Jewelry Maker Pandora Expects Return to Sales Growth in 2021

The logo of Jewelry maker Pandora. Reuters file photo
The logo of Jewelry maker Pandora. Reuters file photo
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Jewelry Maker Pandora Expects Return to Sales Growth in 2021

The logo of Jewelry maker Pandora. Reuters file photo
The logo of Jewelry maker Pandora. Reuters file photo

Jewelry maker Pandora expects to return to sales growth in 2021 for the first time in three years despite many shops still being closed because of the COVID-19 pandemic, it said on Thursday.

Pandora, best known for its customizable silver charm bracelets, said it expects about a quarter of its more than 2,700 shops worldwide to be shut during the first half of the year.

The jeweler posted fourth-quarter sales and operating profit in line with expectations. Helped by improving online sales and customers spending more on gifts and discretionary goods instead of travel and services, it had a strong end to 2020.

"Despite significant disruptions, we managed to navigate the business to a very strong performance, leading to market share gains in many markets," Chief Executive Alexander Lacik said in a statement.

The company forecasts an EBIT margin this year above 21%, slightly higher than last year but lower than in 2019.

Pandora said sales in the fourth quarter fell 1% to 7.89 billion Danish crowns ($1.27 billion), compared with analyst expectations of 7.96 billion crowns.

Operating profit (EBIT) stood at 2.21 billion crowns, against the 2.23 billion crowns forecast by analysts.



Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
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Sports Brand Puma Reports Flat First-Quarter Sales, Maintains 2025 Outlook 

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)

German sportswear brand Puma reported flat first-quarter sales and a decline in its profit margin on Thursday, and maintained its 2025 outlook, excluding any impact from US tariffs.

Puma replaced its CEO last month after a string of profit warnings as the company struggled to drive consistent sales growth, with its new shoes ranges like the Speedcat not doing as well as the company had expected.

Shares were up around 2% in early trading on Thursday. Puma's stock is down 47% since the start of the year, as missed sales and profit expectations weigh.

First-quarter sales of 2.08 billion euros ($2.35 billion) were slightly better than analysts' average forecast of 2.04 billion euros, and up 0.1% from the first quarter of last year.

Weaker sales to retailers in the US and China drove Puma's wholesale business - its main sales driver - down by 3.6%, but stronger online sales helped its direct-to-consumer business grow 12% to 546.5 million euros.

Puma has named former Adidas sales chief Arthur Hoeld as its new CEO to turn performance around. The board is leading the company until Hoeld takes over on July 1.

The company's gross profit margin for the first quarter declined by 0.6 percentage points to 47%.

Puma stuck to its 2025 outlook for "low-to mid-single-digit" sales growth, but said that excludes any impact from US tariffs.

It has already reduced its US imports from China, which are subject to tariffs of 145%, Chief Financial Officer Markus Neubrand said.

Like its competitors Adidas and Nike, Puma would be hit hard if US President Donald Trump reinstates steep tariffs on Southeast Asia, currently paused until July.

Puma buys 28% of its products from factories in China, with Vietnam a close second at 26%, and Cambodia producing 16%.

It plans to cut 500 corporate positions globally by the end of the second quarter as part of a cost-cutting drive, Neubrand said in March.