MyHeritage's 'Deep Nostalgia' Smart Tool Brings Old Photos to Life

‘Some people love the Deep Nostalgia feature and consider it magical, while others find it creepy and dislike it,’ MyHeritage says. Photograph: MyHeritage.com
‘Some people love the Deep Nostalgia feature and consider it magical, while others find it creepy and dislike it,’ MyHeritage says. Photograph: MyHeritage.com
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MyHeritage's 'Deep Nostalgia' Smart Tool Brings Old Photos to Life

‘Some people love the Deep Nostalgia feature and consider it magical, while others find it creepy and dislike it,’ MyHeritage says. Photograph: MyHeritage.com
‘Some people love the Deep Nostalgia feature and consider it magical, while others find it creepy and dislike it,’ MyHeritage says. Photograph: MyHeritage.com

Genealogy service MyHeritage has just launched a new feature that lets users fulfill their familial nostalgia by turning old family photographs into animated pictures using Artificial Intelligence (AI) algorithm.

The Black Mirror-style pull of seeing late relatives or famous people from another era brought to a synthetic approximation of life with tilting faces and emotional reactions on the screens of smart devices, as if they're wondering why they're stuck inside this useless digital photo frame.

According to the TechCrunch website, the new feature has led to an inexorable stream of social shares since it was launched on Wednesday.

MyHeritage's AI-powered viral marketing playbook with this deepfakery isn't a complicated one: They're going straight for tugging on your heartstrings to grab data that can be used to drive sign-ups for their other paid services.

It's free to animate a photo using the deep nostalgia tech on MyHeritage's site, but you don't get to see the result until you hand over at least an email and agree to its privacy policy, which has attracted a number of concerns over the years.



US Auto Safety Agency Reviewing Tesla Answers on Robotaxi Deployment Plans

FILE PHOTO: The logo of Tesla is seen on a store in Paris, France, October 30, 2020. REUTERS/Charles Platiau/File Photo
FILE PHOTO: The logo of Tesla is seen on a store in Paris, France, October 30, 2020. REUTERS/Charles Platiau/File Photo
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US Auto Safety Agency Reviewing Tesla Answers on Robotaxi Deployment Plans

FILE PHOTO: The logo of Tesla is seen on a store in Paris, France, October 30, 2020. REUTERS/Charles Platiau/File Photo
FILE PHOTO: The logo of Tesla is seen on a store in Paris, France, October 30, 2020. REUTERS/Charles Platiau/File Photo

US highway safety regulators are reviewing answers Tesla gave in response to the agency's questions about the safety of its self-driving robotaxi in poor weather, the agency said on Friday, ahead of plans to deploy the vehicles as soon as this weekend.

Tesla has sent invitations to a small group of people to join in a limited test of its robotaxi service in Austin, Texas, which is tentatively set to start on Sunday, according to posts and email screenshots on social media.

In a letter last month, NHTSA asked Tesla to answer detailed questions by June 19 on its plans to launch paid robotaxi service in Austin, to assess how the electric vehicle maker's cars with full self-driving technology will perform in poor weather, Reuters said.

The agency said it has received Tesla's response "and is in the process of reviewing it. Once our review has been completed the public file will be updated."

Tesla did not immediately respond to a request for comment.

The invitations said a Tesla employee will accompany riders in the front passenger seat, the posts showed. NHTSA asked Tesla if vehicles "will be supervised or otherwise monitored by Tesla in real time."

NHTSA has been investigating Tesla full self-driving collisions in reduced roadway visibility conditions since October. The probe covers 2.4 million Tesla vehicles equipped with full self-driving technology after four reported collisions, including a 2023 fatal crash.

The agency said in May it was seeking additional information about Tesla's development of robotaxis "to assess the ability of Tesla's system to react appropriately to reduced roadway visibility conditions" as well details on robotaxi deployment plans and the technology being used.

NHTSA said in May it wants to know how many vehicles will be used as robotaxis and the expected timetable for availability of robotaxi technology for vehicles controlled by people other than Tesla.

NHTSA's letter asked Tesla to describe how it intends to ensure the safety of robotaxi operations in reduced roadway visibility conditions such as sun glare, fog, airborne dust, rain, or snow. It also wants to know what happens if poor visibility is encountered during a ride.

Tesla CEO Elon Musk has said he will focus on safety in the trial, with humans remotely monitoring the vehicles.