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Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority
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Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority

Local tourism in Saudi Arabia had undergone several stages of development until it turned into an organized sector supported by regulations, projects and programs.

Saudi Arabia had also further polished its image as a tourism destination by the launching of e-visas for tourists. It opened its gates to the world in a way that matches its rich heritage and tourism attractions it has to offer visitors.

Many Saudi towns, cities and historic sites are gaining a competitive edge on local and international levels thanks to the attention they have secured from Kingdom authorities that have made transforming the country into a tourism destination a prevalent trend.

The Saudi Cabinet had approved the establishment of the Saudi Tourism Authority (STA) based on the recommendation of Council of Economic and Development Affairs.

King Salman bin Abdulaziz issued in February 2020 a royal decree to set up a new ministry for tourism, after cancelling the Saudi Commission for Tourism and National Heritage (SCTH), and appointed Ahmed Al-Khateeb as head of the ministry.

The Saudi Tourism Authority is tasked with supervising, developing and marketing tourist packages and products both locally and internationally.

Over the last two decades, Saudi Arabia underwent a number of advanced stages in the file of organized tourism. The Asir region, nestled in southern Saudi Arabia, witnessed the formation of the first committee to stimulate tourism back in 1995.

In 2000, the Supreme Commission for Tourism was established. Over the years its name was changed, until a Ministry of Tourism was established in 2020.

The Ministry seeks to raise the contribution of the tourism sector to the Gross domestic product (GDP) from 3% to 10%.

It also focuses on creating an attractive investment environment, providing diverse packages of tourism services and offers, developing tourist destinations and sites, generating one million jobs in the tourism sector, and qualifying human labor working in the sector.

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Mexico Bans Junk Food Sales in Schools in Latest Salvo Against Child Obesity

A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
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Mexico Bans Junk Food Sales in Schools in Latest Salvo Against Child Obesity

A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)
A child snacks on cotton candy at Chapultepec park in Mexico City, Saturday, March 29, 2025. (AP Photo/Fernando Llano)

A government-sponsored junk food ban in schools across Mexico took effect on Saturday, officials said, as the country tries to tackle one of the world’s worst obesity and diabetes epidemics.
The health guidelines, first published last fall, take a direct shot at salty and sweet processed products that have become a staple for generations of Mexican schoolchildren, such as sugary fruit drinks, packaged chips, artificial pork rinds and soy-encased, chili-flavored peanuts, The Associated Press reported.
Announcing that the ban had become law, Mexico's Education Ministry posted on X: “Farewell, junk food!” It encouraged parents to support the government's crusade by cooking healthy meals for their kids.
“One of the core principles of the new Mexican school system is healthy living," said Mario Delgado, the public health secretary. “There's a high level of acceptance of this policy among parents.”
Mexico's ambitious attempt to remake its food culture and reprogram the next generation of consumers is being watched closely around the world as governments struggle to turn the tide on a global obesity epidemic.
In the United States, for instance, the Trump administration’s health secretary, Robert F. Kennedy Jr., has vowed to upend the nation's food system and “ Make America Healthy Again " by targeting ultra-processed foods to curb surging obesity and disease.
Under Mexico's new order, schools must phase out any food and beverage displaying even one black warning logo marking it as high in salt, sugar, calories and fat. Mexico implemented that compulsory front-of-package labeling system in 2020.
Enforced from Monday morning, the start of the school week, the junk food ban also requires schools to serve more nutritious alternatives to junk food, like bean tacos, and offer plain drinking water.
“It is much better to eat a bean taco than a bag of potato chips,” said Mexican President Claudia Sheinbaum, who has championed the ban.
Mexico’s children consume more junk food than anywhere else in Latin America, according to UNICEF, which classifies the nation’s childhood obesity epidemic as an emergency. Sugary drinks and highly processed foods account for 40% of the total calories that children consume in a day, the agency reports.
“At my daughter's school, they told us that future activities wouldn't have candy, it would be completely different, with fruit, vegetables and other food that's healthy for kids,” said Aurora Martínez, a mother of two. “It will help us a lot.”
One-third of Mexican children are already considered overweight or obese, according to government statistics.
School administrators found in violation of the order face stiff fines, ranging from $545 to $5,450.
But enforcement poses a challenge in a country where previous junk food bans have struggled to gain traction and monitoring has been lax across Mexico’s 255,000 schools, many of which lack water fountains — even reliable internet and electricity.
It also wasn't immediately clear how the government would forbid the sale of junk food on sidewalks outside school campuses, where street vendors typically hawk candy, chips, nachos and ice cream to kids during recess and after the school day ends.
“It will be difficult,” said Abril Geraldine Rose de León, a child therapist. “But it will be achieved in the long run.”