عربي English Türkçe اردو فارسى
Logo
Latest News
Varieties

French Museums Host Visitors Virtually via TikTok

A TikTok logo is displayed on a smartphone in this illustration taken Jan. 6, 2020. (Reuters Photo)
A TikTok logo is displayed on a smartphone in this illustration taken Jan. 6, 2020. (Reuters Photo)
TT
TT

French Museums Host Visitors Virtually via TikTok

A TikTok logo is displayed on a smartphone in this illustration taken Jan. 6, 2020. (Reuters Photo)
A TikTok logo is displayed on a smartphone in this illustration taken Jan. 6, 2020. (Reuters Photo)

The covid-19 pandemic has urged many cultural landmarks to fashion new means that keep them in touch with their audiences despite the global health restrictions. French museums signed a partnership with TikTok in order to widen their popular base among the app's users, mostly teens, a report by AFP said.

The partnership aims to offer TikTok users, aged between 15 and 25 years, the opportunity to learn more about these landmarks including the Place of Versailles, and the Musée du Quai Branly, and to encourage them to visit these places personally later.

The platform, which launched in 2016 and gathered around 100 million users in Europe, plans to expand the Culture TikTok season after its remarkable success.

From 14 to 20 December, the application streamed live shows from museums. One of these shows compared the shields and protective equipment of soldiers used during World War I and those used during the Napoleonic era at Les Invalides Museum. Another showcased an exhibit about the late French actor Louis de Funes at the Cinematheque, and a third offered a tour around the collections of the Picasso Museum.

The Citroen DS from the famous film trilogy Fantômas got 376,000 views and 8,940 likes from TikTok users, while the feathered Big Chief costume, inspired by the "Mardi Gras" carnival in New Orleans, got 168,000 views and 2,784 likes.

About 100,000 TikTok users around the world attended the dance performances at the Palais de Chaillot on December 15, the day France planned to reopen art galleries.

"This partnership helped empower the cultural landmarks that didn't have enough followers on social media, stream their first live shows," Eric Garandeau, TikTok's manager of public affairs in France Eric Garandeau told AFP, noting that ads about these cultural venues have been appearing on TikTok.

Now that the number of followers for each museum has exceeded 1,000 (the number required for live streaming), they have become able to live stream their exhibitions.

Garandeau stressed that the aim "is not to compete with museums, but to encourage young people to visit them via the Culture TikTok hashtag, and express their passion for art in short videos (15-60 seconds) speaking about a painting or a musical piece.

From the Hall of Mirrors at the Palace of Versailles, TikTokers had the chance to watch a presentation by an expert specialized in the era of Louis XIV.

"At the first sight, viewers would think that the background behind the expert is virtual, as the younger generation is used to live in the virtual world. Some thought the scene is fake, but, they eventually realized that they can make a tour in the hall to enjoy the exhibits," Garandeau said.

The visit to the palace got 441,000 views and 25,000 likes.

"I dream of visiting the Palace of Versailles with someone who is fond of history and hear some stories," a user commented.

In the Musée du Quai Branly, Archeologist and Anthropologist Philippe Charlier, head of research at The First Arts Department, showcased five famous art pieces from Mali, Gabon, Brazil, Papua, and Southern United States.

Head of communication Thomas Aillagon said the media policy at the Musée du Quai Branly focuses on "highlighting the geographical diversity that reflects the diversity of cultures and origins," stressing that his museum is targeting most of TikTok lovers, who are likely not interested in the Quai Branly.

Eric Garandeau, who expected this experience to prompt other museums to use TikTok, announced that more shows will be live-streamed on the app.

"We have to encourage Americans and Japanese to visit France," he added, admitting that the language is a major challenge as the streamed content on TikTok is not translated.

TikTok, the most popular platform among the young generation, believes that education should be promoted through culture in the face of VR and AR invasion.

The app plans to adopt a similar approach to science in order to promote education by providing a platform for scientists.

Most Viewed

 
 
Varieties

Egypt Reveals Restored Colossal Statues of Pharaoh in Luxor

Visitors watch the two giant reassembled alabaster statues of Pharoah Amenhotep III, in the southern city of Luxor, Egypt, Sunday, Dec. 14, 2025. (AP Photo/Amr Nabil)
Visitors watch the two giant reassembled alabaster statues of Pharoah Amenhotep III, in the southern city of Luxor, Egypt, Sunday, Dec. 14, 2025. (AP Photo/Amr Nabil)
TT
TT

Egypt Reveals Restored Colossal Statues of Pharaoh in Luxor

Visitors watch the two giant reassembled alabaster statues of Pharoah Amenhotep III, in the southern city of Luxor, Egypt, Sunday, Dec. 14, 2025. (AP Photo/Amr Nabil)
Visitors watch the two giant reassembled alabaster statues of Pharoah Amenhotep III, in the southern city of Luxor, Egypt, Sunday, Dec. 14, 2025. (AP Photo/Amr Nabil)

Egypt on Sunday revealed the revamp of two colossal statues of a prominent pharaoh in the southern city of Luxor, the latest in the government’s archaeological events that aim at drawing more tourists to the country.

