Jewelry Maker Pandora Expects Return to Sales Growth in 2021

The logo of Jewelry maker Pandora. Reuters file photo
The logo of Jewelry maker Pandora. Reuters file photo
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Jewelry Maker Pandora Expects Return to Sales Growth in 2021

The logo of Jewelry maker Pandora. Reuters file photo
The logo of Jewelry maker Pandora. Reuters file photo

Jewelry maker Pandora expects to return to sales growth in 2021 for the first time in three years despite many shops still being closed because of the COVID-19 pandemic, it said on Thursday.

Pandora, best known for its customizable silver charm bracelets, said it expects about a quarter of its more than 2,700 shops worldwide to be shut during the first half of the year.

The jeweler posted fourth-quarter sales and operating profit in line with expectations. Helped by improving online sales and customers spending more on gifts and discretionary goods instead of travel and services, it had a strong end to 2020.

"Despite significant disruptions, we managed to navigate the business to a very strong performance, leading to market share gains in many markets," Chief Executive Alexander Lacik said in a statement.

The company forecasts an EBIT margin this year above 21%, slightly higher than last year but lower than in 2019.

Pandora said sales in the fourth quarter fell 1% to 7.89 billion Danish crowns ($1.27 billion), compared with analyst expectations of 7.96 billion crowns.

Operating profit (EBIT) stood at 2.21 billion crowns, against the 2.23 billion crowns forecast by analysts.



Zalando Uses AI to Speed Up Marketing Campaigns, Cut Costs

FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
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Zalando Uses AI to Speed Up Marketing Campaigns, Cut Costs

FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: A person with a shopping bag of Zalando outlet walks along Kurfuerstendamm shopping street looking for bargains in Berlin, Germany, December 3, 2022. REUTERS/Lisi Niesner/File Photo

European online fashion retailer Zalando is using generative artificial intelligence to produce imagery faster for its app and website, it said on Wednesday, as AI shakes up the fashion industry and cuts costs.
Zalando, which sells branded clothes, shoes, and accessories across 25 markets in Europe, is using AI to produce imagery quickly enough to respond to short-lived fashion trends spread on social media. It is also developing AI-generated "digital twins" of models to use in its marketing.
"We are using AI to be able to be reactive," Matthias Haase, vice president of content solutions at Zalando, told Reuters in an interview.
Using generative AI cuts the time needed to produce imagery to around three to four days from six to eight weeks, and reduces costs by 90%, Haase said, adding the AI-generated content drives greater engagement from customers.
"It's not because of AI content that is better than human-created content, it is really about how new, how relevant it is to our customers," Haase added.
Around 70% of Zalando's editorial campaign images were AI-generated in the fourth quarter of last year as it has increased use of the technology. AI-generated images illustrated Zalando's recap of the year's biggest trends, including "brat summer", "mob wife", and double denim.
For an industry used to costly, meticulously planned fashion shoots on sets or in far-flung locations, the prospect of using AI to speed up production and use marketing money more efficiently is of particular appeal to retailers with far smaller budgets than the big, luxury players.
Zalando is the latest retailer to try out AI-generated digital twins of models, after Sweden's H&M in March said it created digital twins in collaboration with a modelling agency.
The AI-generated three-dimensional replicas enable Zalando to feature a model in a campaign and show an exact replica of that model in the app's product pages, without needing to take hundreds of photos.
Asked how generative AI could affect job prospects for fashion photographers, Haase said traditional fashion shoots will still be needed, but that photographers and other creatives will also have to adapt to using AI tools.
"Creative people fear that AI makes creatives redundant," Haase said. "I don't see that at all, to be honest... I see it rather that creative minds have now, instead of two hands, six hands."