In Lagos, a Homegrown Ballet Academy Leaps Into the Spotlight

Anthony Mmesoma Madu, left, with fellow students from the Leap of Dance Academy, in Ajangbadi, Ojo.Stephen Tayo for The New York Times
Anthony Mmesoma Madu, left, with fellow students from the Leap of Dance Academy, in Ajangbadi, Ojo.Stephen Tayo for The New York Times
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In Lagos, a Homegrown Ballet Academy Leaps Into the Spotlight

Anthony Mmesoma Madu, left, with fellow students from the Leap of Dance Academy, in Ajangbadi, Ojo.Stephen Tayo for The New York Times
Anthony Mmesoma Madu, left, with fellow students from the Leap of Dance Academy, in Ajangbadi, Ojo.Stephen Tayo for The New York Times

In June, a minute-long video featuring a young ballet student dancing in the rain began circulating on the internet. As the rain falls, forming puddles between the uneven slabs of concrete on which he dances, Anthony Mmesoma Madu, 11, turns pirouette after pirouette.

Though the conditions for such dancing are all wrong — dangerous, even — he twirls on, flying barefoot into an arabesque and landing it. He indulges the camera with a smile, but only for a moment, before assuming a look of fierce determination, lifting his eyes toward the sky, his lithe arms and graceful fingers following closely along.

The wide reach of the video — it has been seen more than 20 million times on social media platforms — has turned a spotlight on the unlikely story of a ballet school in a poor suburb of Lagos, Nigeria: the Leap of Dance Academy.

Founded in 2017, the academy has transformed the lives of its students, affording them a place to dance and to dream. And in the last few months, it has inspired influential people in ballet to lend a hand. Seemingly overnight, a world of opportunity has opened up: for the students, scholarships and invitations to attend prestigious schools and companies overseas; and for the school, sizable donations, which will allow for building a proper space, outfitted with a real dance floor.

For now, the Leap of Dance Academy is housed at the home of its founder, Daniel Owoseni Ajala, in Ajangbadi, Ojo, on the western outskirts of Lagos. Every day after school, Mr. Ajala’s 12 students walk to his apartment, where he pushes aside his furniture and spreads a thin vinyl sheet over the concrete floor for class, throwing open the doors and windows to let in the light.

AAgainst swaths of candy-colored chiffon — intended to make the humble setting a little more festive — students move through their lessons in small groups, leaning against a short, stationary ballet barre and craning their necks to watch Mr. Ajala, or an overseas instructor on Zoom, give corrections.

Much of this is filmed and posted to the school’s Instagram feed, where the students’ joy is evident in each video, their movements precise and praiseworthy — as the comments, hearts and trembling star emojis left by their fans attest.

In the early days of Leap of Dance, many Ajangbadi families were suspicious of ballet. The form’s strict, regimented movements were very different from the more fluid African dances they knew well — as were the skimpy costumes and painful-looking shoes, which, they soon learned, could leave feet cracked, calloused and bruised.

“In the beginning, people kept saying, ‘What are they doing?!’” Mr. Ajala said. “I had to convince them that ballet wasn’t a bad or indecent dance, but actually something that requires a lot of discipline that would have positive effects on the lives of their children outside the classroom. I always say, it’s not only about the dance itself — it’s about the value of dance education.”

When Mr. Ajala, 29, founded Leap of Dance three years ago, he was a self-taught recreational dancer with a dream: to open a ballet school for students who were serious about learning the art form and possibly pursuing it professionally one day. “I wanted, more than anything, to give that opportunity to those younger than myself so they wouldn’t miss their chance like I did,” he said, in a recent Zoom call. “It was too bad that I was as old as I was when I realized I wanted to dance.”

As a child, Mr. Ajala became obsessed with ballet after watching “Save the Last Dance,” the 2001 movie about a lapsed ballet dancer (Julia Stiles) who moves to the South Side of Chicago after her mother dies; she falls in love with a classmate (Sean Patrick Thomas) who shares her passion for dance and helps nurse her dormant dream of becoming a ballerina back to life.