The giant alabaster statues, known as the Colossi of Memnon, were reassembled in a renovation project that lasted about two decades. They represent Amenhotep III, who ruled ancient Egypt about 3,400 years ago.

“Today we are celebrating, actually, the finishing and the erecting of these two colossal statues,” Mohamed Ismail, secretary-general of the Supreme Council of Antiquities, told The Associated Press ahead of the ceremony.

Attempts to revive a prestigious temple Ismail said the colossi are of great significance to Luxor, a city known for its ancient temples and other antiquities.

They’re also an attempt to “revive how this funerary temple of king Amenhotep III looked like a long time ago,” Ismail said.

Amenhotep III, one of the most prominent pharaohs, ruled during the 500 years of the New Kingdom, which was the most prosperous time for ancient Egypt.

The pharaoh, whose mummy is showcased at a Cairo museum, ruled between 1390–1353 BC, a peaceful period known for its prosperity and great construction, including his mortuary temple, where the Colossi of Memnon are located, and another temple, Soleb, in Nubia.

The colossi were toppled by a strong earthquake in about 1200 BC that also destroyed Amenhotep III’s funerary temple, said Mohamed Ismail, secretary-general of the Supreme Council of Antiquities.

They were fragmented and partly quarried away, with their pedestals dispersed.

Some of their blocks were reused in the Karnak temple, but archaeologists brought them back to rebuild the colossi, according to the Antiquities Ministry.

In late 1990s, an Egyptian German mission, chaired by German Egyptologist Hourig Sourouzian, began working in the temple area, including the assembly and renovation of the colossi.

“This project has in mind ... to save the last remains of a once-prestigious temple,” she said.

The statues show Amenhotep III seated with hands resting on his thighs, with their faces looking eastward toward the Nile and the rising sun. They wear the nemes headdress surmounted by the double crowns and the pleated royal kilt, which symbolizes the pharaoh’s divine rule.

Two other small statues on the pharaoh’s feet depict his wife, Tiye.

The colossi — 14.5 meters (48 feet) and 13.6 meters (45 feet) respectively — preside over the entrance of the king’s temple on the western bank of the Nile.

The 35-hectare (86-acre) complex is believed to be the largest and richest temple in Egypt and is usually compared to the temple of Karnak, also in Luxor.

The colossi were hewn in Egyptian alabaster from the quarries of Hatnub, in Middle Egypt. They were fixed on large pedestals with inscriptions showing the name of the temple, as well as the quarry.

Unlike other monumental sculptures of ancient Egypt, the colossi were partly compiled with pieces sculpted separately, which were fixed into each statue’s main monolithic alabaster core, the ministry said.

Sunday’s unveiling in Luxor came just six weeks after the inauguration of the long-delayed Grand Egyptian Museum, the centerpiece of the government’s bid to boost the country’s tourism industry. The mega project is located near the famed Giza Pyramids and the Sphinx.

“This site is going to be a point of interest for years to come,” said Tourism and Antiquities Minister Sherif Fathy, who attended the unveiling ceremony. “There are always new things happening in Luxor.”

A record number of about 15.7 million tourists visited Egypt in 2024, contributing about 8% of the country’s GDP, according to official figures.

Fathy has said about 18 million tourists are expected to visit the country this year, with authorities hoping for 30 million visitors annually by 2032.

Varieties

National Wildlife Center Launches 2nd Phase to Regulate Unlicensed Species in Saudi Arabia

National Wildlife Center Launches 2nd Phase to Regulate Unlicensed Species in Saudi Arabia
TT
TT

National Wildlife Center Launches 2nd Phase to Regulate Unlicensed Species in Saudi Arabia

National Wildlife Center Launches 2nd Phase to Regulate Unlicensed Species in Saudi Arabia

The National Center for Wildlife (NCW) has launched the second phase of its initiative to regulate the status of unlicensed wildlife species in the Kingdom, representing one of the most prominent national efforts to control wildlife possession, document ownership, and ensure that all practices related to housing, breeding, and trading comply with the Environmental Law and its implementing regulations, according to SPA.

The regularization period extends until the end of February 2026 and targets those who keep or handle wildlife on a large scale, including private collections (farms) containing more than 10 species, facilities engaged in breeding and housing wildlife, and businesses involved in selling wildlife products or derivatives.

