Trot is Hot: It's Not Just K-pop in South Korea

Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
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Trot is Hot: It's Not Just K-pop in South Korea

Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)
Fans of South Korean singer Lim Young-woong pose for photographs with banners bearing his name, before watching a movie featuring ‘trot’ singers including Lim Young-woong, at a theater in Gunpo, South Korea, October 22, 2020. (Reuters)

In a film theater near Seoul, scores of middle-aged South Korean women in matching baby-blue T-shirts, hair bands and face masks inscribed with the word “Hero” are screaming, singing along and taking selfies.

They are some of the 135,000-member fan club of top male South Korean singer Lim Young-woong, gathering to watch “Mr. Trot: The Movie”, a movie featuring him and other singers who perform the country’s oldest form of popular music, commonly called trot.

Lim’s fan club is called “Age of Hero”, after the singer’s name which means hero in Korean.

Once ridiculed as music for grannies, trot is making a comeback and many South Koreans, mostly in their 40s and above, are cheering an alternative to K-pop idol music in one of the world’s fastest ageing societies.

K-pop is a multi-billion-dollar global music industry with bubbly bands like BTS and BLACKPINK enjoying huge fan bases outside South Korea.

But at home, trot signers performing old ballads have seen the biggest increase in fans, according to top portal website Daum that analyses growth rates of fan clubs and their social media activities.

“Our country is ageing, but it is hard to find songs that bring emotional empathy for the elderly population because the music is too idol-oriented” said Park Woo-jung, 54, a member of Age of Hero.

“But listening to Lim Young-woong, I find his voice beautiful and comforting,” said Park, wearing the sky-blue Hero mask. Lim’s new single topped online music charts earlier this month.

Although considered uncool by youngsters, trot music has a broad national following with a storied history of success going back before the birth of modern K-pop. The music’s melancholic lyrics of unrequited love or yearning played to a repetitive beat has resonated with babyboomers and retirees, the generation that helped build Asia’s fourth-largest economy.

Money and time
Today, fans of the genre have become an economic force to reckon with and many use their unlimited data plans to plug into streaming sites or vote for their favorite stars at awards, embracing ways of K-pop followers.

“Fandom of the middle-age and elderly is unconditional,” said Jung Duk Hyun, a pop culture columnist. “They have time to listen all day. They have money, and think their stars energize their life, then aggressively invest by buying and clicking.”

When Lim of Mr. Trot became the model for a Ssangyong Motor SUV this year, sales surged 63% in May and 98% in June compared to the vehicle’s monthly average sales between January and April this year, the carmaker said.

Song Jong-choon is a fan of trot singer Song Ga-in whose songs, he says, “heal his broken soul,” especially one about lost hometowns that remind him of the countryside home he left. He doesn’t hesitate a moment to support her career.

“We are old, and many of us are in 50s who have economic power, so normally don’t mind the spending. But, if you are a (K-pop) idol fan, you have to do a part-time job to buy a concert ticket.”

Song is head of Song Ga-in’s fan club “AGAIN” with 57,000 members and six regional chapters. The club has its own guide book to show how to subscribe to streaming sites, and click likes for her music videos.

The living room of his apartment is decorated with giant photos of the singer and merchandise in her signature pink ranging from aprons to cushions with the singer’s pictures.

Trot is unlikely to reach the global success of K-pop largely because of the language barrier, but fans believe their fandom as something special, treating their stars as if they are their own children.

“BTS has (its fanclub) ARMY but we are Mommies,” said Hwang Eun-jeong, a 52-year-old housewife and a member of Lim Young-woong’s fan club.



Dua Lipa, Public Figures Urge UK to End Israel Arms Sales

Dua Lipa. (Getty Images/AFP)
Dua Lipa. (Getty Images/AFP)
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Dua Lipa, Public Figures Urge UK to End Israel Arms Sales

Dua Lipa. (Getty Images/AFP)
Dua Lipa. (Getty Images/AFP)

Pop star Dua Lipa joined some 300 UK celebrities in signing an open letter Thursday urging Britain to halt arms sales to Israel, after similar pleas from lawyers and writers.

Actors, musicians, activists and other public figures wrote the letter calling on Prime Minister Keir Starmer to "end the UK's complicity in the horrors in Gaza".

British-Albanian pop sensation Dua Lipa has been vocal about the war in Gaza and last year criticized Israel's offensive as a "genocide".

Israel has repeatedly denied allegations of genocide and says its campaign intends to crush Hamas following the deadly October 2023 attack by the Palestinian fighters.

Other signatories include actors Benedict Cumberbatch, Tilda Swinton and Riz Ahmed, and musicians Paloma Faith, Annie Lennox and Massive Attack.

"You can't call it 'intolerable' and keep sending arms," read the letter to Labour leader Starmer organized by Choose Love, a UK-based humanitarian aid and refugee advocacy charity.

Sports broadcaster Gary Lineker, who stepped down from his role at the BBC after a social media post that contained anti-Semitic imagery, also signed the letter.

Signatories urged the UK to ensure "full humanitarian access across Gaza", broker an "immediate and permanent ceasefire", and "immediately suspend" all arms sales to Israel.

"The children of Gaza cannot wait another minute. Prime Minister, what will you choose? Complicity in war crimes, or the courage to act?", the letter continued.

Earlier this month, Starmer slammed Israel's "egregious" renewed military offensive in Gaza and promised to take "further concrete actions" if it did not stop -- without detailing what the actions could be.

Last September the UK government suspended 30 out of 350 arms export licenses to Israel, saying there was a "clear risk" they could be used to breach humanitarian law.

Global outrage has grown after Israel ended a ceasefire in March and stepped up military operations this month, killing thousands of people in a span of two months according to figures by the Hamas-run health ministry.

The humanitarian situation has also sparked alarm and fears of starvation after a two-month blockade on aid entering the devastated territory.

Over 800 UK lawyers including Supreme Court justices, and some 380 British and Irish writers warned of Israel committing a "genocide" in Gaza in open letters this week.

Hamas killed 1,218 people, mostly civilians, in their October 2023 attack on Israel, according to an AFP tally based on official figures.

Fighters also took 251 hostages, 57 of whom remain in Gaza, including 34 who the Israeli military says are dead.

Israel's military offensive launched in response has killed 54,084, mostly civilians, in Gaza according to its health ministry, displaced nearly the entire population and ravaged swathes of the besieged strip.