Prada Returns to Minimalist Roots for 1st Joint Collection

FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
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Prada Returns to Minimalist Roots for 1st Joint Collection

FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo
FILE PHOTO: The Prada store is shown in Las Vegas, Nevada, US, January 17, 2020. REUTERS/ Mike Blake/File Photo

Miuccia Prada went back to her trademark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February.

The pair's Spring/Summer 2021 women's show was streamed live on Thursday for Milan's fashion week, where most collections are being presented digitally and without audiences due to coronavirus social distancing rules.

"It's a really strange situation," Prada said in a video after the show, where she and Simons answered questions from people around the world.

"But we have the occasion to really show the clothes, we can't see the real people, the public, but at least we hope you can enjoy and see the clothes better."

Models wore mostly black and white or pastel-colored vests, trousers and long skirts in simple, monochrome designs which Prada said were inspired by the idea of uniforms. Many clothes had round-shaped holes cut out of the fabric.

"Clothes are pared-back, refined, focused, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon," the brand said in a statement.

Simons, 52, said he had never expected to be, one day, co-designing a collection with Miuccia Prada, but that he was "extremely happy" with the result.

"Maybe it's harder as you have more dialogue, and that can also impact on the timing, but all in all I find it easier," he said when asked what it was like to jointly create a collection.

"Decision-making for me is strengthened when I know that Miuccia likes very much what I also like very much. Even if I am convinced, my decision is strengthened when I know that she too is convinced."



UK Fashion Group ASOS Names New Finance Boss 

ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years. (AFP)
ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years. (AFP)
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UK Fashion Group ASOS Names New Finance Boss 

ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years. (AFP)
ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years. (AFP)

British online fashion retailer ASOS on Tuesday named Aaron Izzard, director of group finance, as its new CFO as the current finance boss, Dave Murray, will be stepping down on June 30 to pursue other opportunities.

Murray, a former Amazon executive who joined ASOS as CFO in April 2024, will remain with the company for a handover period, ASOS said.

Izzard, who joined ASOS as head of retail finance in 2017, has held several finance roles at the company over more than eight years. His appointment will be effective July 1.

Since the end of April 2024, when Murray took up the role of CFO, ASOS shares are down roughly 8% as of Monday's close.

ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years.

However, the British retailer could benefit from new headwinds facing its Chinese competitors, including high US import tariffs under President Donald Trump and changes to customs rules on direct-to-consumer shipments in both countries.

In April, ASOS said it was well-positioned to withstand the impact of the US tariffs and reported a rise in half-year earnings, signaling early progress in efforts to revive its fast-fashion appeal among younger shoppers.