Trot is Hot: It's Not Just K-pop in South Korea

Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
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Trot is Hot: It's Not Just K-pop in South Korea

Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)

In a film theater near Seoul, scores of middle-aged South Korean women in matching baby-blue T-shirts, hair bands and face masks inscribed with the word “Hero” are screaming, singing along and taking selfies.

They are some of the 135,000-member fan club of top male South Korean singer Lim Young-woong, gathering to watch “Mr. Trot: The Movie”, a movie featuring him and other singers who perform the country’s oldest form of popular music, commonly called trot.

Lim’s fan club is called “Age of Hero”, after the singer’s name which means hero in Korean.

Once ridiculed as music for grannies, trot is making a comeback and many South Koreans, mostly in their 40s and above, are cheering an alternative to K-pop idol music in one of the world’s fastest ageing societies.

K-pop is a multi-billion-dollar global music industry with bubbly bands like BTS and BLACKPINK enjoying huge fan bases outside South Korea.

But at home, trot signers performing old ballads have seen the biggest increase in fans, according to top portal website Daum that analyses growth rates of fan clubs and their social media activities.

“Our country is ageing, but it is hard to find songs that bring emotional empathy for the elderly population because the music is too idol-oriented” said Park Woo-jung, 54, a member of Age of Hero.

“But listening to Lim Young-woong, I find his voice beautiful and comforting,” said Park, wearing the sky-blue Hero mask. Lim’s new single topped online music charts earlier this month.

Although considered uncool by youngsters, trot music has a broad national following with a storied history of success going back before the birth of modern K-pop. The music’s melancholic lyrics of unrequited love or yearning played to a repetitive beat has resonated with babyboomers and retirees, the generation that helped build Asia’s fourth-largest economy.

Money and time
Today, fans of the genre have become an economic force to reckon with and many use their unlimited data plans to plug into streaming sites or vote for their favorite stars at awards, embracing ways of K-pop followers.

“Fandom of the middle-age and elderly is unconditional,” said Jung Duk Hyun, a pop culture columnist. “They have time to listen all day. They have money, and think their stars energize their life, then aggressively invest by buying and clicking.”

When Lim of Mr. Trot became the model for a Ssangyong Motor SUV this year, sales surged 63% in May and 98% in June compared to the vehicle’s monthly average sales between January and April this year, the carmaker said.

Song Jong-choon is a fan of trot singer Song Ga-in whose songs, he says, “heal his broken soul,” especially one about lost hometowns that remind him of the countryside home he left. He doesn’t hesitate a moment to support her career.

“We are old, and many of us are in 50s who have economic power, so normally don’t mind the spending. But, if you are a (K-pop) idol fan, you have to do a part-time job to buy a concert ticket.”

Song is head of Song Ga-in’s fan club “AGAIN” with 57,000 members and six regional chapters. The club has its own guide book to show how to subscribe to streaming sites, and click likes for her music videos.

The living room of his apartment is decorated with giant photos of the singer and merchandise in her signature pink ranging from aprons to cushions with the singer’s pictures.

Trot is unlikely to reach the global success of K-pop largely because of the language barrier, but fans believe their fandom as something special, treating their stars as if they are their own children.

“BTS has (its fanclub) ARMY but we are Mommies,” said Hwang Eun-jeong, a 52-year-old housewife and a member of Lim Young-woong’s fan club.



Olivia Rodrigo, John Cena and Other Celebrities Make Their Way to Wimbledon’s Royal Box

Singer Olivia Rodrigo, left, Olympic gold medalist Tom Daley, center, and wrestler John Cena sit in the Royal Box at Centre Court during the Wimbledon Tennis Championships in London, Wednesday, July 2, 2025. (AP)
Singer Olivia Rodrigo, left, Olympic gold medalist Tom Daley, center, and wrestler John Cena sit in the Royal Box at Centre Court during the Wimbledon Tennis Championships in London, Wednesday, July 2, 2025. (AP)
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Olivia Rodrigo, John Cena and Other Celebrities Make Their Way to Wimbledon’s Royal Box

Singer Olivia Rodrigo, left, Olympic gold medalist Tom Daley, center, and wrestler John Cena sit in the Royal Box at Centre Court during the Wimbledon Tennis Championships in London, Wednesday, July 2, 2025. (AP)
Singer Olivia Rodrigo, left, Olympic gold medalist Tom Daley, center, and wrestler John Cena sit in the Royal Box at Centre Court during the Wimbledon Tennis Championships in London, Wednesday, July 2, 2025. (AP)

Olivia Rodrigo. John Cena. Dave Grohl. Priyanka Chopra and Nick Jonas. There was as much star power - or maybe even more? - in the Royal Box at Wimbledon as there was down below on the Centre Court grass on Wednesday.

And that was on an afternoon that featured two-time defending men's champion Carlos Alcaraz, No. 1-ranked woman Aryna Sabalenka, and 2021 US Open champion Emma Raducanu of Britain all winning matches at the grasscourt Grand Slam tournament's main stadium to reach the third round.

"It's so special in the Royal Box to have those kind of people in there. It definitely adds a bit of pressure, I guess, if you look up and you kind of recognize (them)," Raducanu said. "That's why I try and stay with my eyes on the court as much as possible. Only after, you kind of look up and take it all in, if they're still there."

The seats in the Royal Box behind one of the baselines are by invitation only, and there was quite a list of celebrities on hand for Day 3 of competition.

"I was trying not to look today," Sabalenka said about the collection of boldfaced names, explaining that she might be distracted while competing. "I was just trying to focus on my game. Later on, I'm going to open the social media (and ask), 'OK, who was there?'"

Well, Aryna, here's a rundown:

Rodrigo, fresh off headlining at music festival Glastonbury while on tour for her GUTS album, sat next to Cena, the professional wrestler and movie star. Rodrigo chatted at one point with former England soccer coach Roy Hodgson (the current person in that job, Thomas Tuchel, also was in attendance).

Grohl, a member of the rock bands Foo Fighters and Nirvana, made an appearance, too, as did the married couple Chopra and Jonas. Hollywood's Judd Apatow and Leslie Mann, who also are married, were on the Royal Box list, along with actor Dominic Cooper.

Others taking in a day of tennis at the most famous court in the world included British athletes from other sports, such as Olympic gold medalists Sophie Bray (field hockey) and Tom Daley (diving), and Paralympic gold medalist William Ellard (swimming).

Oh, and there was actual British royalty there Wednesday: Princess Michael of Kent.