Saudi Business Sector Responds to Govt Call to Tighten Preventive Measures

Saudi Arabia stresses the implementation of the precautionary measures in the public and private sectors (Photo: Asharq Al-Awsat).
Saudi Arabia stresses the implementation of the precautionary measures in the public and private sectors (Photo: Asharq Al-Awsat).
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Saudi Business Sector Responds to Govt Call to Tighten Preventive Measures

Saudi Arabia stresses the implementation of the precautionary measures in the public and private sectors (Photo: Asharq Al-Awsat).
Saudi Arabia stresses the implementation of the precautionary measures in the public and private sectors (Photo: Asharq Al-Awsat).

The remote work system implemented by Saudi Arabia when the outbreak of the Covid-19 was first reported has succeeded in achieving productive targets during the first wave of the virus and contributed to generating jobs and work opportunities in small cities and governorates, experts told Asharq Al-Awsat.

This comes as the Saudi Ministry of Human Resources and Social Development has recently called on workers in the public and private sectors to adhere to precautionary and preventive measures, and to abide by health instructions and physical distancing at workplaces, in addition to resorting to remote work as much as possible, with the importance of applying a flexible working-hour policy.

Last year, the ministry launched the second phase of the “remote work” program, which includes the launch of an electronic portal to provide job offers and other services, such as tracking and following up on employees’ performance.

The ministry explained that the launch of the second phase comes after setting the controls and standards that govern the work environment, to ensure that the time and quality of the output is not affected, as well as guaranteeing the productivity and discipline of the employees included in the program.

In this regard, expert on public policies and international cooperation, Dr. Akram Jadawi, told Asharq Al-Awsat that the ministry’s decision to invite all sectors to implement the remote work program and to adopt flexible work policies came in a timely manner, especially as some parties were quick to resort to the system and reduce the number of employees in workplaces.

The remote work system has proven its effectiveness in raising productivity whenever the appropriate conditions are present, Jadawi said.

Member of the Board of Directors of the Saudi Society for Human Resources, Bader Al-Enezi, told Asharq Al-Awsat that the public and private sectors, with their profit and non-profit branches, have gained experience in dealing with the remote work system after recognizing the risks of the pandemic.

He emphasized that several countries were working on equipping the technical infrastructure to ensure the continuity of the economy and workflow in light of the current crisis, adding that the Saudi sectors were able to keep pace with the rapid changes in the business model.



PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.
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PepsiCo: $2.4 Billion Has Been Invested in Saudi Arabia

The inauguration of PepsiCo’s new regional headquarters in Riyadh.
The inauguration of PepsiCo’s new regional headquarters in Riyadh.

US multinational food and beverage giant PepsiCo announced the launch of a new research and development center in Riyadh, as part of its strategic expansion across the Middle East.

With an investment of SAR 30 million (approximately $8 million), the center will be the largest of its kind in the Gulf region and will focus on developing new products tailored to local and regional consumer preferences.

The announcement came during the inauguration of PepsiCo’s new regional headquarters in the Saudi capital, underscoring the company’s long-term commitment to the Kingdom. Since 2017, PepsiCo has invested SAR 9 billion ($2.4 billion) in Saudi Arabia’s agriculture and food industries.

The company has grown its operational footprint to 86 sites and, in collaboration with local partners, has helped generate approximately 9,000 jobs—highlighting its role in advancing economic, industrial, and social development across the Kingdom.

Ahmed El-Sheikh, President and General Manager of PepsiCo Foods for the Middle East, North Africa, and Pakistan, told Asharq Al-Awsat that PepsiCo is deeply engaged in the agriculture, manufacturing, and trade sectors.

“We are investing in expanding agricultural output, and our Lay’s potato chips are now 100% locally sourced. Through modern irrigation techniques, we’ve also reduced agricultural water consumption by 22% in recent years,” he said.

El-Sheikh revealed that PepsiCo has committed SAR 300 million to its Dammam-based factory and an additional SAR 300 million to its new regional office and expanded R&D operations. Several of the company’s products manufactured in Saudi Arabia are now exported to Gulf and Levant markets.

“Choosing Saudi Arabia was a natural move, as it is the largest economy in the Middle East,” he said. The company worked closely with key ministries—including investment, industry, and environment—to facilitate the launch of its new headquarters, he went on to say.

The Riyadh office will oversee operations across the Gulf and Africa. El-Sheikh noted that PepsiCo had received wide-ranging support from the Saudi government, citing recent regulatory reforms that have made the investment climate increasingly favorable. Saudization within the company has reached 50% across all departments.

Mohamed Shelbaya, PepsiCo’s General Manager for Beverages in MENA, said Vision 2030 continues to draw major foreign investments by eliminating barriers, updating regulations, and offering incentives. “Saudi Arabia offers one of the region’s strongest investment cases, thanks to its large population, young demographic, and rapidly growing economy,” he stressed.

Shelbaya also spoke on PepsiCo’s commitment to innovation amid growing competition in the local market. “We are opening an R&D division to create new flavors that suit Saudi tastes, with potential for global expansion,” he said. “We’re also working with the government on localizing manufacturing inputs to lower costs and increase local investor participation.”

 

 

The inauguration of PepsiCo’s new regional headquarters in Riyadh.