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Indian Student Leads Campaign against Whitening Creams

Unilever reportedly made $500 million from Fair & Lovely sales last year. AFP
Unilever reportedly made $500 million from Fair & Lovely sales last year. AFP
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Indian Student Leads Campaign against Whitening Creams

Unilever reportedly made $500 million from Fair & Lovely sales last year. AFP
Unilever reportedly made $500 million from Fair & Lovely sales last year. AFP

When Chandana Hiran was a child, strangers would urge her to lighten her skin. Today the Indian student is leading a campaign against whitening creams as global anti-racism protests highlight the obsession with fair complexions for many in Asia.

The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. L'Oreal and Johnson & Johnson announced similar initiatives.

"They have been thriving on selling insecurities to women," 22-year-old Hiran, who launched an online petition against Fair & Lovely, told AFP.

"The narrative is that if you are dark-skinned, you cannot achieve anything in life. So being a dark-skinned girl I've always felt that maybe... I need to be fair. If I'm not, then maybe I don't deserve those things."

Multinationals have long profited from sales of whitening creams, facewash and even vaginal bleaching lotions, by advertising the message that beauty, success and love are only for pale-skinned people.

Unilever made $500 million from Fair & Lovely sales in India last year, according to Bloomberg.

Now, after mounting outrage sparked by the Black Lives Matter protests in Western cities, companies like Unilever said they "want to lead the celebration of a more diverse portrayal of beauty".

But campaigners warn their fight has just begun and that, without greater efforts to counter entrenched bias against darker skin, the rebranding remains superficial.

According to AFP, the skin-lightening industry is one of the world's fastest-growing beauty segments, and is forecast to be worth $31.2 billion by 2024, WHO.

In India, a nation of 1.3 billion people, whitening products make up about half the skincare market.

"There's no letting society off the hook here," activist Kavita Krishnan told AFP.

Nevertheless, "corporate companies, commercial interests cannot simply use social bias as an alibi", she added.

But change is coming, said campaigner Emmanuel, who believes future generations will see the world -- and themselves -- differently.

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Egypt, Greece Agree to Protect Status of Mount Sinai Monastery

A general view of St. Catherine's Monastery in South Sinai, Egypt, March 7, 2019. Picture taken March 7, 2019. REUTERS/Mohamed Abd El Ghany/File Photo
A general view of St. Catherine's Monastery in South Sinai, Egypt, March 7, 2019. Picture taken March 7, 2019. REUTERS/Mohamed Abd El Ghany/File Photo
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Egypt, Greece Agree to Protect Status of Mount Sinai Monastery

A general view of St. Catherine's Monastery in South Sinai, Egypt, March 7, 2019. Picture taken March 7, 2019. REUTERS/Mohamed Abd El Ghany/File Photo
A general view of St. Catherine's Monastery in South Sinai, Egypt, March 7, 2019. Picture taken March 7, 2019. REUTERS/Mohamed Abd El Ghany/File Photo

Greece and Egypt have agreed to safeguard the status of one of the world's oldest sites of Christian worship, foreign ministers of both countries said late on Wednesday, after an Egyptian court ruling last week cast uncertainty over its future.

The St Catherine's Monastery, at the foot of Egypt's Mount Sinai, was founded in the 6th century and is the oldest Christian monastery still in use for its original function, says UNESCO, which has listed the area as a World Heritage site, Reuters reported.

Revered by Christians, Muslims and Jews, the monastery is at the site where by Biblical tradition Moses received the Ten Commandments.

But last week, an Egyptian court ruling seen by Reuters ordered Orthodox monks to vacate several plots of land that the monks have used for years, including vineyards and gardens adjacent to the monastery compound, on the grounds that they were illegally sequestered, prompting a diplomatic flurry between Cairo and Athens over the site's status.

"We agreed in the immediate future to work towards safeguarding the rights of the monastery, as well as its legal status," Greek Foreign Minister George Gerapetritis said after meeting his Egyptian counterpart Badr Abdelatty in Cairo.

"Both Egypt and Greece intend to move forward based on the long-standing tradition and the already established status of an emblematic monastery for its Greek Orthodox character of worship".

Abdelatty said that the ruling preserves the monastery’s profound spiritual value and religious standing, and confirmed that the monks would continue to have access to and use of the monastery and its religious and historical sites, according to a foreign ministry statement. With a long history of diplomatic ties, Greece and Egypt have deepened cooperation in recent years.

St Catherine's is a sprawling complex, and according to tradition it was built around a burning bush where God was said to have spoken to Moses as described in the Book of Exodus. Its library is one of the most extensive worldwide, containing some of the world's earliest Christian manuscripts.