Lucid Motors Unveils its Much-Anticipated New Electric Vehicle

Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
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Lucid Motors Unveils its Much-Anticipated New Electric Vehicle

Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)

Lucid Motors, which seeks to set new standards for sustainable transportation with its advanced luxury electric vehicles (EV), unveiled on Thursday production details for the highly anticipated Lucid Air. Having already set new industry benchmarks in the EV and luxury segments in key areas related to performance, efficiency, and design, deliveries of this new pure-electric luxury sedan will start in spring of 2021.

“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward towards accelerated adoption of sustainable mobility. The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero emission transportation, and to also attract new customers to the world of EVs,” said Peter Rawlinson, CEO and CTO, Lucid Motors.

“With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels.”

The Lucid Air is the result of a revolutionary approach to automotive packaging called the Lucid Space Concept, which capitalizes upon the miniaturization of Lucid’s in-house developed EV drivetrain to optimize interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing “off the shelf” solutions so often seen in EVs from legacy automakers.

Saudi Arabia's Public Investment Fund (PIF) had in 2018 invested more than $1 billion in Lucid Motors. This has allowed the fund to play a pioneering role in developing future industries.

By simultaneously making smaller yet more powerful electric motors and dramatically improving the packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury, the company said in a statement.

The Space Concept also contributes to the subtly different and modern proportions for the Lucid Air, without relying on any traditional automotive design cues, instead delivering a beautiful car that looks entirely distinctive on the road.

“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” said Derek Jenkins, VP of Design, Lucid Motors. “The result is that we are building the best car in the world, the numbers simply speak for themselves. What’s more, we did all this without ever sacrificing the beauty of the Lucid Air, which will stand as the first example of a car being created from a clean sheet to leverage the total design freedom that an EV architecture provides.”

“The Lucid brand was created with a progressive, post-luxury mindset ideally suited to meet the rapidly evolving needs of the most progressive buyers. We are heading into a future where conscious consumers see sustainability, advanced design, and technical innovation as equally important to more traditional luxury values of quality and craftsmanship,” said Jenkins. “We consider Lucid to be at the forefront in a shift in consumer preferences toward new brands that offer direct relationships alongside products featuring entirely new levels of technology, performance, and design.”

With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air is able to achieve quarter-mile times as quick as 9.9 seconds on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles on a single charge.

When it arrives to market, the Lucid Air will also be the fastest charging electric vehicle ever offered, with the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. For owners charging their Lucid Air in real-world conditions on the road, that can translate into 300 miles of range in just 20 minutes of charging.

Lucid Motors drew upon 10 years of experience and over 20 million miles of real-world testing in creating its in-house developed, compact 113kWh extended-range battery pack. Further developed in the world’s leading electric racing championship, Lucid’s race-proven battery technology excels with a custom Battery Management System (BMS), clever cell packaging, and world-class energy density.

The Lucid Air is the world’s most aero-efficient luxury car, with tests completed at Windshear’s advanced rolling-road wind tunnel verifying a coefficient of drag of 0.21.

The Lucid Air’s advanced driver-assistance system (ADAS), Lucid DreamDrive, is a first-of-its-kind platform combining the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid Air Dream Edition. It is the first system of its kind to offer 32 sensors, covering vision, radar and ultrasonics, plus the world’s first standard high-resolution LIDAR in an EV, all working alongside the standard DMS and geo-fenced HD mapping to provide the safest possible approach to Level 2 and Level 3 driver assistance technologies.

The Lucid Air will be available initially in North America, offered in four model ranges: The Air, the starting point for the lineup, available in 2022 and starting below $80,000; the well-equipped Air Touring model, available late 2021, from $95,000; the fully equipped Air Grand Touring, available mid-2021, from $139,000; the all-inclusive, limited-volume Air Dream Edition, available spring 2021, at $169,000.

Reservations are open now for customers across the US and Canada, as well as in select countries in Europe and the Middle East, including Saudi Arabia and the United Arab Emirates. Production at the Lucid Motors factory in Casa Grande, Arizona, will begin in the coming months, with deliveries of the Lucid Air to North American customers to commence in spring of 2021.

PIF’s investment in Lucid Motors reflects its goals to expand and diversify its international investments. This investment also supports the efforts emphasized in Vision 2030 to build a sustainable future economy that is environmentally-friendly.



Presidential Election: A Crucial First Step toward Saving Lebanon from Economic Crisis

The vacant presidential seat at Baabda Palace after President Michel Aoun's term ended (Reuters)
The vacant presidential seat at Baabda Palace after President Michel Aoun's term ended (Reuters)
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Presidential Election: A Crucial First Step toward Saving Lebanon from Economic Crisis

The vacant presidential seat at Baabda Palace after President Michel Aoun's term ended (Reuters)
The vacant presidential seat at Baabda Palace after President Michel Aoun's term ended (Reuters)

Since 2019, Lebanon has faced one of its worst economic crises in modern history, affecting all aspects of life. The local currency has lost over 95% of its value, driving inflation to record levels and making goods and services unaffordable. Poverty and unemployment have surged.
Amid this, political divisions have paralyzed government action, preventing any effective response to the crisis.
The recent war with Israel added to the burden, causing huge human and material losses estimated by the World Bank at $8.5 billion. This has made Lebanon’s economic and social struggles even harder to resolve, with no president in place to lead the country.
The presidential post in Lebanon has been vacant since President Michel Aoun's term ended in October 2022, leaving the country without a leader to address growing economic and financial issues.
This vacancy has stalled government formation, making it difficult for Lebanon to negotiate with international donors like the International Monetary Fund (IMF), which demands major reforms in exchange for aid.
Choosing a new president is now a critical priority, not only to regain local and international confidence but also to begin the long-needed reforms.
One major challenge the new president will face is the reconstruction effort, which is estimated to cost over $6 billion. This is a huge financial burden that will require significant resources and effort to secure funding.
Reconstruction in Lebanon is not just about fixing infrastructure or repairing damage; it is a key test of the country’s ability to restore its role on the regional and international arena.
To achieve this, Lebanon needs a president with a clear vision and strong international connections, able to engage effectively with donor countries and major financial institutions.
Without credible and unified political leadership, Lebanon’s chances of gaining external support will remain limited, especially as international trust has been shaken by years of mismanagement and lack of reforms.
Keeping Lebanon’s deepening crises in mind, the people are hoping that electing a new president will offer a chance for economic and political recovery.
The new president, along with a strong government, is expected to rebuild trust both locally and internationally and restore political stability—key factors for stopping the economic decline and encouraging growth.
For instance, reviving Lebanon’s vital tourism sector will require better security and restoring confidence in the country as a safe place for investment.
This can only happen with political leadership that has a clear plan for reconstruction and necessary reforms.
Given Lebanon’s ongoing financial struggles, the new president’s ability to address these challenges will be critical to rescuing the country and guiding the economy toward recovery and sustainable growth.