Lucid Motors Unveils its Much-Anticipated New Electric Vehicle

Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
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Lucid Motors Unveils its Much-Anticipated New Electric Vehicle

Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)
Lucid Motors launches its Lucid Air, state-of-the-art luxury EV Sedan. (Lucid Motors)

Lucid Motors, which seeks to set new standards for sustainable transportation with its advanced luxury electric vehicles (EV), unveiled on Thursday production details for the highly anticipated Lucid Air. Having already set new industry benchmarks in the EV and luxury segments in key areas related to performance, efficiency, and design, deliveries of this new pure-electric luxury sedan will start in spring of 2021.

“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward towards accelerated adoption of sustainable mobility. The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero emission transportation, and to also attract new customers to the world of EVs,” said Peter Rawlinson, CEO and CTO, Lucid Motors.

“With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels.”

The Lucid Air is the result of a revolutionary approach to automotive packaging called the Lucid Space Concept, which capitalizes upon the miniaturization of Lucid’s in-house developed EV drivetrain to optimize interior cabin space. The concept is central to the architecture of the Lucid Electric Advanced Platform (LEAP) upon which the Lucid Air, and forthcoming Lucid vehicles, will be built. It’s a holistic, clean-sheet approach to advanced EV construction, without using existing “off the shelf” solutions so often seen in EVs from legacy automakers.

Saudi Arabia's Public Investment Fund (PIF) had in 2018 invested more than $1 billion in Lucid Motors. This has allowed the fund to play a pioneering role in developing future industries.

By simultaneously making smaller yet more powerful electric motors and dramatically improving the packaging of the entire electric powertrain, Lucid is able to reclaim that space for passengers and their comfort. This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury, the company said in a statement.

The Space Concept also contributes to the subtly different and modern proportions for the Lucid Air, without relying on any traditional automotive design cues, instead delivering a beautiful car that looks entirely distinctive on the road.

“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” said Derek Jenkins, VP of Design, Lucid Motors. “The result is that we are building the best car in the world, the numbers simply speak for themselves. What’s more, we did all this without ever sacrificing the beauty of the Lucid Air, which will stand as the first example of a car being created from a clean sheet to leverage the total design freedom that an EV architecture provides.”

“The Lucid brand was created with a progressive, post-luxury mindset ideally suited to meet the rapidly evolving needs of the most progressive buyers. We are heading into a future where conscious consumers see sustainability, advanced design, and technical innovation as equally important to more traditional luxury values of quality and craftsmanship,” said Jenkins. “We consider Lucid to be at the forefront in a shift in consumer preferences toward new brands that offer direct relationships alongside products featuring entirely new levels of technology, performance, and design.”

With up to 1,080 horsepower available in a dual-motor, all-wheel-drive architecture, the Lucid Air is able to achieve quarter-mile times as quick as 9.9 seconds on a consistent, repeatable basis. To date, it is the only electric sedan able to achieve a quarter-mile time under 10 seconds. The power of the Lucid Air is complemented by an available extended-range capability that achieves an estimated EPA range of up to 517 miles on a single charge.

When it arrives to market, the Lucid Air will also be the fastest charging electric vehicle ever offered, with the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. For owners charging their Lucid Air in real-world conditions on the road, that can translate into 300 miles of range in just 20 minutes of charging.

Lucid Motors drew upon 10 years of experience and over 20 million miles of real-world testing in creating its in-house developed, compact 113kWh extended-range battery pack. Further developed in the world’s leading electric racing championship, Lucid’s race-proven battery technology excels with a custom Battery Management System (BMS), clever cell packaging, and world-class energy density.

The Lucid Air is the world’s most aero-efficient luxury car, with tests completed at Windshear’s advanced rolling-road wind tunnel verifying a coefficient of drag of 0.21.

The Lucid Air’s advanced driver-assistance system (ADAS), Lucid DreamDrive, is a first-of-its-kind platform combining the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System (DMS), all standard on the Lucid Air Dream Edition. It is the first system of its kind to offer 32 sensors, covering vision, radar and ultrasonics, plus the world’s first standard high-resolution LIDAR in an EV, all working alongside the standard DMS and geo-fenced HD mapping to provide the safest possible approach to Level 2 and Level 3 driver assistance technologies.

The Lucid Air will be available initially in North America, offered in four model ranges: The Air, the starting point for the lineup, available in 2022 and starting below $80,000; the well-equipped Air Touring model, available late 2021, from $95,000; the fully equipped Air Grand Touring, available mid-2021, from $139,000; the all-inclusive, limited-volume Air Dream Edition, available spring 2021, at $169,000.

Reservations are open now for customers across the US and Canada, as well as in select countries in Europe and the Middle East, including Saudi Arabia and the United Arab Emirates. Production at the Lucid Motors factory in Casa Grande, Arizona, will begin in the coming months, with deliveries of the Lucid Air to North American customers to commence in spring of 2021.

PIF’s investment in Lucid Motors reflects its goals to expand and diversify its international investments. This investment also supports the efforts emphasized in Vision 2030 to build a sustainable future economy that is environmentally-friendly.



