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Riyadh Strategy Sees 24 Multinational Firms Establishing Regional Offices in Saudi Capital

Efforts to attract regional offices of international companies comes as an element of the Riyadh Strategy. Asharq Al-Awsat
Efforts to attract regional offices of international companies comes as an element of the Riyadh Strategy. Asharq Al-Awsat
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Riyadh Strategy Sees 24 Multinational Firms Establishing Regional Offices in Saudi Capital

Efforts to attract regional offices of international companies comes as an element of the Riyadh Strategy. Asharq Al-Awsat
Efforts to attract regional offices of international companies comes as an element of the Riyadh Strategy. Asharq Al-Awsat

Reflecting global confidence in the Saudi market and presenting an important first step for the recently announced Riyadh Strategy, 24 multinational companies have announced their decision to establish regional headquarters in the Saudi capital.

Efforts to attract regional offices of international firms comes as an element of the Riyadh Strategy, which aims to double the size of the economy and achieve major leaps in generating jobs, improving the quality of life, and attracting and expanding investments to place Riyadh among the ten largest city economies in the world by 2030.

It is expected that attracting regional headquarters will contribute to the national economy with a value of 61 to 70 billion riyals ($16 - $18.6 billion) by 2030 through salaries, operating and capital expenditures of these companies.

The 24 firms have signed agreements to establish main regional offices in Riyadh in the presence of Investment Minister Khalid Al-Falih and Chief Executive Officer of the Royal Commission for Riyadh City Fahd Al-Rasheed.

The signing ceremony was also attended by CEOs of major international companies such as PepsiCo; Schlumberger; Deloitte; PWC; Tim Hortons; Bechtel; Bosch; Boston Scientific and others. This step reflects the importance and confidence in the Saudi market regionally and globally.

As part of the strategy recently announced by Crown Prince Mohammed bin Salman bin Abdulaziz, Saudi Arabia plans to increase the residents of Riyadh from 7.5 million to 15-20 million in 2030.

The strategy also aims to improve Riyadh in terms of quality of life, tourism, education by various initiatives covering different sectors.

Attracting regional headquarters is not an end, but rather one of the economic growth potentials that Riyadh aspires to achieve.

The Kingdom is currently working on many systemic amendments with the aim of developing an investment environment for international companies.

Saudi Arabia will work to provide many incentives that improve its competitiveness regionally and globally, to attract the companies and give them sufficient time to move and operate in their new headquarters without affecting their business.

The incentives offered will be limited to regional headquarters, excluding their operations outside.

The Royal Commission for Riyadh City will work with these companies on programs and initiatives to qualify young Saudi leaders to work in the regional offices.

Attracting regional headquarters will result in more than 35,000 jobs for young men and women in the Kingdom.

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Saudi Arabia Brings Together WIPO’s Intellectual Property Community Outside Geneva for 1st Time

CEO of the Saudi Authority for Intellectual Property Dr. Abdulaziz Al-Suwailem addresses the audience. (Asharq Al-Awsat)
CEO of the Saudi Authority for Intellectual Property Dr. Abdulaziz Al-Suwailem addresses the audience. (Asharq Al-Awsat)
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Saudi Arabia Brings Together WIPO’s Intellectual Property Community Outside Geneva for 1st Time

CEO of the Saudi Authority for Intellectual Property Dr. Abdulaziz Al-Suwailem addresses the audience. (Asharq Al-Awsat)
CEO of the Saudi Authority for Intellectual Property Dr. Abdulaziz Al-Suwailem addresses the audience. (Asharq Al-Awsat)

Saudi Arabia is gathering the global intellectual property community in Riyadh to shape the future of design rights at the Diplomatic Conference for the Design Law Treaty. This event marks the first time in over a decade that the World Intellectual Property Organization (WIPO) has held a diplomatic conference outside Geneva, and it is also the first such event hosted in Saudi Arabia and the Middle East.

The conference represents the final phase of negotiations to establish a treaty aimed at simplifying design protection processes by standardizing international registration requirements.

Dr. Abdulaziz Al-Swailem, CEO of the Saudi Authority for Intellectual Property (SAIP), emphasized that the Kingdom is working towards an international treaty setting core standards for registering industrial designs. This aligns with Saudi Arabia’s strategic goals under the National Intellectual Property Strategy, launched by Crown Prince Mohammed bin Salman, which aims to position Riyadh as a global hub for intellectual property.

Since SAIP’s establishment, investments in design in Saudi Arabia have increased by 161%, reflecting growth driven by ambitious projects like NEOM and Qiddiya, which demand advanced design protections.

Al-Swailem described the conference as “diplomatic and negotiation-focused,” with member states striving to create a unified registration process, which would allow designers to protect their work across all member countries, making global design protection more accessible.

In his opening remarks, Al-Swailem highlighted that this conference is a pivotal moment—the first time in 25 years the international intellectual property community has convened to collectively support global design innovation.

He noted that Saudi Arabia is contributing actively to international IP organizations and is committed to enhancing global cooperation to support creators and innovators.

Through SAIP, the Kingdom has launched its first National Intellectual Property Strategy, a comprehensive framework to foster innovation and creativity across the nation, according to Al-Swailem. Last year, the Crown Prince announced a $340 million investment to support this strategy, reinforcing the Saudi commitment to intellectual property advancement. These efforts have led to Saudi Arabia’s rise of 18 positions in WIPO’s Global Innovation Index since 2021, placing it 46th globally and among the world’s top 50 innovation leaders.

WIPO Director General Daren Tang praised the event as a “historic moment,” applauding Saudi Arabia’s rise in the Global Innovation Index due to its concentrated efforts on intellectual property.

The proposed Design Law Treaty aims to establish a standardized legal framework for the registration and protection of design rights, covering essential elements like application details, imaging requirements, and filing and publication dates.

WIPO, comprising 193 member states, has administered international treaties on intellectual property since 1982, when Saudi Arabia joined. The organization currently oversees 26 treaties, including those on industrial property and copyright.