Lebanon Says Ready to Float Pound Only after Aid Secured

Lebanese Finance Minister Ghazi Wazni. (AFP)
Lebanese Finance Minister Ghazi Wazni. (AFP)
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Lebanon Says Ready to Float Pound Only after Aid Secured

Lebanese Finance Minister Ghazi Wazni. (AFP)
Lebanese Finance Minister Ghazi Wazni. (AFP)

Lebanon is ready to terminate a 23-year-old dollar peg and float the pound, but only after it secures billions in aid, Finance Minister Ghazi Wazni said Friday.

Speaking to AFP after talks started Wednesday with the International Monetary Fund on a plan to rescue Lebanon's crisis hit economy, he also said banking sector restructuring would entail halving the number of lenders.

Foreign exchange shortages have in recent months severely strained the official rate of 1,507 to the dollar, with the pound losing well over half its black market value to trade at considerably beyond 4,000 against the greenback.

"The IMF always asks for the freeing of the pound's exchange rate," Wazni said.

But "we need to change the stabilization policy to one of a flexible exchange rate in a first stage and for the foreseeable future," he said, referring to an initial managed flotation.

"When we receive financial support from abroad, we will transition to flotation" dictated by the market, he said.

"The Lebanese government has asked for a transitional period to pass through a flexible exchange rate before we reach flotation," he added.

Wazni said the first phase would involve a gradual depreciation of the Lebanese pound against the dollar, in coordination with the central bank.

He said this was necessary because the government feared a "huge deterioration of the pound exchange rate" otherwise.

Merging banks

Lebanon, which was hit last autumn by unprecedented protests, asked the IMF for financial assistance on May 1 after laying out a much-awaited financial rescue plan.

That plan aims to drum up billions of dollars in aid, reduce the deficit, restructure a colossal debt burden and slim down an oversized banking sector.

Wazni said banking sector restructuring would be carried out "step by step", and possibilities included "merging" financial institutions.

"Lebanon counts 49 commercial banks and it is normal for that number to decrease to around half of that in the next stage," he said.

Wazni said that the IMF had however not set any political conditions for financial assistance.

"No political conditions have been set," he said.

Analysts say the economic collapse is due in part to years of political crises that have stalled decision-making and permitted a culture of waste and corruption.

A mass protest movement that erupted on October 17 -- but has since largely dwindled -- has blamed the financial crisis on politicians demonstrators say are inept and corrupt.

But people have also protested against the banks, which have since the autumn imposed informal capital controls on small depositors, capping then stopping dollar withdrawals and banning all transfers abroad.

The financial fallout of recent months has created enormous hardship. Around 45 percent of Lebanon's population now live in poverty and inflation has soared to 55 percent, according to official estimates.

Capital controls bill

The finance minister said "parliament will pass a capital controls bill in the coming weeks".

Wazni noted Lebanon was aiming to obtain around $9 billion from the IMF, on top of another $11 billion in grants and loans already pledged by international donors in 2018.

"Lebanon's quota at the IMF is about 870 million dollars, but it hopes to secure... around ten times that amount... around 9 billion dollars," he said.

He said it was in Lebanon's interest to reach an agreement with the IMF quickly.

"The sooner we wrap up the negotiations, the better for Lebanon," he said.

A deal would "give credibility to the government's program, broaden prospects for international support conferences, and ease negotiations between Lebanon and creditors", Wazni said.

Lebanon is one of the most indebted countries in the world, with a debt burden equivalent to 170 percent of its gross domestic product.

It defaulted on a eurobond repayment for the first time ever in March.

Wazni said a "first call" with creditors was made two weeks ago, without providing any further details.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.