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Superdry to Use Bonded Warehouses to Avoid Post Brexit EU Tariffs

A window display is seen at a Superdry store in London, Britain, March 1, 2019. (Reuters)
A window display is seen at a Superdry store in London, Britain, March 1, 2019. (Reuters)
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Superdry to Use Bonded Warehouses to Avoid Post Brexit EU Tariffs

A window display is seen at a Superdry store in London, Britain, March 1, 2019. (Reuters)
A window display is seen at a Superdry store in London, Britain, March 1, 2019. (Reuters)

British fashion group Superdry will use bonded warehouses to avoid having to pay tariffs on product re-exported to the European Union, its boss said on Tuesday.

UK retailers, including Marks & Spencer and ASOS, have complained of issues re-exporting goods to EU countries since the end of the Brexit transition period on Dec. 31, with tariffs imposed on items not made in the UK.

Superdry CEO Julian Dunkerton said the firm was well placed because most of the product it sold in Europe was shipped from suppliers directly to its warehouse in Belgium.

“We are one of the best prepared and the least affected,” he told Reuters.

He said that for product not sent direct to Europe the group will utilize bonded warehouses.

Tariffs don’t need to be paid when goods are moved between the bonded warehouses.

“We’ll be bonded by April, both in Europe and the UK,” Dunkerton said, pointing out that about 40% of its sales were made in Europe.

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Fashion

Dolce & Gabbana Embrace Wrinkled Romance for Spring-Summer 2026

Models acknowledge the audience at the end of the presentation of creations by Dolce & Gabbana for the Menswear Ready-to-wear Spring-Summer 2026 collection as part of the Milan Fashion Week, in Milan on June 21, 2025. (AFP)
Models acknowledge the audience at the end of the presentation of creations by Dolce & Gabbana for the Menswear Ready-to-wear Spring-Summer 2026 collection as part of the Milan Fashion Week, in Milan on June 21, 2025. (AFP)
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Dolce & Gabbana Embrace Wrinkled Romance for Spring-Summer 2026

Models acknowledge the audience at the end of the presentation of creations by Dolce & Gabbana for the Menswear Ready-to-wear Spring-Summer 2026 collection as part of the Milan Fashion Week, in Milan on June 21, 2025. (AFP)
Models acknowledge the audience at the end of the presentation of creations by Dolce & Gabbana for the Menswear Ready-to-wear Spring-Summer 2026 collection as part of the Milan Fashion Week, in Milan on June 21, 2025. (AFP)

Dolce & Gabbana beckoned the warm weather with crumpled, take-me-anywhere comfort in their menswear collection for spring-summer 2026, previewed during Milan Fashion Week on Saturday.

The show opened and closed with a relaxed pajama silhouette — deliberately rumpled and effortless — in a clash of stripes, with both shorts and long trousers.

The Beethoven soundtrack belied designers Domenico Dolce and Stefano Gabbana’s more deliberate intent, underscoring the designers' structured approach to soft tailoring.

A broad shoulder double-breasted suit jacket and tie worn with pink pinstriped PJ pants encapsulated the classic summer dilemma: work vs. pleasure.

Raw knitwear, or furry overcoats, added texture. Boxers peeked out of waistbands, and big shirt cuffs out of jacket sleeves, challenging formal and casual codes.

Nothing was cleaner on the runway than a crisp striped pajama top in sky-blue and white stripes tucked into white leather Bermuda shorts — good for work and for play.

The designers' finale featured pajama suits, shorts and pants, with beaded floral patterned embroidery for an evening seaside shimmer, worn with fuzzy sliders. Twin cameo brooches gave an antique accent.

The crowd outside got to share in the fun when the finale models took the looks onto the streets, taking a full lap outside the designers’ Metropol theater. Front-row guests included actors Zane Phillips, Theo James, Lucien Laviscount and Michele Morrone.