Though he found the love story formulaic and glib, Mr. Ajala said he was captivated by the movement he saw onscreen and, perhaps even more, by the discipline and sacrifice that was evidently required to master it. Ballet appealed to him for another reason, too: It wasn’t widely taught or practiced in Nigeria. “I wanted to be different,” he said. “I loved that ballet is not common here. When you talk about dance in Nigeria, it’s like hitting one-way traffic: Everybody does the same thing, and they all end up in the same place.”

He taught himself what he could by watching lessons and professional companies on YouTube; he also signed up for a few crash courses in ballet at a local dance center. When it came time for college, he studied business administration at Lagos State University at the request of his parents, intending to pursue dance on the side. But after taking his final exams, he decided his calling lay elsewhere: in dance. “I had to explain to my friends and family that sometimes white-collar jobs are not the picture they paint themselves to be,” he said. “They lack heart.”

And so the Leap of Dance Academy was born, its name a nod to the leap of faith Mr. Ajala took in leaving more secure job prospects behind. Turning again to online platforms, he joined an international dance teacher network on Facebook. He posted a note explaining that he was starting a ballet school in Nigeria that would provide free instruction and asked if anyone had used or unwanted dance kits they could send him, since many families in Ajangbadi wouldn’t be able to afford costumes. Soon, he was put in touch with someone from Traveling Tutus, a nonprofit organization in Florida that donates gently used dance wear to students around the world.

The New York Times



A TV as Big as a Bed? With Holidays Approaching, Stores Stock More Supersize Sets

A 98-inch TCL QM-8 Q-Class Mini-LED QLED 4K HDR Smart TV is displayed at the Pepcom Holiday Spectacular event, in New York, Wednesday, Oct. 30, 2024. (AP Photo/Richard Drew)
A 98-inch TCL QM-8 Q-Class Mini-LED QLED 4K HDR Smart TV is displayed at the Pepcom Holiday Spectacular event, in New York, Wednesday, Oct. 30, 2024. (AP Photo/Richard Drew)
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A TV as Big as a Bed? With Holidays Approaching, Stores Stock More Supersize Sets

A 98-inch TCL QM-8 Q-Class Mini-LED QLED 4K HDR Smart TV is displayed at the Pepcom Holiday Spectacular event, in New York, Wednesday, Oct. 30, 2024. (AP Photo/Richard Drew)
A 98-inch TCL QM-8 Q-Class Mini-LED QLED 4K HDR Smart TV is displayed at the Pepcom Holiday Spectacular event, in New York, Wednesday, Oct. 30, 2024. (AP Photo/Richard Drew)

For some television viewers, size apparently does matter.

Forget the 65-inch TVs that were considered bigger than average a decade ago. In time for the holidays, manufacturers and retailers are rolling out more XXL screens measuring more than 8 feet across. That's wider than a standard three-seat sofa or a king-size bed.

Supersize televisions only accounted for 1.7% of revenue from all TV set sales in the US during the first nine months of the year, according to market research firm Circana. But companies preparing for shoppers to go big for Christmas, Hanukkah and Kwanzaa have reason to think the growing ultra category will be a bright spot in an otherwise tepid television market, according to analysts.

The 38.1 million televisions sold with a width of at least 97 inches between January and September represented a tenfold increase from the same period last year, Circana said. Best Buy, the nation’s largest consumer electronics chain, doubled the assortment of hefty TVs — the 19 models range in price from $2,000 to $25,000 — and introduced displays in roughly 70% of its stores, The AP news.

“It’s really taken off this year," Blake Hampton, Best Buy's senior vice president of merchandising, said.

Analysts credit the emerging demand to improved technology and much lower prices. So far this year, the average price for TVs spanning at least 97 inches was $3,113 compared to $6,662 last year, according to Circana. South Korean electronics manufacturer Samsung introduced its first 98-inch TV in 2019 with a hefty price tag of $99,000; it now has four versions starting at $4,000, the company said.