US and UK Announce Plans for a Trade Deal That Trump Says Would Cement Their Relationship

British Prime Minister Keir Starmer (C) speaks to the media after a phone conversation with US President Donald Trump, at a Jaguar Land Rover automobile manufacturing plant in the West Midlands, Britain, 08 May 2025. (EPA)
British Prime Minister Keir Starmer (C) speaks to the media after a phone conversation with US President Donald Trump, at a Jaguar Land Rover automobile manufacturing plant in the West Midlands, Britain, 08 May 2025. (EPA)
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US and UK Announce Plans for a Trade Deal That Trump Says Would Cement Their Relationship

British Prime Minister Keir Starmer (C) speaks to the media after a phone conversation with US President Donald Trump, at a Jaguar Land Rover automobile manufacturing plant in the West Midlands, Britain, 08 May 2025. (EPA)
British Prime Minister Keir Starmer (C) speaks to the media after a phone conversation with US President Donald Trump, at a Jaguar Land Rover automobile manufacturing plant in the West Midlands, Britain, 08 May 2025. (EPA)

The United States and Britain announced plans for a symbolically important trade deal on Thursday, likely lowering the financial burden from President Donald Trump’s sweeping tariffs while creating greater access abroad for American goods.

The announcement provided a political victory for UK Prime Minister Keir Starmer and provided a degree of validation for Trump's claims that his turbulent approach on trade may be able to rebalance the global economy on his preferred terms. Yet the terms of the deal have yet to be completed so that it can be signed, a reminder that a process Trump has promised would be quick could take weeks as other nations with which the US runs a trade deficit worry that the Republican president's import taxes will drag down economic growth across the world.

“The final details are being written up,” Trump told reporters. “In the coming weeks, we’ll have it all very conclusive.”

The president said that the agreement would lead to more beef and ethanol exports to the UK, which would also streamline the processing of US goods through customs.

Starmer, speaking over the phone to Trump, stressed the importance of the relationship between the two countries as the anniversary of the World War II victory in Europe was being commemorated.

“To be able to announce this great deal on the same deal 80 years forward, almost at the same hour and as we were 80 years ago with the UK and the US standing side by side, I think is incredibly important,” Starmer said.

Britain said its deal with the United States will cut tariffs on UK cars from 27.5% to 10% and eliminate tariffs on steel and aluminum.

The British government said the deal sets a quota of 100,000 UK vehicles that can be imported to the US at a 10% tariff. It said the Trump-imposed 25% tariff on British steel will fall to nothing.

The UK said the agreement includes new reciprocal market access on beef and removes the tariff on ethanol going into the UK from the US, down to zero.

The planned deal was the first outlined since Trump began his stutter-step efforts to rewire the global economy by dramatically increasing import taxes in an attempt to increase domestic manufacturing. The Republican president quickly rolled out tariffs after returning to the White House, targeting traditional allies such as the UK with import taxes on steel, aluminum and autos.

Trump announced near universal tariffs on April 2, then partially retreated a week later and announced that his administration would seek individual agreements with various countries over the next few months.

The US already runs a trade surplus with the UK, making it a bit easier to find common ground as Trump has staked his tariffs on specifically eliminating the annual trade deficits with multiple nations he says have taken advantage of the US.

No new deals have been reached with America's largest trading partners, including Canada, Mexico and China. Trump has left the highest tariffs in place on China, sparking a confrontation between the world's two biggest economies. Washington and Beijing are sending officials to Switzerland this weekend for an initial round of trade talks.

Trump promised on Thursday that there are "many other deals, which are in serious stages of negotiation, to follow!”

Starmer, speaking at a defense conference in London, said “talks with the US have been ongoing, and you’ll hear more from me about that later today.”

The US and the UK have been aiming to strike a bilateral trade agreement since the British people voted in 2016 to leave the European Union, allowing the country to negotiate independently of the rest of the continent. Then-Prime Minister Boris Johnson touted a future deal with the US as an incentive for Brexit.

Negotiations started in 2020, during Trump’s first term. But the talks made little progress under President Joe Biden, a Democrat and a critic of Brexit. Negotiations resumed after Trump returned to office in January and intensified in recent weeks.

A major goal of British negotiators has been to reduce or lift the import tax on UK cars and steel, which Trump set at 25%. The US is the largest destination for British cars, accounting for more than a quarter of UK auto exports in 2024, according to the Office for National Statistics.

Britain has also sought tariff exemptions for pharmaceuticals, while the US wants greater access to the British market for agriculture products. Starmer’s government has said it won’t lower UK food standards to allow in chlorine-rinsed American chicken or hormone-treated beef.

The British government will see a deal as a vindication of Starmer’s emollient approach to Trump, which has avoided direct confrontation or criticism. Unlike the European Union, Britain did not announce retaliatory tariffs on US goods in response to Trump’s import taxes.

A trade deal with the United Kingdom would be symbolically important and a relief for British exporters. But an agreement would do little to address Trump’s core concern about persistent trade deficits that prompted him to impose import taxes on countries around the world.

The US ran a $11.9 billion trade surplus in goods with the UK last year, according to the Census Bureau. The $68 billion in goods that the US imported from the UK last year accounted for just 2% of all goods imported into the country.

The US is much more important to the UK economy. It was Britain's biggest trading partner last year, according to government statistics, though the bulk of Britain’s exports to the US are services rather than goods.

Trump has previously said that his leverage in talks would be US consumers, but he appeared to suggest that the UK would also start buying more American-made goods.

“I think that the United Kingdom, like every other country, they want to ... go shopping in the United States of America," he said.

A trade deal with the US is one of several that Starmer’s government is seeking to strike. On Tuesday, Britain and India announced a trade agreement after three years of negotiations. The UK is also trying to lift some of the barriers to trade with the EU imposed when Britain left the bloc in 2020.