Prada Returns to Minimalist Roots for 1st Joint Collection

FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
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Prada Returns to Minimalist Roots for 1st Joint Collection

FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo

Miuccia Prada went back to her trademark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February.

The pair's Spring/Summer 2021 women's show was streamed live on Thursday for Milan's fashion week, where most collections are being presented digitally and without audiences due to coronavirus social distancing rules.

"It's a really strange situation," Prada said in a video after the show, where she and Simons answered questions from people around the world.

"But we have the occasion to really show the clothes, we can't see the real people, the public, but at least we hope you can enjoy and see the clothes better."

Models wore mostly black and white or pastel-colored vests, trousers and long skirts in simple, monochrome designs which Prada said were inspired by the idea of uniforms. Many clothes had round-shaped holes cut out of the fabric.

"Clothes are pared-back, refined, focused, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon," the brand said in a statement.

Simons, 52, said he had never expected to be, one day, co-designing a collection with Miuccia Prada, but that he was "extremely happy" with the result.

"Maybe it's harder as you have more dialogue, and that can also impact on the timing, but all in all I find it easier," he said when asked what it was like to jointly create a collection.

"Decision-making for me is strengthened when I know that Miuccia likes very much what I also like very much. Even if I am convinced, my decision is strengthened when I know that she too is convinced."



Burberry Shows Early Signs of Recovery as 1st Quarter Sales Fall Less than Expected

FILE PHOTO: A Burberry store is seen in London, Britain, January 16, 2023.  REUTERS/Peter Nicholls/File Photo
FILE PHOTO: A Burberry store is seen in London, Britain, January 16, 2023. REUTERS/Peter Nicholls/File Photo
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Burberry Shows Early Signs of Recovery as 1st Quarter Sales Fall Less than Expected

FILE PHOTO: A Burberry store is seen in London, Britain, January 16, 2023.  REUTERS/Peter Nicholls/File Photo
FILE PHOTO: A Burberry store is seen in London, Britain, January 16, 2023. REUTERS/Peter Nicholls/File Photo

Burberry's retail sales fell by a less-than-expected 1% in the first quarter, it reported on Friday, in early signs of a recovery for the British luxury brand struggling with underperformance.

Shares in Burberry, which have more than doubled since September, rose 5% in early London trade.

Known for its trench coats and check pattern scarves, Burberry is using its British heritage designs to try to win back customers under the leadership of CEO Josh Schulman, who took over a year ago.

Comparable sales returned to growth in Europe, the company said, while trading in the Americas strengthened. Sales fell in China and in the rest of Asia, but the rate of decline was around half the level seen in the previous quarter.

"The improvement in our first-quarter comparable sales, strength in our core categories, and uptick in brand desirability give us conviction in the path ahead," Schulman said, adding that the autumn collection was being "well received".

Burberry has issued several profit warnings in recent years, and as part of its turnaround drive since Schulman took over, it plans to cut a fifth of its global workforce, a radical cost-cutting measure that investors have welcomed.

The 1% drop in overall comparable retail sales in the first quarter, which ended on June 28, beat analysts' forecasts for a 3% decline in a consensus provided by the company, and improved on a 6% fall in the previous quarter.

According to Reuters, analysts at Citi said the brand had reported its third consecutive quarter of like-for-like improvement since Schulman launched its new strategy last November, implying comparable sales could turn positive in the current quarter.

"In a quarter marked by further macro and geopolitical pressures and weaker tourist spending in Europe and Japan, Burberry has likely held up better than peers quarter-on-quarter," they said.