Anthony Ash, a 42-year-old owner of a wood pallet and recycling business, recently bought a 98-inch Sony for his 14,000-square-foot house in Bristol, Wisconsin. The device, which cost about $5,000 excluding installation fees, replaced an 85” TV in the great room off his kitchen. Ash now has 17 televisions at home and uses some to display digital art.

“We just saw that the price was affordable for what we were looking for and thought, ‘Why not?’” he said of deciding to upsize to the Sony. “You get a better TV experience with a bigger TV. You’re sitting watching TV with a person on TV that is the same size as you. You can put yourself in the scene.”

The amount of time that many people spend staring at their cellphones and tablets, including to stream movies and TV shows, is another factor driving the growth of widescreen TV screens. Overall TV sales revenue fell 4%, while the number of units sold rose 1% from the January through September period, Circana said.

Most people only invest in a television every seven years, but when they do, they typically choose bigger ones, according to Rick Kowalski, the senior director of business intelligence at the Consumer Technology Association. In the past 15 years, the size of flat-panel TVs that were shipped to US retailers and dealers grew an average of one inch a year, Kowalski said.

The coronavirus pandemic accelerated the elongation trend as people spent more time at home. In fact, screen sizes increased an average of two inches in both 2021 and 2022, and 85-inch TVs began gaining traction with consumers, Kowalski said. Shipments of 98-inch TVs to the US are picking up pace this year, and models as huge as 110-115 inches are on the market right now, he said.

“You get better resolution over time," Kowalski said. "You get better picture quality. And so just over time, it’s easier to produce those sets and improve the technology."

Best Buy's Hampton said a benefit of a colossal TV is the viewer can watch multiple shows at once, an experience he described as “incredible.”

“If you’re watching YouTube TV content or ‘ NFL Sunday Ticket,’ you can actually get four screens up, and that’s four 48-inch screens on it,” he said.

Manufacturers are also adding new features. Samsung said it designed its 98-inch lineup with a component that analyzes what the viewer is watching to increase sharpness and reduce visible noise across every scene.

James Fishler, senior vice president of the home entertainment division of Samsung's US division, said the way people watch TV and experience content is shifting.

“It's even more so about watching TV as a shared experience,” Fishler said. “They want to host a watch party and gather around their TV to watch the big game, or set up a cinematic movie experience right at home. ”

Walmart, the nation’s largest retailer, its Sam’s Club division, and Chicago retailer Abt Electronics, also say they are expanding their TV ranges to meet customer demand for supersize screens.

TV industry experts say these monster TVs are beginning to encroach on home theater projectors, which create a 100- to 120-inch image that is less sharp and require rooms with blackout curtains or without windows.

“A dedicated viewing room for watching movies was exclusively the purview of projectors,” Andrew Sivori, vice president in the entertainment division of LG Electronics, another Korean manufacturer. "But you can get a much better viewing experience with direct TV."

Retailers and TV makers said the buyers trading up range from millennials and members of Generation X to the tech-native Gen Z crowd. But as Jon Abt, co-president of Abt Electronics said, “It’s still a niche business.”

“A lot of people just don’t have the space to put one of those in,” he added.

Before dreaming big for the holidays, shoppers therefore should make sure a 98-inch TV will fit. Best Buy said its Geek Squad team asks if stairwells and entry halls are large enough to accommodate delivery and installation. An augmented reality feature on the Best Buy app that allows customers to see if products are the right size has been especially helpful for XXL TVs, the retailer said.

But for those worried about having the space for viewing, the good news is that the recommended distance for a 98-inch TV is actually just 6-12 feet from the seating area. The rule of thumb is to multiple the diagonal length of the TV by 1.2 to determine the ideal viewing distance, Samsung's Fishler said.

If bigger is better in the TV department, how big can they go?

“I think we'll have to wait and see,” Fishler said.