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Cairo’s Marsam Al-Qalaa Draws Visitors Passionate about Heritage

A side of the breathtaking view from the atelier's balcony. (Asharq Al-Awsat)
A side of the breathtaking view from the atelier's balcony. (Asharq Al-Awsat)
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Cairo’s Marsam Al-Qalaa Draws Visitors Passionate about Heritage

A side of the breathtaking view from the atelier's balcony. (Asharq Al-Awsat)
A side of the breathtaking view from the atelier's balcony. (Asharq Al-Awsat)

In the heart of Historic Cairo, a new art space with an exceptional view of the surrounding Islamic architecture, Marsam Al-Qalaa (Castle Altier), opened its doors a few days ago.

The atelier is unique because of its location. From the seventh floor of an old building on a hill in the El-Khalifa neighborhood close to the square of the Salaheddine Al-Ayoubi Citadel (southern Cairo), the atelier offers visitors a panoramic view of the heritage buildings and monuments that surround it.

Some of these sites include the Sultan Hassan Mosque-Madrassa, Al-Rifai Mosque, Mosque of Qani-Bay al-Rammah and others, as well as the House of Egyptian Architecture and the Mostafa Kamel Museum.

The studio is home to a spacious hall and three others of various sizes: the Sultan, the Castle, and the Archives. It is furnished with simple items that mirror the neighborhood’s Islamic heritage. It also includes an 18-meter-long balcony where visitors can marvel at the breathtaking view.

Principal of the Al-Qalam School of Art for Arabic Calligraphy and Ornamentation, Mohamed Wahdan, founded the atelier.

Speaking to Asharq Al-Awsat, he said: “We have always had the idea of providing a safe and spacious haven for creatives and making it available to those interested in working in an alternative environment.”

Regarding long-term objectives, he said he was seeking to reinvigorate the surrounding area, which had always been known as the “Montmartre of the Citadel” area.

He added that he wants to work with travel and tourism agencies to make the atelier part of Historic Cairo packages.

“The studio is an independent cultural center affiliated with the Al-Qalam Foundation. It is a non-profit that offers services. We will collaborate with the Ministry of Youth and Sports, the Ministry of Culture and the Ministry of Tourism and Antiquities in light of the state’s movement towards developing and enhancing cultural tourism in the surrounding area. And we have already drafted protocols for this cooperation,” he explained.

Inside, visitors can meet cultural and artistic titans during the events and activities it organizes. Issam Safi El-Din, founder of the Egyptian Architectural House, is among them.

He told Asharq Al-Awsat that “despite the difficulty of going up to the seventh floor - I am on the verge of turning 80 - I was determined to visit the studio because it brings something new to the Egyptian scene, and I expect that it will have developmental and social benefits.”

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Varieties

Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
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Mobile Cinema Brings Tunisians Big Screen Experience

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP
Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs - AFP

Like many of his fellow Tunisians, 23-year-old Amine Elhani has never been to the cinema, but now, thanks to a mobile theater touring the country, he can finally enjoy the big screen.

The bright red truck of CinemaTdour, or "moving cinema", has transformed parking lots and factory grounds in underserved towns and neighbourhoods across the North African country into pop-up theaters.

In the central town of Djemmal, dozens of workers unloaded the expandable truck, easily setting up a fully equipped outdoor movie theater with 100 seats.

"The screen is huge, and the sound effects are amazing," said Elhani, who had so far only watched films on his phone or computer.

He had "never had the chance to go to a movie theater", he told AFP.

"It's a fantastic experience, especially because I'm watching with friends."

Movie theaters are scarce in Tunisia, numbering at just 15 and largely concentrated in major urban hubs.

Recognizing this gap, CinemaTdour was launched in May by private cultural network Agora and nonprofit Focus Gabes, with funding from private donors.

"We wanted a way to reach as many viewers as possible, in a short time and on a limited budget, while offering them an authentic cinematic experience," project director Ghofrane Heraghi told AFP.

Mobile cinemas have long existed in other countries, but Heraghi said CinemaTdour was "unique" for turning a truck into a full-fledged theater.

Without government funding, CinemaTdour relies heavily on partnerships with private companies to cover costs like film rights, maintenance and staffing.

The truck itself was purchased on credit for about one million Tunisian dinars ($315,000), Heraghi said, with annual operating expenses of around 500,000 dinars.

For 10 days in Djemmal, residents could watch films for free thanks to a partnership with German car parts manufacturer Draxlmaier, which has a factory in the town.

Jihene Ben Amor, Draxlmaier's communications manager in Tunisia, said the company wanted to "contribute to the development" of remote and underserved regions where it operates.

For many workers, earning up to 1,000 dinars a month, the cost of tickets and the journey to a main city with a movie theater can be prohibitive.

"Having this cinema right outside their workplace also gives workers a sense of pride and belonging," said Ben Amor.

- 'Social impact' -

After Djemmal, CinemaTdour set up in Hay Hlel, an impoverished neighbourhood of the capital Tunis.

Many children gathered around the pop-up theater, eager for their turn.

Yomna Warhani, 11, was beaming with excitement, anticipating her first ever movie screening.

"I can't wait to see what it's like inside and what films they'll show," she said.

Nejiba El Hadji, a 47-year-old mother of four, said: "It's not just the kids who are thrilled, believe me."

To her, the mobile cinema was a rare source of joy in an otherwise bleak environment.

"We have nothing here, no cultural centers and no entertainment, just the streets," said Hadji.

"People say our kids are lost, but no one does anything about it."

CinemaTdour's two-week stay in Hay Hlel was funded by the World Health Organization, with screenings themed on mental health, smoking and drug abuse, and violence against women.

The shows were tailored for younger audiences as well as for viewers with hearing or visual impairments.

Heraghi, the project head, said that "what drives us is the social impact of culture."

"We want to break stereotypes, shift mindsets, and promote values like social cohesion and community spirit."

In just a few months, CinemaTdour has reached more than 15,000 people, including 7,500 in the southern oasis town of Nefta where a month of free screenings was sponsored by a date exporter.

The project now hopes to secure funding for additional trucks to expand its activities across the country.

But Heraghli has even bigger aspirations, she said, "taking it to Algeria, Libya, and maybe even across Africa".