Adobe to Buy Marketing Workflow Startup Workfront for $1.5 Billion

Photoshop maker Adobe Inc said on Monday it would buy Workfront. (Reuters)
Photoshop maker Adobe Inc said on Monday it would buy Workfront. (Reuters)
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Adobe to Buy Marketing Workflow Startup Workfront for $1.5 Billion

Photoshop maker Adobe Inc said on Monday it would buy Workfront. (Reuters)
Photoshop maker Adobe Inc said on Monday it would buy Workfront. (Reuters)

Photoshop maker Adobe Inc said on Monday it would buy Workfront, a work management platform for marketers, for $1.5 billion to help its customers collaborate better at a time when millions are forced to work from home.

Workfront, which has more than 3,000 customers and one million users, helps companies manage content, plan and track marketing campaigns as they attempt to keep productivity levels up with most of their employees working remotely.

Both companies are longstanding partners and already have over 1,000 shared customers.

Adobe is a premier software firm housing the industry’s most renowned graphics and photo editing application, however, it has not had the same success with collaboration tools.

Upon close, Workfront Chief Executive Officer Alex Shootman will continue to lead the Workfront team, Adobe said in a statement.

The deal is expected to close during Adobe’s first quarter of fiscal 2021.



Manga Productions to Publish 'Nioh 3' in MENA with Arabic Localization

“Nioh 3” marks the latest chapter in the acclaimed dark samurai action RPG series. (SPA)
“Nioh 3” marks the latest chapter in the acclaimed dark samurai action RPG series. (SPA)
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Manga Productions to Publish 'Nioh 3' in MENA with Arabic Localization

“Nioh 3” marks the latest chapter in the acclaimed dark samurai action RPG series. (SPA)
“Nioh 3” marks the latest chapter in the acclaimed dark samurai action RPG series. (SPA)

Manga Productions, a subsidiary of Mohammed bin Salman Foundation (Misk), announced on Tuesday its partnership with KOEI TECMO GAMES as the official publisher of the highly anticipated action title “Nioh 3” in the Middle East and North Africa region. The game is scheduled for a worldwide simultaneous launch in early 2026 on PlayStation 5 and Steam.

In a statement, Manga Production said “Nioh 3” marks the latest chapter in the acclaimed dark samurai action RPG series, celebrated for its unique blend of Japanese mythology and intense combat. With over eight million units sold worldwide, the Nioh series has established itself as a global favorite.

This new installment adopts an open field environment and a new battle system that allows players to switch between the two fighting styles "Samurai" and "Ninja" in real time during combat.

As part of the collaboration, Manga Productions will lead the Arabic localization, marketing, and regional publishing efforts. In line with the company's mission to empower local talent, Manga Productions will involve Saudi creatives in the localization process, ensuring a culturally resonant and high-quality experience for Arabic-speaking players.

Manga Productions CEO Dr. Essam Bukhary said the launch of “Nioh 3” with Arabic support for gamers in the region is another step toward delivering world-class experiences while empowering Saudi talent throughout every stage of development.

“The trust we've earned from our global partners reflects Manga Productions' strong capabilities in publishing, distribution, and marketing, as well as our continued success in delivering high-quality, culturally relevant content to audiences across the region,” he stated.

Manga Productions and KOEI TECMO GAMES remain committed to delivering high-quality entertainment that reflects the growing passion and potential of the gaming community across the Middle East.

KOEI TECMO GAMES President and COO Hisashi Koinuma stressed: “After the positive reception of DYNASTY WARRIORS: ORIGINS, we're excited to deepen our partnership with Manga Productions to bring Nioh 3 to Arabic-speaking audiences, fully localized and tailored to their expectations.”

Manga Productions Business Development and Content Licensing Director Eng. Abdulaziz Alnaghmoosh said: “Following our collaboration on DYNASTY WARRIORS: ORIGINS, which was praised for delivering an Arabic experience that felt original rather than translated, Nioh 3 is our next step in raising that standard.”

“We're committed to offering players a seamless, fully localized journey that feels like it was made for them from day one of the worldwide simultaneous launch,” he remarked.