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SRMG Launches Asharq News

SRMG Launches Asharq News
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SRMG Launches Asharq News

SRMG Launches Asharq News

The Saudi Research and Marketing Group (SRMG) has announced the launch of Asharq News, a multiplatform Arabic-language news service that will provide 24/7 coverage across the Arab world and beyond with a focus on regional and global economic affairs.

Asharq News will present technology-enabled content in multiple formats and leverage cutting-edge tech in its delivery.

An exclusive content agreement between SRMG and Bloomberg Media will power a key component of the channel, Asharq Business with Bloomberg, that draws on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

The services will expand to include an Arabic edition of Bloomberg Businessweek magazine.

Commenting on the event, Jumana Al-Rashed, CEO of SRMG, said the launch of Asharq News marks a new and exciting phase for the Arab media landscape.

"We are witnessing an unprecedented pace of change worldwide and keeping up to date with this change means recognizing the power of information and forging partnerships to harness that power,” she noted, adding: "SRMG and Bloomberg bring together the best of both worlds: the in-depth market knowledge of SRMG and Bloomberg’s rigorous, data-driven reporting.We are confident that through this collaboration, Asharq News will set new standards for business news delivery to Arabic-speaking viewers.”

For his part, CEO of Bloomberg Media Group Justin Smith stressed that the Middle East is home to many dynamic economies and business communities.

"Collaborating on Asharq Business with Bloomberg will allow us to deliver the best of Bloomberg’s insights and analysis to a new audience of business decision-makers across the Arab world.”

Also, Arif Amiri, CEO of DIFC Authority welcomed the launch of Asharq News to the Center, saying: "Being part of DIFC will provide Asharq News with access to the largest financial ecosystem in the region, allowing it to report news reflecting the important global economic, financial and corporate information being generated by our clients.”

Asharq News will offer its artificial intelligence-powered digital services via two websites.

The first is dedicated to business news in collaboration with Bloomberg Media, while the second features general news and in-depth analysis.

Remarkably, the AI integration allows readers to access content that matches their interests. Also, both portals are linked to content-rich social media accounts.

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Kashmir’s Saffron Growers Experiment with Indoor Farming as Climate Pressures Mount

Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
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Kashmir’s Saffron Growers Experiment with Indoor Farming as Climate Pressures Mount

Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)
Kashmiri villagers collect stigma from saffron flowers in Pampore, 19 km (12 miles) south of Srinagar.(Reuters)

Tucked in a valley beneath the snow-capped Himalayas of the Indian Kashmir region is the town of Pampore, famed for its farms that grow the world's most expensive spice - the red-hued saffron.

This is where most of saffron is farmed in India, the world's second-largest producer behind Iran of the spice, which costs up to 325,000 rupees ($3,800) a kg (2.2 pounds) because it is so labor-intensive to harvest.

Come October, the crocus plants begin to bloom, covering the fields with bright purple flowers from which strands of fragrant red saffron are picked by hand, to be used in foods such as paella, and in fragrances and cloth dyes.

"I am proud to cultivate this crop," said Nisar Ahmad Malik, as he gathered flowers from his ancestral field.

But, while Malik has stuck to traditional farming, citing the "rich color, fragrance and aroma" of his produce through the years, some agrarian experts have been experimenting with indoor cultivation of the crop as global warming fears increase.

About 90% of India's saffron is produced in Kashmir, of which a majority is grown in Pampore, but the small town is under threat of rapid urbanization, according to the Indian Council of Scientific & Industrial Research (CSIR).

Experts say rising temperatures and erratic rainfall pose a risk to saffron production, which has dropped from 8 metric tons in the financial year 2010-11 to 2.6 metric tons in 2023-24, the federal government told parliament in February, adding that efforts were being made to boost production.

One such program is a project to help grow the plant indoors in a controlled environment in tubes containing moisture and vital nutrients, which Dr. Bashir Ilahi at state-run Sher-e-Kashmir University of Agricultural Sciences said has shown good results.

"Growing saffron in a controlled environment demonstrates temperature resistance and significantly reduces the risk of crop failure," said Ilahi, standing in his laboratory between stacks of crates containing tubes of the purple flower.

Ilahi and other local experts have been helping farmers with demonstrations on how to grow the crocus plant indoors.

"It is an amazing innovation," said Abdul Majeed, president of Kashmir's Saffron Growers Association, some of whose members, including Majeed, have been cultivating the crop indoors for a few years.

Manzoor Ahmad Mir, a saffron grower, urged more state support.

"The government should promote indoor saffron cultivation on a much larger scale as climate change is affecting the entire world, and Kashmir is no exception," Mir said.