resilient and secure, but also ensure the stable operation of global supply chains."

Taiwanese investment in EU has been anchored by Taiwan Semiconductor Manufacturing Co (TSMC), which in August launched a major new chip plant in Dresden, Germany, expected to be a key supplier to European industry and automakers.

Maria Martin-Prat, deputy head of the European Commission's directorate general for trade, made no mention of signing such a deal with Taiwan in a video message to the investment event, though she did praise bilateral relations.

"Taiwan, a vibrant democracy with an open economy, is a trusted partner for us to promote our economic security," she said.

Taiwan has few free trade agreements, though last year it signed an Enhanced Trade Partnership with Britain and has applied to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, or CPTPP.