UNWTO Launches AlUla Framework for Community Development

AlUla, Saudi Arabia. Reuters file photo
AlUla, Saudi Arabia. Reuters file photo
TT
20

UNWTO Launches AlUla Framework for Community Development

AlUla, Saudi Arabia. Reuters file photo
AlUla, Saudi Arabia. Reuters file photo

The World Tourism Organization (UNWTO) has launched the “AlUla Framework for Inclusive Community Development Through Tourism”, with a set of transformative tourism practices sustaining livelihoods in local communities.

Tourism Ministers of the G20 nations have committed to stepping up their efforts to place sustainability and inclusion at the heart of tourism recovery and future growth. The implementation of the Framework, presented on the occasion of the Ministerial Meeting, was welcomed by the G20 Tourism Ministers as a tool for achieving a fairer and more inclusive sector.

The Framework provides specific recommendations and tools to support both governments as well as all other key stakeholders in the tourism sector – including regional and local governments, the private sector, industry associations, civil society, communities and tourists – fostering a truly holistic and integrated approach to inclusive community development through tourism.

Calling for a model of tourism development based on Public-Private-Community (PPC) partnerships, the Framework includes a set of concrete programs and initiatives based around four pillars of action – empowerment, safeguarding, prosperity and collaboration. It further defines the key areas of measurement for the impact of tourism in the communities in line with the Measuring Sustainable Tourism Initiative, led by UNWTO.



Saudi Arabia’s AlUla Launches Eventful ‘Summer Untold’ Program

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
TT
20

Saudi Arabia’s AlUla Launches Eventful ‘Summer Untold’ Program

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)
Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, AlUla is an ideal destination for both remote work and leisure. (SPA)

Saudi Arabia’s AlUla has launched its summer program under the theme “Summer Untold,” offering a rich collection of experiences that blend ancient heritage sites with breathtaking natural landscapes.

Enjoying a milder climate with temperatures 5 to 10 degrees Celsius cooler than neighboring cities, the governorate is an ideal destination for both remote work and leisure.

The program features exclusive hotel packages at AlUla’s luxury resorts nestled in nature, alongside a series of artistic events at the local amphitheater that combine live music performances with AlUla’s stunning surroundings. Guests can also enjoy musical experiences by the pool, set against a backdrop of majestic mountains and golden sands.

Returning this August for its third edition, the AlUla Desert Blaze trail race offers an ideal challenge for adventure seekers, who will race through some of AlUla’s most iconic landmarks amid its spectacular desert terrain.

The program also invites visitors to explore the summer oasis farms and discover the traditional lifestyles of farmers in AlUla’s Old Town.

Furthermore, AlUla Adventure Hub is rolling out an exciting lineup of thrill-seeking activities this summer, beginning in the early morning hours among the region’s striking desert landscapes. Highlights include the AlUla Zipline, the longest and fastest of its kind in the Kingdom, offering breathtaking mountain views, as well as the Giant Swing, the AlUla Stairway, mountain rappelling, the Via Ferrata, the Canyon Hammock, and rock-climbing adventures.