SRMG Launches Asharq News

SRMG Launches Asharq News
TT

SRMG Launches Asharq News

SRMG Launches Asharq News

The Saudi Research and Marketing Group (SRMG) has announced the launch of Asharq News, a multiplatform Arabic-language news service that will provide 24/7 coverage across the Arab world and beyond with a focus on regional and global economic affairs.

Asharq News will present technology-enabled content in multiple formats and leverage cutting-edge tech in its delivery.

An exclusive content agreement between SRMG and Bloomberg Media will power a key component of the channel, Asharq Business with Bloomberg, that draws on Bloomberg’s comprehensive coverage from more than 2,700 journalists and analysts globally.

The services will expand to include an Arabic edition of Bloomberg Businessweek magazine.

Commenting on the event, Jumana Al-Rashed, CEO of SRMG, said the launch of Asharq News marks a new and exciting phase for the Arab media landscape.

"We are witnessing an unprecedented pace of change worldwide and keeping up to date with this change means recognizing the power of information and forging partnerships to harness that power,” she noted, adding: "SRMG and Bloomberg bring together the best of both worlds: the in-depth market knowledge of SRMG and Bloomberg’s rigorous, data-driven reporting.We are confident that through this collaboration, Asharq News will set new standards for business news delivery to Arabic-speaking viewers.”

For his part, CEO of Bloomberg Media Group Justin Smith stressed that the Middle East is home to many dynamic economies and business communities.

"Collaborating on Asharq Business with Bloomberg will allow us to deliver the best of Bloomberg’s insights and analysis to a new audience of business decision-makers across the Arab world.”

Also, Arif Amiri, CEO of DIFC Authority welcomed the launch of Asharq News to the Center, saying: "Being part of DIFC will provide Asharq News with access to the largest financial ecosystem in the region, allowing it to report news reflecting the important global economic, financial and corporate information being generated by our clients.”

Asharq News will offer its artificial intelligence-powered digital services via two websites.

The first is dedicated to business news in collaboration with Bloomberg Media, while the second features general news and in-depth analysis.

Remarkably, the AI integration allows readers to access content that matches their interests. Also, both portals are linked to content-rich social media accounts.



2 Private Lunar Landers Head Toward the Moon in Roundabout Journey

The Blue Ghost Mission 1 on a SpaceX Falcon 9 rocket lifts off from NASA's Launch Complex 39A at the agency's Kennedy Space Center in Cape Canaveral, Florida, USA, 15 January 2025. EPA/CRISTOBAL HERRERA-ULASHKEVICH
The Blue Ghost Mission 1 on a SpaceX Falcon 9 rocket lifts off from NASA's Launch Complex 39A at the agency's Kennedy Space Center in Cape Canaveral, Florida, USA, 15 January 2025. EPA/CRISTOBAL HERRERA-ULASHKEVICH
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2 Private Lunar Landers Head Toward the Moon in Roundabout Journey

The Blue Ghost Mission 1 on a SpaceX Falcon 9 rocket lifts off from NASA's Launch Complex 39A at the agency's Kennedy Space Center in Cape Canaveral, Florida, USA, 15 January 2025. EPA/CRISTOBAL HERRERA-ULASHKEVICH
The Blue Ghost Mission 1 on a SpaceX Falcon 9 rocket lifts off from NASA's Launch Complex 39A at the agency's Kennedy Space Center in Cape Canaveral, Florida, USA, 15 January 2025. EPA/CRISTOBAL HERRERA-ULASHKEVICH

In a two-for-one moonshot, SpaceX launched a pair of lunar landers Wednesday for US and Japanese companies looking to jumpstart business on Earth’s dusty sidekick.
The two landers rocketed away in the middle of the night from NASA’s Kennedy Space Center, the latest in a stream of private spacecraft aiming for the moon, The Associated Press reported. They shared the ride to save money but parted company an hour into the flight exactly as planned, taking separate roundabout routes for the monthslong journey.
It’s take 2 for the Tokyo-based ispace, whose first lander crashed into the moon two years ago. This time, it has a rover on board with a scoop to gather up lunar dirt for study and plans to test potential food and water sources for future explorers.
Lunar newcomer Texas-based Firefly Aerospace is flying 10 experiments for NASA, including a vacuum to gather dirt, a drill to measure the temperature below the surface and a device that could be used by future moonwalkers to keep the sharp, abrasive particles off their spacesuits and equipment.
Firefly’s Blue Ghost — named after a species of US Southeastern fireflies — should reach the moon first. The 6-foot-6-inches-tall (2-meter-tall) lander will attempt a touchdown in early March at Mare Crisium, a volcanic plain in the northern latitudes.
The slightly bigger ispace lander named Resilience will take four to five months to get there, targeting a touchdown in late May or early June at Mare Frigoris, even farther north on the moon’s near side.
“We don’t think this is a race. Some people say ‘race to the moon,’ but it’s not about the speed,” ispace’s founder CEO Takeshi Hakamada said this week from Cape Canaveral.
Both Hakamada and Firefly CEO Jason Kim acknowledge the challenges still ahead, given the wreckage littering the lunar landscape. Only five countries have successfully placed spacecraft on the moon since the 1960s: the former Soviet Union, the US, China, India and Japan.
“We’ve done everything we can on the design and the engineering,” Kim said. Even so, he pinned an Irish shamrock to his jacket lapel Tuesday night for good luck.
The US remains the only one to have landed astronauts. NASA’s Artemis program, the successor to Apollo, aims to get astronauts back on the moon by the end of the decade.
Before that can happen, “we’re sending a lot of science and a lot of technology ahead of time to prepare for that,” NASA's science mission chief Nicky Fox said on the eve of launch.
If acing their respective touchdowns, both spacecraft will spend two weeks operating in constant daylight, shutting down once darkness hits.
Once lowered onto the lunar surface, ispace’s 11-pound (5-kilogram) rover will stay near the lander, traveling up to hundreds of yards (meters) in circles at a speed of less than one inch (a couple centimeters) per second. The rover has its own special delivery to drop off on the lunar dust: a toy-size red house designed by a Swedish artist.
NASA is paying $101 million to Firefly for the mission and another $44 million for the experiments. Hakamada declined to divulge the cost of ispace’s rebooted mission with six experiments, saying it's less than the first mission that topped $100 million.
Coming up by the end of February is the second moonshot for NASA by Houston-based Intuitive Machines. Last year, the company achieved the first US lunar touchdown in more than a half-century, landing sideways near the south pole but still managing to operate.