Shaping Saudi Arabia’s Global Identity Through Diriyah

Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
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Shaping Saudi Arabia’s Global Identity Through Diriyah

Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih
Jerry Inzerillo, CEO of the Diriyah Gate Development Authority. Photo: Bashir Salih

Diriyah Gate Development Authority CEO Jerry Inzerillo has stressed that Saudi Arabia has an abundance of historical sites, but described Diriyah as “special.”

“It is the cradle of the establishment of the Saudi entity and the birthplace of the Arabian Peninsula,” he said, indicating that he is awaiting the announcement of the protocol on containing the spread of the coronavirus to resume activities and allow tourists to visit the historic site.

He made the comments on Wednesday during a media briefing on the sidelines of the Group of Twenty meetings.

He said the World Travel & Tourism Council and the World Tourism Organization had listed Saudi Arabia’s tourism sector as among the fastest growing in the world after it began to issue tourist visas late last year.

On the stages of development of Saudi Arabia’s different sectors, Inzerillo said: “It all started in Diriyah.”

He emphasized the importance of building the future on the basis of the region’s history and heritage.

He also hoped Diriyah, often referred to as the "jewel of the Kingdom," will become Saudi Arabia’s icon.

“We want the palaces of Turaif to be the primary image that identifies Saudi Arabia, and for it to become the location tourists flock to in order to have their picture taken next to it, just as many other sites visited by tourists have come to identify countries.”

He said: “In addition to the Crown Prince’s vision for supporting the Diriyah community, it seeks to make it an attractive place to live, work, study, enjoy oneself and play sports.”

He added that the Authority is working on establishing “many museums, 30 hotels, and hundreds of restaurants.”



Turki Alalshikh Honored as ‘Most Influential Personality of the Decade’ at MENA Effie Awards

Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority (Asharq Al-Awsat)
Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority (Asharq Al-Awsat)
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Turki Alalshikh Honored as ‘Most Influential Personality of the Decade’ at MENA Effie Awards

Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority (Asharq Al-Awsat)
Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority (Asharq Al-Awsat)

In a landmark global achievement, Turki Alalshikh, Chairman of Saudi Arabia’s General Entertainment Authority, was named the “Most Influential Personality of the Decade” during the MENA Effie Awards ceremony.

Theprestigious honor recognizes his transformative contributions to the Kingdom’s entertainment sector and his pivotal role in its development and international prominence.

The MENA Effie Awards, renowned for celebrating impact and creativity across the Middle East and North Africa, distinguishes individuals whose efforts have delivered exceptional and lasting contributions over the past decade.

Alalshikh’s recognition underscores his status as one of the most influential figures in global entertainment and reflects Saudi Arabia’s growing impact on the international cultural and entertainment landscape.

Under his leadership, the General Entertainment Authority has played a key role in enhancing the quality of life in Saudi Arabia, aligning with the objectives of Saudi Vision 2030. His efforts have established a world-class entertainment ecosystem, bolstering the national economy and fostering sustainable development.

Since the launch of Riyadh Season 2024 in October, spearheaded by Alalshikh, the event has attracted unprecedented global attention. In less than a month, approximately 6 million visitors attended, showcasing the event’s extraordinary appeal to both local and international audiences.

The season features thousands of events, ranging from concerts and art exhibitions to theater performances and family-friendly activities. Riyadh Season 2024 includes five main zones—Boulevard World, Kingdom Arena, Boulevard City, The Venue, and Al-Suwaidi Park—each offering a distinctive and immersive experience.

During its opening week, the season set a record with 2 million visitors, highlighting the public’s enthusiasm for this eagerly awaited event.