This phase follows the success of the first, which focused on regulating the status of falcons, and reinforces the Kingdom's role in curbing illegal practices that could harm natural environments or threaten the survival of wildlife species. The initiative reflects a growing national commitment to protecting biodiversity and developing a more regulated system for managing wildlife within the Kingdom.

The regulation aims to build an accurate database of wildlife, enhance monitoring, and improve housing standards in accordance with environmental and health considerations.

The NWC emphasizes that this step aligns with national efforts to protect wildlife, support ecosystem sustainability, and address the challenges of illegal wildlife trafficking. It calls on all owners and relevant facilities to take advantage of the grace period, review the regulations through the "Fitri" platform, and contribute to a safer and more balanced ecosystem

Varieties

Islamabad Puts Drivers on Notice as Smog Crisis Worsens

This picture taken on December 9, 2025, shows buildings engulfed in dense smog due to severe air pollution in Islamabad. (Photo by Aamir QURESHI / AFP)
This picture taken on December 9, 2025, shows buildings engulfed in dense smog due to severe air pollution in Islamabad. (Photo by Aamir QURESHI / AFP)
TT
TT

Islamabad Puts Drivers on Notice as Smog Crisis Worsens

This picture taken on December 9, 2025, shows buildings engulfed in dense smog due to severe air pollution in Islamabad. (Photo by Aamir QURESHI / AFP)
This picture taken on December 9, 2025, shows buildings engulfed in dense smog due to severe air pollution in Islamabad. (Photo by Aamir QURESHI / AFP)

Truck driver Muhammad Afzal was not expecting to be stopped by police, let alone fined, as he drove into Islamabad this week because of the thick diesel fumes emanating from his exhaust pipe.

"This is unfair," he said after being told to pay 1,000 rupees ($3.60), with the threat of having his truck impounded if he did not "fix" the problem.

"I was coming from Lahore after getting my vehicle repaired. They pressed the accelerator to make it release smoke. It's an injustice," he told AFP.

Checkpoints set up this month are part of a crackdown by authorities to combat the city's soaring smog levels, with winter months the worst due to atmospheric inversions that trap pollutants at ground level.

"We have already warned the owners of stern action, and we will stop their entry into the city if they don't comply with the orders," said Dr Zaigham Abbas of Pakistan's Environmental Protection Agency (EPA), as he surveyed the checkpoint at the southeast edge of the capital.

For Waleed Ahmed, a technician inspecting the vehicles at the site, "just like a human being, a vehicle has a life cycle. Those that cross it release smoke that is dangerous to human health".

While not yet at the extreme winter levels of Lahore or the megacity Karachi, where heavy industry and brick kilns spew tons of pollutants each year, Islamabad is steadily closing the gap.

So far in December it has already registered seven "very unhealthy" days for PM2.5 particulates of more than 150 micrograms per cubic meter, according to the Swiss-based monitoring firm IQAir.

Intraday PM2.5 levels in Islamabad often exceed those in Karachi and Lahore, and in 2024 the city's average PM2.5 reading for the year was 52.3 micrograms -- surpassing the 46.2 for Lahore.

Those annual readings are far beyond the safe level of five micrograms recommended by the World Health Organization.

Built from scratch as Pakistan's capital in the 1960s, the city was envisioned as an urban model for the rapidly growing nation, with wide avenues and ample green spaces abutting the Himalayan foothills.

But the expansive layout discourages walking and public transport remains limited, meaning cars -- mostly older models -- are essential for residents to get around.

"The capital region is choked overwhelmingly by its transport sector," which produces 53 percent of its toxic PM2.5 particles, the Pakistan Air Quality Initiative, a research group, said in a recent report.

"The haze over Islamabad... is not the smoke of industry, but the exhaust of a million private journeys -- a self-inflicted crisis," it said.

Announcing the crackdown on December 7, EPA chief Nazia Zaib Ali said over 300 fines were issued at checkpoints in the first week, with 80 vehicles impounded.

"We cannot allow non-compliant vehicles at any cost to poison the city's air and endanger public health," she said in a statement.

The city has also begun setting up stations where drivers can have their emissions inspected, with those passing receiving a green sticker on their windshield.

"We were worried for Lahore, but now it's Islamabad. And that's all because of vehicles emitting pollution," said Iftikhar Sarwar, 51, as he had his car checked on a busy road near an Islamabad park.

"I never needed medicine before but now I get allergies if I don't take a tablet in the morning. The same is happening with my family," he added.

Other residents say they worry the government's measures will not be enough to counter the worsening winter smog.

"This is not the Islamabad I came to 20 years ago," said Sulaman Ijaz, an anthropologist.

"I feel uneasy when I think about what I will say if my daughter asks for clean air -- that is her basic right."