Shaping Saudi Arabia’s Global Identity Through Diriyah

Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
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Shaping Saudi Arabia’s Global Identity Through Diriyah

Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih

Diriyah Gate Development Authority CEO Jerry Inzerillo has stressed that Saudi Arabia has an abundance of historical sites, but described Diriyah as “special.”

“It is the cradle of the establishment of the Saudi entity and the birthplace of the Arabian Peninsula,” he said, indicating that he is awaiting the announcement of the protocol on containing the spread of the coronavirus to resume activities and allow tourists to visit the historic site.

He made the comments on Wednesday during a media briefing on the sidelines of the Group of Twenty meetings.

He said the World Travel & Tourism Council and the World Tourism Organization had listed Saudi Arabia’s tourism sector as among the fastest growing in the world after it began to issue tourist visas late last year.

On the stages of development of Saudi Arabia’s different sectors, Inzerillo said: “It all started in Diriyah.”

He emphasized the importance of building the future on the basis of the region’s history and heritage.

He also hoped Diriyah, often referred to as the "jewel of the Kingdom," will become Saudi Arabia’s icon.

“We want the palaces of Turaif to be the primary image that identifies Saudi Arabia, and for it to become the location tourists flock to in order to have their picture taken next to it, just as many other sites visited by tourists have come to identify countries.”

He said: “In addition to the Crown Prince’s vision for supporting the Diriyah community, it seeks to make it an attractive place to live, work, study, enjoy oneself and play sports.”

He added that the Authority is working on establishing “many museums, 30 hotels, and hundreds of restaurants.”



SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
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SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)

Saudia Airlines (SAUDIA) has earned the Best Airline Cabin Crew award at the 2024 Business Traveler North America Awards ceremony in Miami, US.
SAUDIA Chief Guest Experience Officer Rossen Dimitrov received the award, which is given to airlines for the first time, SPA reported.
Dimitrov said that the award received by SAUDIA is testimony to its dedication to enhancing the travel experience, aiming to elevate it to new heights and surpass expectations. He added that air service constitutes a critical aspect of travel, and is a key indicator of service quality that reflects the level of guest satisfaction.
This international recognition, he said, underscores the effectiveness of SAUDIA employees, “particularly the team of navigators who are crucial to the operational system, managing over 500 flights daily”.
He noted that air service is experiencing significant improvements that showcase Saudi culture, from the warm welcome and assistance to the menu featuring meals inspired by the Saudi cuisine, and the tradition of serving Saudi coffee and dates sourced from the homeland, as a sign of hospitality.
As part of its strategic vision for a new era, SAUDIA is dedicated to continuous innovation and to coming up with impactful initiatives that improve services and products. Its commitment to improving its operational performance is evident in the modern, and expanding, fleet, which currently includes 144 aircraft that helps it carry out its plan of connecting the world with the Kingdom.