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SRMG Launches Asharq News

SRMG Launches Asharq News
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SRMG Launches Asharq News

SRMG Launches Asharq News

The Saudi Research and Marketing Group (SRMG) has announced the launch of Asharq News, a multiplatform Arabic-language news service that will provide 24/7 coverage across the Arab world and beyond with a focus on regional and global economic affairs.

Asharq News will present technology-enabled content in multiple formats and leverage cutting-edge tech in its delivery.

An exclusive content agreement between SRMG and Bloomberg Media will power a key component of the channel, Asharq Business with Bloomberg, that draws on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

The services will expand to include an Arabic edition of Bloomberg Businessweek magazine.

Commenting on the event, Jumana Al-Rashed, CEO of SRMG, said the launch of Asharq News marks a new and exciting phase for the Arab media landscape.

"We are witnessing an unprecedented pace of change worldwide and keeping up to date with this change means recognizing the power of information and forging partnerships to harness that power,” she noted, adding: "SRMG and Bloomberg bring together the best of both worlds: the in-depth market knowledge of SRMG and Bloomberg’s rigorous, data-driven reporting.We are confident that through this collaboration, Asharq News will set new standards for business news delivery to Arabic-speaking viewers.”

For his part, CEO of Bloomberg Media Group Justin Smith stressed that the Middle East is home to many dynamic economies and business communities.

"Collaborating on Asharq Business with Bloomberg will allow us to deliver the best of Bloomberg’s insights and analysis to a new audience of business decision-makers across the Arab world.”

Also, Arif Amiri, CEO of DIFC Authority welcomed the launch of Asharq News to the Center, saying: "Being part of DIFC will provide Asharq News with access to the largest financial ecosystem in the region, allowing it to report news reflecting the important global economic, financial and corporate information being generated by our clients.”

Asharq News will offer its artificial intelligence-powered digital services via two websites.

The first is dedicated to business news in collaboration with Bloomberg Media, while the second features general news and in-depth analysis.

Remarkably, the AI integration allows readers to access content that matches their interests. Also, both portals are linked to content-rich social media accounts.

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Food Grown with Fewer Chemicals? A Brazilian Scientist Wins $500,000 for Showing the Way 

This undated image provided by the World Food Prize, shows Dr. Mariangela Hungria. (Antonio Neto/World Food Prize via AP)
This undated image provided by the World Food Prize, shows Dr. Mariangela Hungria. (Antonio Neto/World Food Prize via AP)
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Food Grown with Fewer Chemicals? A Brazilian Scientist Wins $500,000 for Showing the Way 

This undated image provided by the World Food Prize, shows Dr. Mariangela Hungria. (Antonio Neto/World Food Prize via AP)
This undated image provided by the World Food Prize, shows Dr. Mariangela Hungria. (Antonio Neto/World Food Prize via AP)

A Brazilian scientist who pushed back against chemical fertilizers and researched biologically based approaches to more robust food production has been honored with this year’s World Food Prize, the organization announced Tuesday.

Microbiologist Mariangela Hungria's research helped her country become an agricultural powerhouse, an accomplishment that has now won her $500,000 from the Iowa-based World Food Prize Foundation. Hungria has been researching biological seed and soil treatments for 40 years and has worked with Brazilian farmers to implement her findings.

"I still cannot believe it. Everybody said, my whole life, it's improbable, you are going the wrong way, just go to things like chemicals and so on. And then, I received the most important prize in the world of agriculture," Hungria said in an interview. "Sometimes I still think I'll wake up and see that it's not true."

Norman Borlaug, who received the Nobel Peace Prize in 1970 for his work to dramatically increase crop yields and reduce the threat of starvation in many countries, founded the World Food Prize. Since the first prize was handed out in 1987, 55 people have been honored.

Hungria said she grew up wanting to alleviate hunger. Early in her career, she decided to focus on a process called biological nitrogen fixation, in which soil bacteria could be used to promote plant growth. At that time, farmers in Brazil and around the world were reluctant to reduce their use of nitrogen fertilizers, which dramatically increase crop production but lead to greenhouse gas emissions and pollutes waterways.

Hungria studied how bacteria can interact with plant roots to naturally produce nitrogen. She then demonstrated her work on test plots and began working directly with farmers to convince them that they wouldn't have to sacrifice high crop yields if they switched to a biological process.

The work is credited for increasing yields of several crops, including wheat, corn and beans, but it has been especially affective on soybeans. Brazil has since become the world's largest soybean producer, surpassing the United States and Argentina.

Although Hungria's research could be applied on farms in other countries, soybean production in the US is different than it is in Brazil; American farmers typically rotate crops on their land between growing corn and soybeans. Enough nitrate fertilizer applied to corn still remains in the soil when soybeans are planted that little or no fertilizer needs to be applied, Hungria said.

Brazilian agricultural companies have faced fierce criticism for clearing forested land to create farmland, largely to grow soybeans.

Much of that criticism is justified, Hungria said, but she added that her biological approach builds up the soil and makes further encroachment into forested areas less necessary.

"If you manage the crop well, the crop will enrich the soil with nitrogen. Soil health improves if you do the right things," she said.

Hungria will be awarded her prize at an annual October gathering in Des Moines, Iowa, of agricultural researchers and officials from around the world.

Gebisa Ejeta, chair of the World Food Prize Laureate Selection Committee, credited Hungria for her "extraordinary scientific achievements" that have transformed agriculture in South America.

"Her brilliant scientific work and her committed vision for advancing sustainable crop production to feed humanity with judicious use of chemical fertilizer inputs and biological amendments has gained her global recognition both at home and abroad," Ejeta said in a statement.