SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani
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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani

With Crown Prince Mohammed bin Salman announcing the creation of the Soudah Development Company (SDC) in Saudi Arabia’s Asir region, the kingdom is set for building a luxury mountain destination that features immersive cultural experiences.

The destination adds another dimension to Saudi Arabia’s ambitious tourism goals, and complements those destinations created on the Red Sea coast and around the capital city of Riyadh.

SDC CEO Husameddin Al-Madani, in an interview with Asharq Al-Awsat, confirmed that the company is seeking to invest more than SR 3 billion ($800 million) in infrastructure development in the targeted region.

This will contribute an estimated SR29 billion ($7.7 billion) to the Kingdom’s cumulative GDP by 2030, Madani confirmed, adding that the company will reveal more details about its general plans soon.

Madani revealed that the SDC will work on quality projects through the development of the kingdom’s tourism and entertainment sectors.

Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions that aim to attract over 2 million visitors annually.

“Soudah is home to the tallest peak in the kingdom, with an elevation of over 3,000 meters. It also offers a large number of heritage villages, archeological sites, and juniper forests,” Madani said, stressing that the area has great potential to become a global mountain destination.

When asked on the date of releasing the SDC’s comprehensive general scheme, Madani confirmed that the company is working with a team of development experts and that the project’s plans will be announced later.

“The SDC aims to attract 2 million domestic and international tourists year-long by 2030,” Al-Madani asserted, pointing out that the size of expected investments in the development project will reach around SR 11 billion ($2.9 billion) with opportunities offered to both local and international investors.

Madani affirmed that the company aims to attract international investments to the region, give local investors opportunities, and support small and medium enterprises.

He further revealed that the SDC has practically started working on preserving the region’s heritage and culture, paying attention to its originality, and empowering the local community.



Salih Muslim: Self-Administration Firm on Northeast Syria Elections Schedule

The co-chairman of the Democratic Union Party (PYD) Salih Muslim (Asharq Al-Awsat)
The co-chairman of the Democratic Union Party (PYD) Salih Muslim (Asharq Al-Awsat)
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Salih Muslim: Self-Administration Firm on Northeast Syria Elections Schedule

The co-chairman of the Democratic Union Party (PYD) Salih Muslim (Asharq Al-Awsat)
The co-chairman of the Democratic Union Party (PYD) Salih Muslim (Asharq Al-Awsat)

Salih Muslim, the co-chairman of the Democratic Union Party (PYD), the main party of the Autonomous Administration of North and East Syria (AANES), reaffirmed commitment to holding local elections in August despite increased Turkish threats of military action.

Muslim emphasized that these elections are aimed at managing local affairs in areas outside Syrian government control, stressing they have no intention to secede from Syria.

The PYD leader disclosed that US officials urged Syrian Kurds to announce the elections promptly.

He noted that Turkish reactions, which he termed “provocative,” were met with silence from the Syrian official side. He added that the Damascus regime fully understands that there are no Kurdish separatist plans from the Syrian state.

In an interview with Asharq Al-Awsat at his office in Al-Hasakah, Muslim explained the reasons for the repeated delays in local elections in AANES regions.

“The elections were first postponed from May 30 to June 11 due to logistical issues with the Higher Elections Commission. There was a lack of preparation, possibly due to inexperience or unfamiliarity with our area,” said Muslim.

“Secondly, some political parties objected to the Commission's decision to shorten the campaign period from 20 days, as stipulated in the social contract, to just 10 days.”

“Thirdly, we wanted international and Arab observers and guests to monitor the elections.”

“However, arranging their travel takes time, especially since our region requires visas and approvals that can delay the process. We could only provide them with a 10-day notice.”

“These were the actual reasons for delaying the elections until August, despite claims linking it to American pressure and Turkish escalation.”

“It was expected, as hostile parties such as Türkiye would object to any local efforts to manage our region’s affairs,” clarified Muslim.

When asked about commitment to holding elections, Muslim said: “We are committed to proceeding with these elections as planned.”

“The decision lies with the entities involved in the Higher Commission and political parties.”

“The postponement aims to address initial shortcomings, but it is imperative that these elections proceed on schedule,” he affirmed.

As for the US reaction when elections were announced by the AANES, Muslim said: “They told us, ‘We see you are moving quickly with this.’ That was their only comment, without further explanation.”

Muslim agreed that the US might have a point regarding logistical preparations and significant deficiencies in organizing elections, particularly concerning visits by foreign delegations and observers.

However, Muslim said that the real reason behind the US caveat on rushing elections remains unclear.