China Sets Launch Window for Mission to Moon

The Long March 3A rocket and a lunar orbiter, the Chang'e One, which are under wraps, sits on the launch pad at the Xichang Satellite Launch Centre, in southwest China's Sichuan province, October 20, 2007. China's preparations to launch its first lunar orbiter are on schedule for lift-off later this week, a Chinese official said on Monday. REUTERS/China Daily
The Long March 3A rocket and a lunar orbiter, the Chang'e One, which are under wraps, sits on the launch pad at the Xichang Satellite Launch Centre, in southwest China's Sichuan province, October 20, 2007. China's preparations to launch its first lunar orbiter are on schedule for lift-off later this week, a Chinese official said on Monday. REUTERS/China Daily
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China Sets Launch Window for Mission to Moon

The Long March 3A rocket and a lunar orbiter, the Chang'e One, which are under wraps, sits on the launch pad at the Xichang Satellite Launch Centre, in southwest China's Sichuan province, October 20, 2007. China's preparations to launch its first lunar orbiter are on schedule for lift-off later this week, a Chinese official said on Monday. REUTERS/China Daily
The Long March 3A rocket and a lunar orbiter, the Chang'e One, which are under wraps, sits on the launch pad at the Xichang Satellite Launch Centre, in southwest China's Sichuan province, October 20, 2007. China's preparations to launch its first lunar orbiter are on schedule for lift-off later this week, a Chinese official said on Monday. REUTERS/China Daily

China plans to launch an unmanned spacecraft to the moon between 4 am and 5 am Beijing time on Tuesday (2000-2100 GMT on Monday), the official Xinhua news agency said, citing information from the country’s National Space Administration.

Chang’e 5 is the country's most ambitious lunar mission yet. If successful, it would be a major advance for China's space program, and some experts said it could pave the way for bringing samples back from Mars or even a crewed lunar mission.

The four modules of the Chang’e 5 spacecraft are expected be sent into space Tuesday aboard a massive Long March-5 rocket from the Wenchang launch center along the coast of the southern island province of Hainan, according to a NASA description of the mission.

The secretive Chinese National Space Administration has only said that a launch is scheduled for late November, although the Lunar Exploration Project said in a statement Monday that success in orbiting, descending and returning would “lay a solid foundation for future missions.”

The mission's key task is to drill 2 meters (almost 7 feet) beneath the moon's surface and scoop up about 2 kilograms (4.4 pounds) of rocks and other debris to be brought back to Earth, according to NASA. That would offer the first opportunity to scientists to study newly obtained lunar material since the American and Russian missions of the 1960s and 1970s.

After making the three-day trip from Earth, the Chang’e 5 lander’s time on the moon is scheduled to be short and sweet. It can only stay one lunar daytime, or about 14 Earth days, because it lacks the radioisotope heating units to withstand the moon’s freezing nights, The Associated Press reported.

The lander will dig for materials with its drill and robotic arm and transfer them to what's called an ascender, which will lift off from the moon and dock with the “service capsule.” The materials will then be moved to the return capsule for the trip home to Earth.

The technical complexity of Chang’e 5, with its four components, makes it “remarkable in many ways,” said Joan Johnson-Freese, a space expert at the US Naval War College.

“China is showing itself capable of developing and successfully carrying out sustained high-tech programs, important for regional influence and potentially global partnerships,” she said.

Chang’e 4 — which was the first soft landing on the moon’s relatively unexplored far side almost two years ago — is currently collecting full measurements of radiation exposure from the lunar surface, information vital for any country that plans to send astronauts to the moon.

China in July became one of three countries to have launched a mission to Mars, in China's case an orbiter and a rover that will search for signs of water on the red planet. The CNSA says the spacecraft Tianwen 1 is on course to arrive at Mars around February.



Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
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Monsters and Memes: Labubu Dolls Ride China Soft-power Wave

Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP
Labubu dolls on display at the Pop Land theme park in Beijing. Pedro PARDO / AFP

Small, fuzzy and baring sharp teeth, Chinese toymaker Pop Mart's Labubu monster dolls have taken over the world, drawing excited crowds at international stores and adorning the handbags of celebrities such as Rihanna and Cher.

Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America, said AFP.

Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive.

The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys.

"Now everything goes viral... because of social media. And yes, it's cool. It's different."

While neighboring East Asian countries South Korea and Japan are globally recognized for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein.

There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products.

"It has been hard for the world's consumers to perceive China as a brand-creating nation," the University of Maryland's Fan Yang told AFP.

Pop Mart has bucked the trend, spawning copycats dubbed by social media users as "lafufus" and detailed YouTube videos on how to verify a doll's authenticity.

Brands such as designer womenswear label Shushu/Tong, Shanghai-based Marchen and Beijing-based handbag maker Songmont have also gained recognition abroad over the past few years.

"It might just be a matter of time before even more Chinese brands become globally recognizable," Yang said.

TikTok effect

Through viral exports like Labubu, China is "undergoing a soft-power shift where its products and image are increasingly cool among young Westerners," said Allison Malmsten, an analyst at China-based Daxue Consulting.

Malmsten said she believed social media could boost China's global image "similar to that of Japan in the 80s to 2010s with Pokemon and Nintendo".

Video app TikTok -- designed by China's ByteDance -- paved the way for Labubu's ascent when it became the first Chinese-branded product to be indispensable for young people internationally.

Joshua Kurlantzick from the Council on Foreign Relations (CFR) told AFP that "TikTok probably played a role in changing consumers' minds about China".

TikTok, which is officially blocked within China but still accessible with VPN software, has over one billion users, including what the company says is nearly half of the US population.

The app has become a focus of national security fears in the United States, with a proposed ban seeing American TikTok users flock to another Chinese app, Rednote, where they were welcomed as digital "refugees".

A conduit for Chinese social media memes and fashion trends, TikTok hosts over 1.7 million videos about Labubu.

Labubumania

Cultural exports can "improve the image of China as a place that has companies that can produce globally attractive goods or services", CFR's Kurlantzick told AFP.

"I don't know how much, if at all, this impacts images of China's state or government," he said, pointing to how South Korea's undeniable soft power has not translated into similar levels of political might.

While plush toys alone might not translate into actual power, the United States' chaotic global image under the Trump presidency could benefit perceptions of China, the University of Maryland's Yang said.

"The connection many make between the seeming decline of US soft power and the potential rise in China's global image may reflect how deeply intertwined the two countries are in the minds of people whose lives are impacted by both simultaneously," she told AFP.

At the very least, Labubu's charms appear to be promoting interest in China among the younger generation.

"It's like a virus. Everyone just wants it," Kazakhstani mother-of-three Anelya Batalova told AFP at Pop Mart's theme park in Beijing.